The show on the road
Thank you everyone for joining us for this hour of hopefully inspiration um maybe tell you a little back story about four months ago we got together we just completed a major study on the future of the super of the uh sorry this future of the mall and we said you know we should we should also take a look at the supermarket because covet has driven a lot of different behaviors and dynamics to see what is the future look like and how shall or should modify their business model or their approach to kind of capitalize on these new behaviors and we put together a group of designer and digital designers graphic designers retail designers to share with you what we believe is the future of the supermarket and this is what this presentation's about
Disrupted um pretty well every business either help accelerate like in the banking industry help accelerate digital transformation or generate new because of access ability of access to to retail or the need to engage with retail with a lack of options in the and and that was really the insight that we're looking at we had done a study in on the impact of covit for retailers and it really talked to the sense of community and and taking care of your and then more recently we did a study on online shopping and also the future sustainable packaging and obviously components of those two studies were about the retail environment and how do consumers shop in well we know that the pandemic has driven new behaviors you know obviously are more apt to purchase online than they were before the it stimulated a lot of growth i mean you
Look at soviets with voila and the success they've had with their but what's interesting and it's really important uh that canadians were are not equal to americans when it comes to home delivery the reality is in the u.s you can have same day if not same morning delivery anywhere in the u.s from alaska all the way down to florida that's not the same in canada where that ability to have access to same-day delivery is not there yet so this of being able to purchase products and on the fly and have them delivered to your home is still not here in canada that's probably one of the reasons why you see a higher percentage canadian shopping online or shopping in stores versus online and if you do a deeper breakdown this is e-commerce study we did in 2021 for cpg brands and we can see that women tend to shop a lot more in
Higher propensity as i mentioned canadians versus americans interesting lower income consumers and people without children make up the biggest percentage of consumers who shop supermarkets
Success supermarkets have had during the pandemic from the standpoint of building loyalty and engaging with customers and driving sales there are some significant headwinds that we need to be cognitive that our designers have took into consideration as we looked at what is the future business model for supermarkets it's not just about store design it's not just about digital transformation it's about what products or what business model will generate the most revenue because there's a lot of factors and the one of the biggest factor is the center of the store which represents 80 percent of a supermarket and a significant percentage of their profits although significantly lower from a standpoint of points that they make selling in the center of the store the reality is the center of the stores
Being challenged by a variety of different businesses and retailers are really questioning if we talk to our supermarket clients they're asking you know how do we improve the performance of the center of our store do we need to shrink it what new categories do we need to introduce in the center of the store that drive and that momentum of a sale that are in the and that percentage of sale that we've we've enjoyed the reality is we truly believe based on our work and and what we're going to present to you that the sound of the story is going to shrink dramatically and it's not it's not going to come back that there are other categories that are going to replace the ability of retails to to generate those profits so obviously if you're like me you do your shopping for example i don't purchase any more uh paper goods in a
Supermarket they're bulky they take up a lot of room uh and you know during pandemic a lot of it was out of stock uh i have that delivered to my home and uh and you're gonna see more and more of these what i'll call commoditized categories and here's an example of png and how they've built in other brands here like our client pepsi have built this subscription model and you're going to see the growth of subscription models solving a pain point which is i forgot to pick up that bar soap when i was at the supermarket or that box of cereal you know it'll be part of the subscription program where those products are delivered to the home specifically as the cost of delivering the last mile is reduced cost of operations with a lot of retailers building robotic platforms like sobes has done to reduce the labor cost of home
Delivery you're going to see more and more of these what i'll call everyday commoditized items being sold or purchased through a subscription program that's going to create some tension to what is the relevancy of the center of the store for supermarkets but there's also a variety of other headwinds here you can see restaurants you know the the supermarkets have expanded their offerings uh into meal replacement and they're competing now with restaurants so if you're a restaurant on this webinar you know that supermarkets are eating in on your market share consumers are buying more and more you know meals to go from from the there's also obviously fast food and fast casual e-commerce which is our subscription economy there's online you know uh gateway grocer and a variety of other platforms that are
Online only grocery stores at walmart's another example anything that competes with customers attention and time is a threat to supermarkets and obviously meal solutions healthier solutions you can even think weight watchers is a competitor to supermarkets you know anything that where that occasion is being sold through another channel or another platform as a threat to supermarkets and specifically as we see more and more consumers migrating to healthy foods and then obviously we see the waning of customer loyalty you know three four years ago the average behavior of a consumer shopping is they would do a full shop at their favorite supermarket now they do their full shop at their favorite supermarket but then they do an infill probably at a convenience store or a smaller supermarket and then they'll also do their special
