Strategy

Why Prioritizing Physical Accessibility In Retail Will Create Brand Loyalty

Creating accessible environments is crucial. Retailers invest billions of dollars annually to optimize their retail spaces for customer appeal. However, many do not prioritize inclusive design. Our comprehensive white paper on inclusivity in retail highlights that an accessible store is not just a legal obligation but a strategic asset that enhances customer satisfaction and loyalty […]

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AI Regulations

How will AI be Regulated? What Brands Need to Know

Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President Biden has signed several executive orders regarding advanced AI. Canada’s Bill C-27, not yet passed, attempts to regulate AI but has come under heavy criticism for being insufficient. As retail

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Banking Advice

The Future of Seamless Banking and Financial Advice: EU/UK vs. North America

Shikatani Lacroix Design (SLD) was invited to speak at the ebankIT Summit in Portugal on the future of seamless advice and its impact on customer loyalty in the banking sector. The presentation was based on a consumer study with a detailed comparison of the banking industry in North America and the EU/UK. It revealed nuanced

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Indie Brand Launch Kit: How to Set Your Brand Up for Success

Starting a business is like building a house – there are some fundamentals you must get right to ensure it stays standing and provides a foundation for the future. From building a business case to naming and branding, this toolkit will help entrepreneurs and indie brands build a solid foundation. This easy-to-follow worksheet will help

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Trust

Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI

In 2021 we launched a consumer study series to understand how misinformation impacted consumers. We discovered that despite an emerging skepticism, there was a high level of optimism as the pandemic appeared to be subsiding and life was finally “returning to normal.” Today, inflation, the war in Ukraine, climate-related extreme weather, and political division unfolding

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Think outside the box

Breaking Category Norms: 6 Brands That Went Against The Flow

In the world of brand strategy, there are norms in each category that are considered to be the wisdom of the day. These rules are in flux, responding to changing market dynamics and consumer expectations, but it is uncommon for brands to deviate from norms. Occasionally, however, someone decides to go against the flow. In

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Theft versus Experience: A Behavioral Approach to Self-Checkouts

Self-checkouts should be working better than they do. Although consumers are warming up to them, theft related to a cashier-less experience is so extreme that some retailers are pulling them out. Others are amping up deterrence measures, but many of these practices are rubbing consumers the wrong way. Is there a better approach? In this

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Automation and human interaction

How can AI shape customer experience design?

Artificial intelligence (AI) has become a transformative force in various industries, and its impact on customer experience (CX) design is undeniable. AI starts to affect our work and daily lives, giving us answers, helping us with complex tasks, and lowering risks. With AI-powered solutions, the promise is that businesses can revolutionize customer interactions, engagement, and

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Leveraging Extended Reality (XR) in Retail Spaces

In the age of technology, industries are rapidly changing to incorporate new and exciting technological developments. Retail is no exception, with the introduction of many new technologies over the years. With the development of Extended Reality devices, equipping retail spaces with extended reality (XR) experiences can serve as an additional touchpoint in a brand’s omnichannel

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Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market

Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States,

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Customer Segmentation Strategies: Emerging Trends and Best Practices

The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical in today’s dynamic market landscape for understanding target audiences and delivering tailored products and services. Companies can increase customer engagement and loyalty by categorizing customers based on shared characteristics, preferences,

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Attracting Gen Z to the Retail Industry: The Changing Needs of Younger Talent

Labor shortages have hit the retail industry hard. COVID may have been the catalyst for many to leave the industry, but the conditions for this crisis pre-date the pandemic. Employee motivation in the retail sector has been on the decline for ages. Conditions today are challenging for retailers: economic uncertainty, inflation, and supply chain issues

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Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation

Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as

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employees putting pieces of a puzzle together on a white and blue background

4 Reasons Why Your Company Needs an Employee Rewards Program

Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such

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Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine

The integration of robotics and AI is one of the most exciting advancements in the healthcare industry in recent years. From pharmacies to medical spas, healthcare experiences are increasingly incorporating robotics technology to improve patient care and efficiency. In this blog post, we’ll look at the future of robotics in healthcare through the lens of

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