Retail

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Using Retail Design to Bring Your Brand to Life

Does the design of your store or restaurant reflect your brand’s personality? Or is it out of sync with the message that you want to convey? Retail design is a physical representation of a brand that shapes customer experiences. Lighting, color, materials, fixtures, layout, commercial retail graphics, and digital signage all influence perceptions and express

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Will Subscriptions Work for Traditional Retailers?

The subscription trend began online with platforms like Netflix and Spotify, companies that provided access to information over the internet. As delivery costs drop and customers become more comfortable with e-commerce, e-retailers have begun successfully using subscriptions to sell everything from shaving supplies to groceries. Clever bricks-and-mortar retailers are getting in on the action by

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Is Your Business Targeting the Right Personas?

The importance of customer personas is becoming increasingly recognized as personalization becomes more possible, and specificity wins sales. But how exactly do you develop customer personas, and how detailed should they be? In this whitepaper we describe the process of developing personas and explain how to communicate them to your team. Fill out the form

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Emerging Industry Disruption Trends and New Business Models

Every industry, from trucking to healthcare, is being disrupted by non-traditional competitors, or by direct competitors that have reinvented their business model. To ensure relevancy, it is critical to create effective strategies and to understand the driving factors fuelling this disruption. Disruption happens in two different varieties, each driven by specific dynamics in the marketplace.

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Four Disruptive Trends that Will Threaten Your Brand’s Relevancy

Disruptive forces have been causing chaos in virtually every industry, and the retail world has been staggering to catch up. Some brands are ahead of the curve, innovating and growing while others still have some work to do. In this whitepaper we will explore some trends that are challenging current value propositions in order of

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Write So Designers Will Listen: 5 Mistakes to Avoid When Writing a Design Brief

Getting what you want from your design agency can sometimes feel like a game of Broken Telephone – you think you’re being clear and helpful, the creative team thinks they’re offering solutions that work, but at the end of the day, the final deliverables aren’t quite right and no one knows who is to blame.

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Why Ugly Design Can Lead to Enormous Growth: Exploring the Strategic Benefits of Ugly Branding

If beauty is in the eye of the beholder, it makes sense that ugliness should be as well. However, some brands are almost universally regarded as unappealing when compared to competitors. Many of those ugly packages, websites, and environments develop cult followings from loyal customers, much to the frustration of brand managers who pour their

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SLD Hosts First Executive Breakfast Summit

In partnership with Cineplex Digital Media, we hosted our first Executive Breakfast Summit on April 10 in Toronto. President Jean-Pierre Lacroix, and Fab Stanghieri, General Manager of Cineplex Digital Media discussed “The Changing Physical and Digital Consumer Landscape.” At Cineplex Digital Media, they believe screens have the power to revolutionize how the world does business. When used to their

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270 x 170 Where we Buy James Cook Podcast

Building Stores for the Future – Where We Buy

Jean-Pierre “JP” Lacroix of Shikatani Lacroix Design shows how technology has blurred the lines between the physical and digital world, both in the store and in the retail design process. The firm uses VR tools to do fast iterative design of retail environments and test them with customers. A digital shoe display knows which pair of Adidas one is examining in the

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