Buys they'll go to costco and do their big purchase so they'll go to amazon and do their large purchase so that purchase behavior that was typically one event is now multiple events across multiple channels which is fragmented the supermarket industry so i'm just pause here and ask a poll what do you feel is the biggest disruption to the curt model of the grocery store let's take a look at the answers here there's grocery subscription services online grocery services fast food meal delivery services meal kit subscription so it's going to let you fill this out for a couple of seconds
With 79 or 80 82 of the votes followed equally as gross grocery super subscription services fast food and meal delivery services you can see that it's not just one threat it's a variety of threats that are
Are going to the supermarket 60 of them indicate that that's their primary channel for purchasing their groceries we can see here in this stat that consumers feel very confident to buy online and and the reality you know if you look at the most recent stats you know online sales were growing they're i think it's 17.8 total sales and they've now declined down to 13 as consumers go out and re-engage with uh built environments but don't let that fool you the reality that online sales will continue to grow specifically when retailers can figure out how to make a profit doing that right now most online retail sales uh are unprofitable uh they eat away at the margin but as they solve that last mile solution and we're going to talk to that opens up a large channel uh for and and the level of comfort customers have and buying
Sorry about that
So customers invest a great deal in time going to the supermarket yes a lot of them don't have a uh a shopping list uh but they buy 80 of their products they buy repeat purchase these are items that they buy every day but there's a real opportunity to drive a sense of discovery for customers so the question really becomes how do we re-prioritize the center of the store what's the opportunity for grocery you know what is that opportunity to re-engage with customers and drive you know further growth and more importantly how does this a revenue model business model that retails may want to consider and that's what we looked at from a design standpoint we didn't just look at what is the store experience which is really important but what is that revenue model that that supermarkets can capitalize on that a lot of them
You know as we did our audits a lot of them have started to experiment with before we get into those solutions let's talk a little bit about the consumer we talked about their online shopping we looked at the challenges facing supermarkets let's talk about the there's a lot of boredom happening you know this idea of a need for discovery you know consumers now if you look at gen z's millennials you know look at what's growing specialty spices ethnic foods these are all things that consumers are looking for that change their meal solutions you know answering that question the mom has when she's doing her shopping what am i going to prepare tonight for my children my family you know and they're tired of the same old same old what can i discover that's going to create a sense of excitement at the meal occasion at
Nighttime or during lunch you know like i said you know this there's this redundancy of course you know there's an update for technology to solve this pain point you know solving these repetitive purchases that are from a standpoint of experiential low
Uh you know they're all pressed for time you know making getting more out of your day is one of the biggest challenges that families and this idea of speed and discovery while they shop is really important it's interesting to note that consumers shop less frequently in the supermarket but do spend more time so there's a real opportunity to engage with some and obviously in our in our most recent study in in sustainable packaging that we just released two weeks ago retailers have a critical role to play and actually a pivotal role one of the insights we had in our study is that if retailers provided recycling services and and dedicated aisles to re to recycling products products that are easily recyclable the consumers would prefer that brand that retailer versus the competitors and so there's this growing
Awareness and need to be more and also an understanding that retails play a really important role
It could be 28 it could be but not in the distance few you know not in 10 years but five years you know what will the supermarket of the future look and let's take a look at that first of all we're going to see a lot more robotics happening in the stores it's actually in the restaurant industry i just came back from a conference with a lot of food service operators who are introducing robotics in the back of the house for cooking it's labor cost it's consistency it's speed of service it's all of those positive i know a lot of retailers like lowe's have experimented with robots and walmart's experimental robots they've either pulled them out but that was just temporary the reality is robots will solve a lot of the friction points retailers have in keeping inventory in the stores and managing
Uh managing and directing customers to the right owls the other thing is that uh you know if you look at technology we did a big fizzy digital study last year in the retail sector is that you know deployment of digital technology for retail specifically supermarkets is very siloed you know you've got an e-commerce division which is different than a fulfillment division which is different than an erp program which is different than the pos systems they're all siloed based on the needs of the departments and we're going to see those silos collapsing or seeing an aggregation of all of these technologies to be more customer centric
