Food & Beverage

Packaging for Miss Vickie's gourmet chips

SLD Wins GOOD DESIGN Award for Miss Vickie’s Signatures Packaging

The 2020 GOOD DESIGN Award winners were recently announced and SLD is proud to have been recognized for the packaging design done for Miss Vickie’s Signatures. Reflecting the premium, “approachable gourmet” quality of the new line of potato chips, the Signatures packaging leverages key assets from the Miss Vickie’s brand to build credibility and familiarity, […]

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Martin Waxman podcast headshot

The Ever-Evolving World of Digital Marketing

Brand Strategy, convid retail, Customer Experience, Digital Experiences /

TikTok and Snapchat, Google’s antitrust lawsuit, AOC versus Zuckerberg, it seems like every day there’s a new factor that could change digital marketing, making it a moving target for brand marketers. With so much to stay up to date on, it can be hard to know where to focus your efforts. Luckily, our guest today

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Naked mango flavoured bottle with multiple fresh mango fruits in a basket

Naked

https://www.sld.com/wp-content/uploads/2020/11/NakedANIMATION.mp4 Smooth Talk Super Premium package design for Super Premium Juice brand Naked. CLIENT PepsiCo Canada PROJECT Naked Packaging Design RELATED SERVICE Conceptual Design Final Art & Art Direction THINK Delicious and nutritious super premium juices and smoothies are a big hit with wellness focused consumers who are on the go. In a growing category,

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Drawing of a large gathering with lots of different people

Using Strategic Foresight to Understand the Future of Large Gatherings

Leave a Comment / Brand Strategy, Customer Experience /

Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through. In other cases, a lack of preparedness had meant closures and bankruptcies. At SLD, we have decided to take a longer view of how current trends and events have altered

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Crave packaged lasagna frozen meal

Crave

[rev_slider alias=”crave-casestudy” slidertitle=”crave casestudy”][/rev_slider] Heating Up Frozen Crave was created to bring big, cheesy, meaty flavour to the frozen aisle. Their recipes needed a package design that would deliver irresistible impact to shake things up. CLIENT KraftHeinz PROJECT Crave New Brand Design RELATED SERVICE Brand Strategy Naming Package Design THINK When launching a product like

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Using mixed reality to play sports

How Mixed Reality Can Elevate Your Packaging Design

Brand Engagement, Digital Experiences /

It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating

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Illustration of two faces looking away from each other

The Two Customer Personas of COVID-19

Brand Engagement, Brand Strategy, convid retail /

COVID-19 has significantly impacted almost all major industries, including foodservice, banking, retail and CPG by slowing down some aspects of day to day operations while accelerating others; for example technology adoption. These disruptions have also affected consumer perceptions about the future and therefore are changing their shopping preferences. Our recent studies clearly identified that consumers are

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Kraft Hazelnut Spread

[rev_slider alias=”krafthazelnut-case-study” slidertitle=”kraft hazelnut case study”][/rev_slider] Stopping Power Kraft’s new hazelnut with cocao spread leverages the branding of their iconic peanut butter branding to stop shoppers in their tracks. CLIENT Kraft Heinz PROJECT Kraft Hazelnut Spread New Brand Design   RELATED SERVICE Packaging Design THINK Kraft Peanut Butter is Canada’s favorite peanut butter. Instantly recognizable

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Montellier logo with a mountain and hill scenery background

Montellier

https://www.sld.com/wp-content/uploads/2020/05/Montellier_1.mp4 Origin Story Place and product inspire an award-winning design. CLIENT Alex Coulombe Ltee. PROJECT Montellier Brand Design RELATED SERVICE Brand Strategy Visual Identity Design Package Design Web Design Out of Home Marketing https://www.sld.com/wp-content/uploads/2020/05/Montellier-Bottle-Video-JPEG-1.mp4 THINK When designing for an exceptional product in a fiercely competitive category, ensuring its natural qualities shine through is the key.

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Ray Gracewood Podcast

The Highs and Lows of the Legal Cannabis Industry

Brand Strategy, Business development, Corporate Identity /

As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a

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Illustration of people in line at grocery store

Short-Term Strategies for CPG Brands Amidst COVID-19

Brand Strategy, convid CPG, Food and Beverage, Packaging Design, Retail /

The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let

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woman shopping during covid 19

Insights for Retailers & CPG Brands in the Post-COVID-19 World

Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in post-COVID-19 reality. Titled “A Look Ahead: Insights for Retailers & CPG Brands in a Post-COVID-19 World,” the webinar featured guests from The Kroger Co., Walgreens, Soapbox and Westwin, as well as

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