From Fake News to Deepfakes, it is no surprise that consumers have become wary of the information they receive – whether it comes from the news, social media, or a brand. To help understand how current market trends are impacting a consumers ability to make confident decisions, and what they expect from brands in an age […]
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part
DeepReal Part 2: The Blurring Line Between Fact and Fiction Read More »
So, you have a great brand, exciting product, and are eager to share it with the world. You run advertisements and in-store campaigns, partner with influencers, and make sure that your product is available to be purchased online. However, without one crucial component, finding success may prove to be a challenge. Whether online or in-store,
The Art and Science Behind Good Packaging Design Read More »
The wellness industry is booming. From yoga-mats and home gyms to the ever-growing organic aisle of the supermarket, consumers are seeking out products that encourage and nurture their wellbeing. As the industry grows, so does the need for a cohesive brand image that promotes wellness values. As always, product packaging speaks volumes- and for brands
The Importance of Sustainability for CPG Brands Read More »
It is no secret that COVID-19 has led to the reallocation of resources into pandemic-related operations/causes, with corporate giants like PepsiCo, Facebook and many others putting millions into their COVID-19 response. In the latest news, Budweiser announced that for the first time in 37 years, it will not be running an in-game Super Bowl ad.
Philanthropic Marketing and How to Stay Authentic Read More »
2020 was a tough year for many, and although 2021 is looking a little more hopeful, the fact remains that our way of life will be very different moving forward. As a result, brands should consider how to best support their customers. A year marked by a global pandemic, widespread social protests, and man-made environmental
Show Me You Care: Building a Social Brand in 2021 Read More »
The Association of Professional Futurists (APF) is a global community of futurists whose main focus is to promote the value of Strategic Foresight and Future Studies to businesses, governments, and the general population. Each month, they host a session in which a member of the association leads a discussion on a specific topic. To kick
Embracing Future Transformation Read More »
The 2020 GOOD DESIGN Award winners were recently announced and SLD is proud to have been recognized for the packaging design done for Miss Vickie’s Signatures. Reflecting the premium, “approachable gourmet” quality of the new line of potato chips, the Signatures packaging leverages key assets from the Miss Vickie’s brand to build credibility and familiarity,
SLD Wins GOOD DESIGN Award for Miss Vickie’s Signatures Packaging Read More »
It has been a long time since we have experienced such a disruptive year. Many of us are wondering if 2021 will bring with it the same level of uncertainty or if the dust will settle, and what a new normal will look like. To that point, at the end of each year, we provide
Six Things That Will Define 2021 Read More »
2021 brings an air of tentative optimism as we near the distribution of an effective COVID-19 vaccine. We all look forward to putting this year’s challenging times behind us – but it is important that what we learned in 2020 is not lost, because consumer behavior has changed and will not return to pre-COVID “norms.”
Packaging Design Strategies for 2021 Read More »
TikTok and Snapchat, Google’s antitrust lawsuit, AOC versus Zuckerberg, it seems like every day there’s a new factor that could change digital marketing, making it a moving target for brand marketers. With so much to stay up to date on, it can be hard to know where to focus your efforts. Luckily, our guest today
The Ever-Evolving World of Digital Marketing Read More »
Despite COVID-19 and improvements made to online shopping, countless studies have reinforced the fact that consumers still prefer to shop in-store – especially when it comes to groceries. The way in which consumers learn about products and make purchase decisions is changing though, and for retailers and CPG brands a fresh approach is needed to
SLD’s Definitive Guide to In-Store Activation Read More »
https://www.sld.com/wp-content/uploads/2020/11/NakedANIMATION.mp4 Smooth Talk Super Premium package design for Super Premium Juice brand Naked. CLIENT PepsiCo Canada PROJECT Naked Packaging Design RELATED SERVICE Conceptual Design Final Art & Art Direction THINK Delicious and nutritious super premium juices and smoothies are a big hit with wellness focused consumers who are on the go. In a growing category,
Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through. In other cases, a lack of preparedness had meant closures and bankruptcies. At SLD, we have decided to take a longer view of how current trends and events have altered
Using Strategic Foresight to Understand the Future of Large Gatherings Read More »
Rebranding is a risky business. Done well, it can dynamically change the future of a company. Done wrong, it can be an embarrassing public relations snafu and seriously harm your brand equity. But doing nothing is not an option. Consumers are changing, the market is changing – brands have to change too. The question is,
What Type of Rebrand is Right for Your Brand? Read More »
[rev_slider alias=”crave-casestudy” slidertitle=”crave casestudy”][/rev_slider] Heating Up Frozen Crave was created to bring big, cheesy, meaty flavour to the frozen aisle. Their recipes needed a package design that would deliver irresistible impact to shake things up. CLIENT KraftHeinz PROJECT Crave New Brand Design RELATED SERVICE Brand Strategy Naming Package Design THINK When launching a product like
What is around the next corner? Another pandemic? A trade war? Fully autonomous vehicles? While the possibilities may seem overwhelming, the brands that properly prepare for the unknowns of the future will be better equipped to withstand any unexpected occurrences. All one has to do is look at the numerous bankruptcies and closures due to COVID-19
SLD’s Guide To Future-Proofing Your Organization Read More »
It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating
How Mixed Reality Can Elevate Your Packaging Design Read More »
Brainstorming is a practice that most businesses need to employ from time to time, but it’s not as simple as just getting a bunch of people together with a whiteboard and some sticky notes. It’s a real skill. It requires a lot of preparation, guidance, structure and a plan. You need to be able to
Tips for Running a Successful Brainstorm Session Read More »
COVID-19 has significantly impacted almost all major industries, including foodservice, banking, retail and CPG by slowing down some aspects of day to day operations while accelerating others; for example technology adoption. These disruptions have also affected consumer perceptions about the future and therefore are changing their shopping preferences. Our recent studies clearly identified that consumers are
The Two Customer Personas of COVID-19 Read More »