Leveraging digital you know eliminating customer friction points and pain points there's still lots i mean you know we're seeing a big movement of self-payment uh touchless technologies uh you know first pioneered by amazon and a lot of retails now 7-eleven have just launched an airport kiosk program where it's totally touchless and staffless see more and more of these we're also going to see that consumers are looking for experiences and are willing to pay for those experiences so you can see the supermarket is an opportunity for discovery and experience i enjoy shopping at the supermarket it's a sense of discovery there's always something new i can explore you know it's also a learning experience to find you know what am i going to cook for dinner tonight what can the retail supermarket help me with
To answer that need you know how do i keep my my meal offerings from my family fresh and innovative and then obviously as we've noted in their covet study it's really important that supermarkets form part of the large community you know the hundred 100-mile commitment to the community the sourcing and now with you know supply chain disruptions you know this sense of being part of the community is going to play a bigger role so i'm going to pause here with a poll i'm not going to touch my computer question is what is the biggest issue shifting to an experienced based
Drastic of a change for consumers renovation budgets too much of a change for operators
Operators is the number one reason followed by proper implementation then followed by renovation budgets and then finally too drastic of a change for we're always amazed that we you know and whenever we do these division sessions with retailers uh it's always amazing that where the retail thinks the consumer how far you can push the consumer when it comes to new behaviors and new attitudes is not the line where the consumer's willing to go the consumer's actually willing to go much further than a lot of but obviously it's important to the organization as you do these transformational changes
Looked at four different factors sense of community discovery and so we put a handle on this and it's got get unboxed let's really think think outside the box which is kind of emblematic of our logo the box thinking outside the box so we want the radios to think outside the box so the store is going to be smaller than your conventional supermarket it's going to be sustainable the roof is going to be green it's going to have the ability of capturing rainwater but also capturing the sun because we're going to need that sense of that level of energy if we're going to provide ev parking powering stations for the consumers as we know the power grids maybe not so much in canada but the power grids in the us there's going to be an issue with the growth of ev ev car sales the par network is not built currently
To meet those demands and so being able to deliver energy net positive energy within the facility is going to be a really important part of the future of the supermarket large roofs but if you look at this design you can see it's broken into two parts a back a house and a front of house you know retailers today have been reducing and reducing their warehouse backup house their storage space and we're actually going to see that and the reason we're going to see that is you're going to see these stores being a distribution retail distribution center for the community so instead of centralized warehouse delivering the products to the home like voila is doing they're actually going to be distributing these products from individual stores you know solving that one mile radius issue of same-day delivery and so you're
Going to see this change in in kind of the mindset of what the footprint looks like and how it's so let's go and you can see on the you're going to have the opportunity here of delivery through drones and you may laugh but if you read the most recent announcement by walmart they have just expanded their drone test in arizona they started with one store now they're looking at expanding through the entire market so this is not that far-fetched uh this is a reality obviously city zonings will play a key role with the flexibility of doing this uh but expect to see more of these in in the community in the future
Door uh is obviously inviting um there's a place for a smart car for ev charging the use of digital signing to communicate meal solutions and that that is the underlying you know when you look at the business model reinvention of the grocery store it will be anchored in providing unique meal solutions to consumers instead of giving the consumer a bunch of items and letting them figure out how to make the meal solution you're going to see a growing percentage of grocery sales focused on meal solutions ready to go hot cold and kits
In the future is the ability of a local grown hyperponic garden type produces selling in the stores and this is happening as we speak many retailers now are testing this concept of selling uh freshly grown produces in their stores eliminating that distance you know the chapter mile and you can see vertical merchandising the ability of of growing gardens vertically as they as this technology has been around for 50 years the ability of capitalizing on those and using robotics to be able to do the pruning and cutting so you know basically airtight aromatic type environment where the robots are selecting uh the freshest produces and and the spices and being able to sell that in the produce section in the fresh section of the store no doubt integration of the mobile device the mobile device you know is a
Computer in your pocket and you'll see similar to uber you'll see more and more of this integration of the mobile device i mean i think loblaws have done a fantastic job of the integration of their loyalty program with their mobile device you can see more and more of this integration specifically as it integrates between the different types of delivery of items you're gonna buy some products in the store and take it home and there's gonna be some products that are gonna be delivered to your house through either subscription or you just don't wanna be carrying those large bags
A warehouse and this is where we have our pickup and dedicated pickup and a dedicated pickup area an entry point so that if you want to order online you don't have to park in the front of the store you actually go to this center and this is where you can pick up your items using your mobile device you have your your code you just scan the code they know where your car is they'll deliver it right to your trunk and you see more and more of that you can see it in the in in the hardware industry where they have the lumber where uh the retail is loading up in in the customer's truck uh the lumber and you can see more and more of this segregation of kind of factory uh warehouse delivery model and the front end being retail experience
