In anticipation of his forthcoming book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands, Jean-Pierre Lacroix recently hosted a webinar in partnership with the Registered Graphic Designers of Canada (RGD). The webinar was exclusive to RGD members, but is now available for anyone who is interested in watching.
In the webinar, Jean-Pierre focuses on the “design” step of Shikatani Lacroix’s ThinkBlink process, and how different perspectives can deliver breakthrough ideas that add value to brands while also driving growth. You can watch the full webinar below.
For those interested in becoming an RGD Member, you can click here for more information.