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Is Your Business Targeting the Right Personas?

The importance of customer personas is becoming increasingly recognized as personalization becomes more possible, and specificity wins sales. But how exactly do you develop customer personas, and how detailed should they be? In this whitepaper we describe the process of developing personas and explain how to communicate them to your team.

Fill out the form below to download the full white paper.

TORONTO

jplacroix@sld.com
416.367.1999

SHANGHAI

tma@sld.com
021.62455822

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