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Why Retail Brands Need Cross-Functional Thinking

https://www.sld.com/white-papers/envision-brands-as-experiences/

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White Paper May 16, 2018 by Melinda Deines
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Why Retail Brands Need Cross-Functional Thinking

Your product is not your product anymore. Your brand experience is the real product you are selling. The good or service your customers pay for makes up one part of that experience – but increasingly, what makes a brand stand out is something quite different. An immersive experience is one that wows customers and at the same time, makes everything easy. It integrates technology, real-life interactions, your product and your story. It’s intuitive and magical for customers – but getting there can be a huge challenge. If brands want to create a seamless experience for consumers, cross-functional teams and budgets need to become the status quo. Find out why, and how to make it happen for your brand.

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