Starting a business is like building a house – there are some fundamentals you must get right to ensure it stays standing and provides a foundation for the future. From building a business case to naming and branding, this toolkit will help entrepreneurs and indie brands build a solid foundation. This easy-to-follow worksheet will help […]
Indie Brand Launch Kit: How to Set Your Brand Up for Success Read More »
In 2021 we launched a consumer study series to understand how misinformation impacted consumers. We discovered that despite an emerging skepticism, there was a high level of optimism as the pandemic appeared to be subsiding and life was finally “returning to normal.” Today, inflation, the war in Ukraine, climate-related extreme weather, and political division unfolding
Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI Read More »
In the world of brand strategy, there are norms in each category that are considered to be the wisdom of the day. These rules are in flux, responding to changing market dynamics and consumer expectations, but it is uncommon for brands to deviate from norms. Occasionally, however, someone decides to go against the flow. In
Breaking Category Norms: 6 Brands That Went Against The Flow Read More »
Self-checkouts should be working better than they do. Although consumers are warming up to them, theft related to a cashier-less experience is so extreme that some retailers are pulling them out. Others are amping up deterrence measures, but many of these practices are rubbing consumers the wrong way. Is there a better approach? In this
Theft versus Experience: A Behavioral Approach to Self-Checkouts Read More »
Artificial intelligence (AI) has become a transformative force in various industries, and its impact on customer experience (CX) design is undeniable. AI starts to affect our work and daily lives, giving us answers, helping us with complex tasks, and lowering risks. With AI-powered solutions, the promise is that businesses can revolutionize customer interactions, engagement, and
How can AI shape customer experience design? Read More »
In the age of technology, industries are rapidly changing to incorporate new and exciting technological developments. Retail is no exception, with the introduction of many new technologies over the years. With the development of Extended Reality devices, equipping retail spaces with extended reality (XR) experiences can serve as an additional touchpoint in a brand’s omnichannel
Leveraging Extended Reality (XR) in Retail Spaces Read More »
Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States,
Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market Read More »
Buying a cheap knock-off used to be a dirty little secret, like when Samantha from Sex and the City is horrified to discover her designer handbag is a fake. Today, buying a cheap version of the real thing is not just ok, it can even be brag-worthy. Welcome to the world of “dupes,” the sneaky
Six Strategies Brands can use to Defend Against Dupes Read More »
The rapid evolution of artificial intelligence is weighing on the minds of professionals who may be affected, and this includes the design industry. Technology has helped advance the design industry considerably, by providing a wider range of design solutions and visualization tools for clients. Companies like Adobe and Apple have redefined the industry by providing
The Role of AI In The Design Industry Read More »
Digital, of all types, transformed how we live, work and shop. The next phase of the digital transformation will witness a shift from the omnichannel of the last decade to seamless experiences driven by the integration of dispersed technologies and platforms in an integrated and holistic AI-driven experience. Our study in 2021 post covid on
The Three Emerging States of Digital Transformation Read More »
The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical in today’s dynamic market landscape for understanding target audiences and delivering tailored products and services. Companies can increase customer engagement and loyalty by categorizing customers based on shared characteristics, preferences,
Customer Segmentation Strategies: Emerging Trends and Best Practices Read More »
Labor shortages have hit the retail industry hard. COVID may have been the catalyst for many to leave the industry, but the conditions for this crisis pre-date the pandemic. Employee motivation in the retail sector has been on the decline for ages. Conditions today are challenging for retailers: economic uncertainty, inflation, and supply chain issues
Attracting Gen Z to the Retail Industry: The Changing Needs of Younger Talent Read More »
Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as
Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation Read More »
Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such
4 Reasons Why Your Company Needs an Employee Rewards Program Read More »
The integration of robotics and AI is one of the most exciting advancements in the healthcare industry in recent years. From pharmacies to medical spas, healthcare experiences are increasingly incorporating robotics technology to improve patient care and efficiency. In this blog post, we’ll look at the future of robotics in healthcare through the lens of
Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine Read More »
Choosing the right influencer to work with your brand can be challenging for any marketer. With more creators than ever at their disposal, creating the right fit with your brand can be a disaster if chosen poorly but provide a huge ROI if done correctly. With the surge of social media platforms like the short
How To Develop An Influencer Marketing Strategy For Your Brand Read More »
We are emerging from the pandemic and should expect a period of chaos as customers establish new values, such as working from home, inflation, and the recession. At the same time, companies try to respond to remain relevant. Our predictions for 2022 were fairly accurate, citing increased automation, the need to go green, the emergence
What Will 2023 Look Like For Retail Brands? Read More »
Banking trust is still regarded as one of the top priorities for consumers, with research indicating that it is one of the most important factors in selecting a bank. It is critical to demonstrate trust as a brand and as a service in order to attract customers and create customer engagement. With the rise of
Why Digital Banking Services Can’t Beat The Superior Branch Read More »
The number of multi-use retail spaces has increased dramatically as retail stores have become increasingly focused on providing a unique, memorable experience for their customers. Retailers are increasingly blurring the line between a shopping destination and a lifestyle destination, with more stores offering multiple in-store experiences that go beyond shopping. Experimenting with innovative in-store concepts
Why Multi-Use Retail Spaces Are Key To Successful Retail Stores Read More »
Most financial institutions continue to prioritize digital transformation and digital technology, leveraging their online and mobile platforms to reduce customer attrition caused by branch relocation and closure. As a result of this shift, many banks and credit unions have shifted from traditional banking to digital-first institutions. This change increases online and mobile customer usage and
Why Bank Branches Are The Solution for Successful Digital Transformation in Banking Read More »
