Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are other forces disrupting the consumer-brand relationship. At SLD, one that we think is critical is the rise of fake news and misinformation, especially on social platforms. We wanted to determine […]
DeepReal: Strategies for Banks in the Age of Misinformation Read More »
The rising concern about misinformation and fake news is a top concern of people around the world, whether we’re talking about Russian interference with foreign elections or an organic seal on a carton of milk. Skepticism is high and consumers expect it to become even harder to figure out what’s true in the future. Today,
Discussing SLD’s DeepReal Study With Jean-Pierre Lacroix Read More »
From Fake News to Deepfakes, it is no surprise that consumers have become wary of the information they receive – whether it comes from the news, social media, or a brand. To help understand how current market trends are impacting a consumers ability to make confident decisions, and what they expect from brands in an age
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part
DeepReal Part 2: The Blurring Line Between Fact and Fiction Read More »
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part
DeepReal Part 1: Gaining Trust in a Post-Truth World Read More »
After a tumultuous 2020, the banking industry is transforming itself from being the root of the issue in the last financial crisis (2008) to being part of the solution in this one. Not surprisingly though, different banks are at different stages of transformation. In this article, we look at some of the best practices from
What Does Smart Banking Look Like in 2021? Read More »
While COVID-19 has accelerated the move towards digital technology and platforms that allow people to connect, work, shop, learn and play online, these digital experiences are also causing major opportunities (and disruption) for brands. At the forefront of those industries that are facing long-term risk are the ones that rely on branded environments and physical
The Guide to Humanizing Your Brand’s Digital Experience Read More »
The Association of Professional Futurists (APF) is a global community of futurists whose main focus is to promote the value of Strategic Foresight and Future Studies to businesses, governments, and the general population. Each month, they host a session in which a member of the association leads a discussion on a specific topic. To kick
Embracing Future Transformation Read More »
Digital experiences and communications, including websites, social media and digital content, play an essential role in influencing shopper decisions, but first it has to reach the right audience. Since the outbreak of the pandemic, online interactions have increased, as has competition for your consumer’s attention. Inclusive communication and marketing design is now more important than
How to Ensure Your Digital Experience is Inclusive Read More »
The word transformation gets bounced around a lot, and like any other word that starts to become part of our marketing vernacular, it can start to lose its true meaning. That being said, when it comes to what’s happening in the world of retail banking, there really isn’t a better word to describe what’s going
Why Now Is The Time To Embrace a Bank Transformation Read More »
The world continues to struggle to contain the COVID-19 pandemic, and in its wake, consumer behavior, and therefore, brand service design, is being rewired. The good news is the recent announcements by Pfizer Inc. and Moderna regarding the viability of their vaccines energized financial markets and provided a much-needed sign of hope. The race to
What Brands Can Learn from the COVID-19 Vaccine Trials Read More »
It is no longer a surprise that Fintech firms are shaking up the financial service industry. The most recent example is Ant Group, who has been making news for a potential record-breaking IPO, which some analysts believe could surpass $35 billion USD. Though the offering is currently on hold as the company responds to changing
What Ant Group’s IPO Could Mean for Retail Banks Read More »
The Art of Balance Adding human connection to the equation. CLIENT Industrial Bank PROJECT Branch Omnichannel Design RELATED SERVICE Retail Design Service Design Brand Strategy Innovation Digital Signage THINK In the move towards digital banking the emotional connection with customers is often neglected. Industrial Bank, a Fortune Global 500 company and the first Chinese bank
Humber College’s Interior Design students typically participate in an international competition that involves cash prizes in their final year. This year, due to COVID-19, the event was cancelled leaving a gap in their final programming. Professor Zaiba Mian reached out to SLD’s VP of Branded Environments, Beverley Wells, to see if we could step up
SLD Sponsors Humber College Design Competition Read More »
Networld Media Group, a B2B publishing enterprise, has announced a partnership with Shikatani Lacroix Design (SLD), a brand design firm that delivers transformational change for their clients, to offer an exclusive master series on how to transform the bank customer experience. Titled Customer Experience 4.0 Master Series, the e-learning program will feature nine video courses
SLD and Networld Media Group Partner for E-Learning Series Read More »
Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through. In other cases, a lack of preparedness had meant closures and bankruptcies. At SLD, we have decided to take a longer view of how current trends and events have altered
Using Strategic Foresight to Understand the Future of Large Gatherings Read More »
We recently highlighted the relationship between behavioral finance, a banks’ brand strategy, and how prospect theory changes our perception of experience design. Now we will continue to explore the topic of brand strategy based on customers’ behavior patterns. Are Your Customers Rational or Irrational? Probably Both. Traditional business analysis assumes that consumers and other market
How Banks Can Appeal to Both Rational and Irrational Customers Read More »
Digital transformation was something retail organizations and financial institutions were already talking about before COVID hit. The pandemic has accelerated the trend and brought with it more challenges that were not anticipated. While brands have adopted many makeshift processes and systems to address these needs, companies are now wondering what’s going to stick after the
Digital Ecosystems and the Future of Retail and Banking Read More »
From the growth of online-only retail platforms and Fintechs to a global pandemic that has pushed many customers online, it is no secret that the retail and banking industries are at a crossroads. As new technologies emerge, SLD and JohnRyan have conducted an extensive study among retail and bank executives to better understand the new direction
THINK FUTURE: How Digital Ecosystems Will Change Retail and Banking Read More »
Any branded environment tells a story and a big part of that story is visual. Today, we’re talking to Cybelle Jones, CEO of SEGD, a not-for-profit professional organization for designers from all over the world who focus on shaping content-rich experiential spaces. Trained as an architect, she’s worked on many projects that involve historical and
How Experiential Design Can Help Tell Your Brand Story Read More »