Experience is going to be very different it's all going the focus is going to be about discovery it's going to be about it's going to be about helping you solve your meal solution problems so i'm going to pause here for another the poll is what is the biggest challenge with moving center of the store items off the floor
Brand push back
Is number one followed by brand pushback and then spatial issues
That is being solved now that's going to common uh is the idea of eliminating the your mobile device is your checkout it's your pos station it's your reminder of items that you may need to purchase it will send you reminders as you're going down the aisle the thing about oh you purchased this item a month ago you may want to think of fulfilling it and also if you look these are unboxed these are boxes the consumer can and they have built-in scanners so that as you put the product in it's registering on your mobile device what you're purchasing and this eliminates the use of plastic bags bags the ability of carrying these boxes to your car and in our study we looked at would consumers be willing to pay for this this was a study we did on sustainable packaging and the reality is yes obviously it's new
It's novel so there's going to have to be an adoption rate and uh changing consumers behavior but it's an opportunity to move away from plastic
You know with the ability of with 5g the ability of geofencing offers as you shop the store is going to be prevalent starbucks pioneered this approach as you should call it walking in front of a starbucks and getting an offer uh you'll see more and more of this obviously it's going to be an opt-in and it'll be tied to the retailer's loyalty program but it's just another way of of helping the customer
That they've forgotten about you but often i'll come home and my wife will ask me did you buy that and i'll go oh i forgot it's back to the supermarket to buy those items that i've forgotten the other thing that we need to also take into consideration is there's going to be a great shift in a new channel which is the smart glasses and it's much closer than we think with apple in the fall we'll probably be announcing their launch of smart glasses google's already there there's a lot of attention given to this where you can leverage promotional offers or find the product you're looking for which is one of the pain points we're letting you know that the item that you typically buy is out of stock these are all elements that smart glasses can help
About discovery digital signage that talks about the meal solutions that you can and have delivered to your home or order and uh and uh you know bringing us part of your grocery shopping and what this is a central place where all of these different meal solutions from desserts to lunch breakfast are being on display and you can order here and have it packaged in an area on the far wall there's also an area for sampling and maybe a local cheese manufacturer or maybe a local producer of honey can come and do a display here tied to that community sense of community allowing local farmers the ability of selling their goods as part of the supermarket
You know what is this business model reinvention you know what what are we going to do to change and drive more revenue it's uh it's and it's all about the meal kits and the meal solutions and it's about being chef inspired it's about creating a sense of excitement and letting the consumer you know risk-free experimenting with new food ideas specifically if we see a growth in the future that ethnicity foods which are much more complicated to cook and prepare but having these meal solutions and meal kits is a great way of solving a lot of the customers pain points and building loyalty and so at the as identify what they want and they've ordered there's a code takes you to the boxes that are either refrigerated or shelves shelf self-stable and uh and the digital signage talks a lot about what is in those categories
Allows you to tell a story about the ingredients or how to prepare it and create some excitement you know and you can say well these stores have a lot of digital the cost of digital technology is coming down dramatically you know our work with mri which is the leading technology company when it comes to to digital screens immersive digital i'm telling that the quality is going up and the price is coming down so would have been a million dollars worth of digital signs those executions are coming down dramatically you can see here there's an area for customers to also sit down and enjoy the so it doesn't just it doesn't have to be just for home delivery or home consumption it can actually also be a place that you can enjoy socialize create an environment where you feel relaxed at the back of the store is this part of
The essential discovery this is where uh we talk about seasonal if it's barbecue season it's all it's all grouped around the barbecue think of if it's halloween what this would look like if it's christmas what this would look like or the holiday season you know it's an area where a lot of these products come together so you've got meal solutions that solve the challenges of what am i going to prepare for my family tonight and then you have these event-driven programs were a a craft or a you know a cpg brand can come and create an event on on the range of products that they offer tied to a seasonal then around the perimeter edges where we have a little bit more of the conventional shopping uh but you can see here if one thing you notice is the center of the store is gone uh we've paired down to the the core
Element so if you're a consumer packaged good brand you know if you're the number one in the category the odds are you'll be in this store but if you're number three the odds are you're not going to make the so retailers are going to curate the offerings of their and obviously again back to the mobile device you'll be able to find the items you're looking for through the mobile and it'll again send you a reminder and they'll actually tell you how many points you can accumulate so i'm going to pause it here for another poll what is the biggest challenge with shifting to an ai focused shopping experience keeping customers in the store accurate personalization the human element keeping up with store layout changes what do you think the biggest challenge
