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Retail Immersive Experience Defined
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White Paper April 20, 2018 by Jean-Pierre Lacroix

Retail Immersive Experience Defined

In the spring of 2018, we conducted an online study as a precursor to a more extensive NXT branch of the future neuroscience and VR study. The goal of this research is to better understand customers’ definition and perceived value of an immersive experience across a wide range of retailers.

Fill out the form below to find out how customers perceive immersive experiences