Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part […]
DeepReal Part 2: The Blurring Line Between Fact and Fiction Read More »
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part
DeepReal Part 1: Gaining Trust in a Post-Truth World Read More »
The Ins and Outs of Robot Greeters How Can Robot Greeters Improve Your Customer Experience? These electronic greeters are available 24/7, multilingual, responsive, always smiling and capable to handle an almost infinite amount of information. Their strength also lies in the fact that they can be “emotional” and “non-emotional.” Their “emotions” powered by
How Robot Greeters Are Changing the Service Sector Read More »
After a tumultuous 2020, the banking industry is transforming itself from being the root of the issue in the last financial crisis (2008) to being part of the solution in this one. Not surprisingly though, different banks are at different stages of transformation. In this article, we look at some of the best practices from
What Does Smart Banking Look Like in 2021? Read More »
Digital experiences and communications, including websites, social media and digital content, play an essential role in influencing shopper decisions, but first it has to reach the right audience. Since the outbreak of the pandemic, online interactions have increased, as has competition for your consumer’s attention. Inclusive communication and marketing design is now more important than
How to Ensure Your Digital Experience is Inclusive Read More »
Back in 1964, Canadian communication theorist Marshall McLuhan coined the phrase the medium is the message. For McLuhan, he hoped the phrase would help “draw attention to the fact that a medium is not something neutral–it does something to people. It takes hold of them.” Oh, if only he was alive today. Almost 60 years
Digital Marketing Strategies for 2021 Read More »
The financial and social uncertainty surrounding the COVID-19 pandemic, systemic racial injustice, and widespread unemployment has meant that consumers are now reconsidering their priorities. As a result, any discretionary spending has been reprioritized and shifted elsewhere. A Mckinsey study from June 2020 found that consumers are pulling back spending in categories such as apparel and
The Shifting Values of Beauty and How Brands Can Adapt Read More »
It is no longer a surprise that Fintech firms are shaking up the financial service industry. The most recent example is Ant Group, who has been making news for a potential record-breaking IPO, which some analysts believe could surpass $35 billion USD. Though the offering is currently on hold as the company responds to changing
What Ant Group’s IPO Could Mean for Retail Banks Read More »
Technology has been a salvation during the pandemic and has thrust us into the age of omni-channel once and for all. And yet, there is a looming threat to the digital brand experience: a growing sense of mistrust in technology and the cyber-verse. Fanned by the flames of fake news, online hate and political interference,
Digital Distrust: How Brands Can Navigate a World of Disruption Read More »
The COVID-19 pandemic has accelerated digital transformation initiatives by financial institutions and retailers, bringing the need for a robust digital ecosystem to the forefront. In a study we recently conducted with over 500 banking and retail executives, we have seen that though many realize a digital transformation is essential, there is still some confusion as
The Shift to Digital Ecosystems Read More »
It has been a rollercoaster couple of weeks for Walmart, who have gone from losing out on a joint bid with Microsoft to take over TikTok’s operations in the United States to now partnering with Oracle and claiming a 7.5 percent stake in the Chinese social media platform. While it may seem bizarre for Walmart
What Walmart’s TikTok Bid Means for Retail Read More »
It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating
How Mixed Reality Can Elevate Your Packaging Design Read More »
To most, shopping means paying a visit to your favorite store or mall to give yourself a feel-good experience that results in instant gratification. You leave the store feeling satisfied and well taken care of. Often, retail associates are there to offer assistance every step of the way, and, most importantly, give a sense of
Online Personalization Strategies for Fashion Retailers Read More »
Over recent years, most financial institutions have embraced mobile apps as a way to provide better service and convenience for their customers. In 2019, over 75 percent of Americans said that they used their mobile device to check their bank account, and as COVID-19 has forced branches to temporarily close, the number is even higher for 2020. However, simply
Super Apps and the Future of Banking Read More »
2020 will surely be remembered for a lot of things. From a global pandemic to growing social movements, 2020 has presented enormous obstacles as well as opportunities for those that rise to the challenge. For financial institutions, one way to take advantage of these opportunities for transformation is through 5G. Some experts estimate that within five years,
How 5G Will Change the Banking Industry Read More »
Following the recession in the late 2000’s, consumers tightened their proverbial belts and ushered in an era that was dubbed the New Frugality. At the time, economists predicted that consumers would be more conscious about what they were spending their money on and a renewed focus would collectively be placed on making the most of every
Why Retailers Should Embrace “Little Luxuries” Read More »
To answer the headline: yes – but not as much as you may think. Arguably, food and experience are weighted equally in many cases. This is attributed to a number of factors such as a growing demand for unique experiences, increased popularity of story-driven eatertainment, and higher standards in quality of service. Experiential 75 percent of
Does the Food Really Matter? Read More »
Is your delivery process enhancing feelings of excitement or is it making customers feel worried, frustrated and/or upset? How and when products are received has a strong impact on the overall experience a customer has with your brand. An order that arrives late or damaged, is incorrect, goes missing or stolen, or is handled by
The Future of Shipping and Delivery Read More »
Consumers have made a significant shift to shopping and banking online and through their mobile devices. Despite this, the promised benefits of utilizing mobile to make the bricks-and-mortar experience more convenient and engaging have not yet come to fruition. Mobile devices have evolved significantly, but the bandwidth that serves as their backbone has not, leaving
5 Insights for a 5G World Read More »
Since the breakthrough of technology, Millennials have changed the way retailers must accommodate shopping patterns. However, as “digital natives” Gen Z shoppers are creating an even bigger impact and challenge for retailers to provide the desired retail experience. Although Gen Z’s are typically thought of to be heavily reliant on technology, their shopping habits are
Gen Z’s Perspective on Retail Experience Read More »