Followed by keeping up with the store layout changes accurate personalization and finally keeping customers in the store
Of these items will have been grown in the greenhouse walmart just announced their new store concept will actually have a rooftop garden for the entire size of the roof allowing them to grow their produce not only for that store but for surrounding so more of this locally produced in-store activity you'll see more and more of this and again the opportunity of of a collective alliance maybe it's salads or maybe it's a fruit box you know the ability of consolidating these needs customers have into one one one offering or multiple of then robotics are going to play a key role in manufacturing here's the bakery we have a robot here that is manufacturing uh bread and it's think of krispy kreme the smell of freshly baked bread in the store at given times sense of theater in behind you can see a cake
A cake uh decorating a computer a robot allowing you to decorate cakes and it's part of that sense of discovery and then here we have the deli and again we have robots being able to slice and curate and deliver to customers that deli department you would punch on on the keypad of uh of the display what you're looking for and the quantity you're looking for and or you can talk to the robot and they will tell you it'll ask you the questions and and we'll get what you're looking for similar to what you would have with the staff
Is in the bulk area one of the one of the questions we asked in our sustainability study is how predisposed are you in purchasing bulk and it was sterling that more than 50 percent of consumers and it goes as high as 75 are open to purchasing bulk you know obviously food safety is and and convenience are two factors retails are going to have to overcome but with the use of technology and smart engineering those are easily solved and the opportunity here is to eliminate secondary packaging
And here's a new section which is really plant-based uh meats we see this as being a growing section of the store we see this as being a growing section of consumer behavior it's it's in it's in its infancy probably this part of the store is going to be the longest to come but it will be here uh it is much more as they improve the the quality of the product it'll be hard to discern between uh plant-based proteins and uh and livestock proteins and obviously digital signage will play a really important role at creating that experience and creating some excitement discussion as we leave the store of the future you know what about the metaverse and there's been a lot written we wrote a lot a few blogs on the metaverse and and impact it will have on brands but the metaverse is really a different
Experience it's a different channel if you want a marketing channel much more than a retail channel although it will converge but the reality is the metaverse has been here i mean we use virtual reality 20 years ago to test concepts you know five years ago we used it to test um a banking concept in china what was lagging in the adoption rate of virtual worlds was the headset and as you see more and more headsets are being manufactured that are lighter higher resolution more virtual and as these technologies become affordable and accessible uh you're gonna see the metaverse really taking off but view it as a channel create awareness of your brand uh create but how people would shop in the metaverse is going to be very different than how they would shop in a physical store walmart tested a metaverse concept
Five years ago and it failed because consumers who are going to enter the metaverse don't want to have the same experience that they would have in a supermarket if they want that experience in a supermarket they'll go in a built environment and have that experience they're expecting the metaverse as a platform for discovery uh for courses for learning uh learning how to cook new uh getting a recipe ideas from other you know colleagues that are part of the metaverse it's much more of a sense of you know they're looking at purchasing this wine and there's a whole story and you can actually go to the wine region where that wine was grown and creating a richer storytelling experience for brands that's where we see the metaphors playing a pivotal role you know again as i said we'll need to differentiate between what the metaverse
Is about which is a sense of escape and what the supermarket experience is all about speed and convenience and obviously the metaverse has some benefits from a standpoint of you know you don't have to you know you're already opted in you're identified yourself as an avatar there's a lot there's a lot of ability to customize by brands to those various stakeholders but we're in its now obviously ntfs sorry ntfs are really the next evolution but we view this again as an opportunity to complement physical products we see this playing a really important role in the rewards program so think loblaws or sobey's reward program where you can actually get virtual not unique funds tokens and that's it i just uh want to stop sharing and love to open this up to any questions you may have jp maybe we can start with a question
That paul had um early on and i i mentioned that we would get to this and he is asking will grossers still use sales for the measure of their success and i mentioned the the rox study so maybe you could start with that one that's a great question thank you for asking roi will always be kind of the foundation of the house but it won't be the only metric um you know the reality is consumers are looking for experiences and and employees uh which are in short who a lot of organizations now the importance of the employee as part of the customer experience and engaging them so you're going to see a lot of new metrics rox return on experience customer retention employee retention employee satisfaction and you're also going to see uh in these metrics the use of sentiment there's a company called immersive
