https://www.sld.com/wp-content/uploads/2022/07/jillian-harris-banner.mov MERRY AND BRIGHT CANVAS needed a standout design to promote a star collaboration CLIENT Canadian Tire PROJECT Canvas x Jillian Harris RELATED SERVICE Package Design THINK Canadians are expected to spend more than ever before as the holidays approach. CANVAS wanted to leverage the power of collaborations with well-known Canadian interior designer Jillian Harris […]
Canvas x Jillian Harris Read More »
https://www.sld.com/wp-content/uploads/2022/07/00000-JL-IN-3_SLD-Tetley-Case-Study-Header-Video.mp4 TETLEY LIVE TEA Bringing bold personality to the tea category with a new line of herbal tea from Tetley. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Packaging Design THINK Tetley is the number one tea brand in Canada with its famous orange pekoe being a household staple. To continue attracting new customers, the established
https://www.sld.com/wp-content/uploads/2022/07/CaseStudy_Moosehead_Radler_Pour_720.mp4 OH CANADA! A refreshing summer twist on a classic. CLIENT Moosehead Lager PROJECT Moose Light Radler RELATED SERVICE Packaging Design THINK Being one of Canada’s oldest breweries, Moosehead’s iconic look and feel have carried them for generations to a brand identity that is uniquely Canadian. With the summer approaching, Moosehead wanted to capture a
https://www.sld.com/wp-content/uploads/2022/07/451-banner-1.mp4 members only A bold vision for the growing vodka sector places 451 among the elite. CLIENT 451 Vodka PROJECT 451 Vodka RELATED SERVICE Package Design Branding Logo Design THINK Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge –
https://www.sld.com/wp-content/uploads/2022/07/Renees-Header.mp4 DIP-DIP HOORAY! Supreme salad dressing brand enters a new market for premium dip delight. CLIENT Kraft Heinz PROJECT Renée’s Dips RELATED SERVICE Package Design THINK As a leading contender in refrigerated dressings, Renée’s needed to make a strong visual impact while expanding the brand into produce dips. SLD was tasked with creating a refreshing
What does the future of the supermarket look like? In our latest design exploration, we examine what the grocery sector can do to bring excitement back to the customer for a more engaging and holistic experience. The Supermarket of the Future will look at how grocers have been disrupted by COVID-19, e-commerce, and subscription-based services. It
The Supermarket of the Future Read More »
One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many years ago when they offered consumers the chance to personalize their classic candies: bridal showers, weddings and baby showers in the early 2000s just didn’t seem complete without a tulle-wrapped
CPG Brand Gifts that Drive Direct-To-Consumer Growth Read More »
Even in a world turned upside down by the accelerated growth in e-commerce, traditional aisle-based systems still dominate the grocery store experience. Yet, the physical store is still enormously relevant – 60% of consumers still prefer the store. How do grocery brands overhaul their customer experience and keep customers engaged in their stores? What will
Supermarket of the Future Webinar Read More »
https://www.sld.com/wp-content/uploads/2022/06/KDSPLOTCH2.mp4 KD FOREVER Kraft Classic and innovation products to tease the tastebuds of Millennials and Gen Z. CLIENT Kraft Heinz Canada PROJECT Kraft Dinner Various PackageDesign Formats RELATED SERVICE Package design THINK KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its’ core audience. Still, testing
https://www.sld.com/wp-content/uploads/2022/06/Tim_hortons_cs_banner.mp4 DOUBLE-DOUBLE THE EXPERIENCE Tim Horton’s wanted to revitalize their urban locations, improving the customer experience while fitting into a modernized urban landscape. CLIENT Tim Horton’s PROJECT Urban Store Format Design RELATED SERVICE Retail DesignEnvironmentalGraphic Design THINK Tim Horton’s is one of the most iconic coffee shops across Canada, idolized by millions as a premier
Consumer research tells us shoppers want sustainable CPG products and will even pay more for them. However, as many brands know from experience, consumers don’t always follow through on this intent. In this blog we take a behaviorally informed view to explore the reasons consumers may not actually purchase more sustainable choices, even though they
Behavioral Tools for Sustainable CPG Choices Read More »
Every other day, you read a headline about labor shortages hurting restaurants and hospitality. In some places, companies are recruiting 14-year-olds, while others are offering big signing bonuses. Many restaurants are closing their doors several days a week because they don’t have enough staff to stay open, further hurting businesses that have managed barely to
The Future of the Hospitality Industry Read More »
At the end of the year, we like to regroup and look back at the big brand stories that caught our attention throughout the year. And this year was a particularly strange one. The pandemic experience has become regionalized and our appetite for doom scrolling has kind of disappeared. Political intrigues have been flying under
Best Brand Stories of 2021 Read More »
Welcome to SLD’s second annual trends report! Last year, we were in the midst of a global pandemic that called into question what the future of design and business as a whole could look like. Though a lot of those questions still linger, 2021 has at least provided some clarity on the trends that will
SLD’s 2022 Trends Report Read More »
As we look back on 2021, it would be nice to be able to view COVID-19 in the rearview mirror with a sigh of relief. But to quote Michael Corleone, “just when I thought I was out, they pull me back in!” This must be the way a lot of brands are feeling right now,
The Best Brand Pivots of COVID-19 Read More »
Though the popularity of online shopping was trending upwards even before COVID-19, the past year and a half has seen a dramatic increase in online sales across a wide range of industries. While expected categories like household supplies, food delivery and personal care products saw significant growth, one of the largest jumps has been in
How CPG Brands Can Elevate Their Social Media Presence Read More »
Even though grocery stores remained open during lockdown, many people chose to do their grocery shopping online to avoid exposure to COVID. In fact, in SLD’s recent study on e-commerce for CPG brands, 69 percent of respondents said they shopped more online for groceries during the pandemic. For CPG brands, this news is not generally
The Future of E-Commerce for CPG Brands Read More »
https://www.sld.com/wp-content/uploads/2021/10/MaxwellHouse-Loop-NOLogo_1.mp4 ZERO WASTE, BIG IMPACT Big shelf impact for a seismic shift in sustainable design CLIENT Kraft Heinz Canada PROJECT Maxwell House Zero Waste Pods RELATED SERVICE Package DesignConceptual DesignDesign Roll-out THINK With sustainability being a must for CPG brands, Maxwell House took on the challenge by introducing zero-waste pods to the Canadian market. Being
The GRANDS PRIX DU DESIGN Awards are an annual celebration of the “designers and architects who improve our quality of life and the built environment.” Now in its 14th year, the first round of winners were recently announced, and SLD is proud to have been recognized with awards for our work with bbtease, Maxwell House,
SLD Takes Home Four Awards at Grands Prix Du Design Read More »
CPG brands are trying their hand at direct-to-consumer e-commerce with mixed success. In our 2021 E-Commerce for CPG Brands consumer study, one of the takeaways was that respondents would consider going to a CPG site for a better price. While brands like Unilever have offered bundled subscriptions with a deep enough discount to achieve some
How CPG Brands Can Succeed With Direct-to-Consumer Platforms Read More »