Which have launched a platform uh using your smart watch where you opt in and it will track your sentiment and we know the sentiment is at the core of the of and the true indicator of behavior for consumers as you can see the growth of these types of metrics to really get to the core of what drives loyalty for brands because the loyalty for brands is not selling products loyalty for brands is creating experiences and solving the customer's pain points hope i answer that question but take a look at our study although it was for banking we'll be doing the same study in the fall for the retail industry
Do you think customers will adjust to a non-human experience there are you know the look the they're already on that journey we call it the trust ladder it's not going to happen overnight you know you're not going to be talking to a robot the next time you shop you know or in the next foreseeable future it'll start with maybe your vacuum cleaner is a robot it'll start with you know you engaging at an atm uh with a virtual assistant or maybe it's a chat bot on your website because they're all robots the chat box on your website on the website that's answering your questions it will start gradually in building your and your comfort think of um self checkup self checking kiosks at had um the bank industry never invented the atm had they never launched atms i dealt very much that the self checkout
Check in kiosk reports would be of success but the bank industry have trained us to use these technologies to engage and get something out of it without interaction or assistance from a human being and you're going to see these technologies specifically voice enable technologies kind of allowing us to bridge that gap physical you know the real world and and the robotic world
The the superstore you know like the big walmart and meyer and you know whether they will go for a smaller format or what we we think the future of that will look like they already have you know the the future is going to be smaller tied into your neighborhood you know in my neighborhood i can walk to my local loblaws uh or my metro i can go to shoppers or rex hall liquor store and about 50 restaurants all in 50-minute walking distance that's what consumers want they want to be part of a community where they have access without having to that means tighter communities denser communities and that means smaller stores that are more accessible i hate shopping in a large superstore where it takes hours to you know they go through departments um i want to be able to shop quickly get in have a sense of discovery
And leave i don't want to have to park my car in a parking lot with you know 500 cars i want to be able to get in if i'm going to drive and get out quickly and so i we see the future being much smaller stores i think if you start looking at what's being built now and where people are putting their focus they are looking at smaller footprints does that mean that the superstore is going away no there's always a purpose for the there as i talked about those three shopping trips super stores will be that that kind of specialty purchase visit where they're gonna do you know their megabyte you know they're gonna be buying all of their toiletries and their paper products so there's a place for that but there'll be fewer of
The chat
Presented the reality is you know i i my favorite quote is you know the future's already here it's just not evenly distributed the reality is a lot of what we're presenting to you is already being done i look at the vertical gardens uh um sobeys has been testing that in their newest store concept uh and that was an inspiration from a store they have in quebec that had been doing it rooftop garden for the last uh five years or six years that's where walmart is testing that same concept and actually not testing it they're actually doing it in some of their newer stores drone delivery it's happening now it's being tested by walmart in some other markets specifically i think arizona when you look at robotics in the store i mean you look at lowe's i think home home depot have leveraged robotic greeters i mean we've been using
And designing robots in china for the last 15 years um as greeters in the banking industry and so you'll a lot of these technologies are already being used it's just that they've never been consolidated and i think for us the big shift is moving to a different business model you know all these other elements are but the idea here is that for the supermarket of the future to succeed they need to move from selling to selling solutions sounds familiar the bank industry is going through the same you look at the hardware industry they're going through the same challenge they're going to start moving from selling items which consumer can still buy to selling solutions
Auto price calculate option that amazon uses impact sales you know versus you know when you're in the grocery store you might not be calculating on the spot uh prices you know whenever you i don't have statistics so that i can't answer that definitely but i i can answer it from a consumer behavior standpoint research we've done on price price is still the number one issue and comparing prices still remains an important part of the purchase decision process for a segment of the consumer and i would say with the potential of a recession this the inflation happening in the marketplace consumers now are a lot more concerned and much more aware of pricing so i would say yeah i think it's the right strategy and uh and i think it's going to be ubiquitous i think all retailers are going to have to play in
Doing that
Well you guys have been real troopers i really appreciate you giving up you know an hour of your time right after lunch i hope you saw value we're gonna we've recorded this we're gonna post it on our website obviously uh there's another 50 slides that we have on how you know on the statistics and the information that built this model that we'll be able to share those on our website and we didn't want to bore you with all the stats because there's quite a few of so i think melinda when do you think we'll have that out we will actually send to everybody who attended the webinar we will send it to them um after the call um it won't be up on the website till next week so they'll have an advance opportunity to take a look at that great thank you very much if you have any questions or you want to have further
Discussion about how how to approach this i hope we're here and i hope we've demonstrated how we approach our thinking our processes and how do we look at capitalizing on a more customer-centric experience so thank you very much for your time have a great day
