Financial Services

Tsinghua PBCSF Global Finance Forum 270x170

How Branch-Focused Customer Experiences Can Increase Advice-Driven Services

Uncategorized /

Why should we invest more in providing trustworthy financial advice? We projected that financial institutions, empowered by digital transformation initiatives, would need to catch up on what is driving their clients’ fundamental emotional needs. Customers in today’s troubled times go beyond transactional connections with their institutions. Customers want advice on how to continue to prosper […]

How Branch-Focused Customer Experiences Can Increase Advice-Driven Services Read More »

Three wooden blocks with the letters "UIL" on top, "BRAND" in the middle, and "D" at the bottom, arranged to spell out "UI L B D.

Indie Brand Launch Kit: How to Set Your Brand Up for Success

Brand Strategy /

Starting a business is like building a house – there are some fundamentals you must get right to ensure it stays standing and provides a foundation for the future. From building a business case to naming and branding, this toolkit will help entrepreneurs and indie brands build a solid foundation. This easy-to-follow worksheet will help

Indie Brand Launch Kit: How to Set Your Brand Up for Success Read More »

A digital illustration of a group of people standing in front of a block structure labeled "BRAND" with the word "SLD" on it, and a text that…

Indie Brand Launch Kit

Indie Brand Launch Kit How to Set Your Brand Up for Success Build a comprehensive brand strategy Deepen your customer insights Craft a compelling visual identity Ready to turn your passion into a thriving indie brand? Discover the secrets of success with our Indie Brand Launch Kit! Uniquely tailored for entrepreneurs and marketers like you,

Indie Brand Launch Kit Read More »

Trust

Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI

Brand Strategy /

In 2021 we launched a consumer study series to understand how misinformation impacted consumers. We discovered that despite an emerging skepticism, there was a high level of optimism as the pandemic appeared to be subsiding and life was finally “returning to normal.” Today, inflation, the war in Ukraine, climate-related extreme weather, and political division unfolding

Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI Read More »

Think outside the box

Breaking Category Norms: 6 Brands That Went Against The Flow

Brand Strategy, Digital Experiences /

In the world of brand strategy, there are norms in each category that are considered to be the wisdom of the day. These rules are in flux, responding to changing market dynamics and consumer expectations, but it is uncommon for brands to deviate from norms. Occasionally, however, someone decides to go against the flow. In

Breaking Category Norms: 6 Brands That Went Against The Flow Read More »

Automation and human interaction

How can AI shape customer experience design?

Retail /

Artificial intelligence (AI) has become a transformative force in various industries, and its impact on customer experience (CX) design is undeniable. AI starts to affect our work and daily lives, giving us answers, helping us with complex tasks, and lowering risks. With AI-powered solutions, the promise is that businesses can revolutionize customer interactions, engagement, and

How can AI shape customer experience design? Read More »

An illustration showing a hand holding a magnifying glass over a laptop screen, surrounded by various icons representing social media engagement,…

Customer Segmentation Strategies: Emerging Trends and Best Practices

Retail /

The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical in today’s dynamic market landscape for understanding target audiences and delivering tailored products and services. Companies can increase customer engagement and loyalty by categorizing customers based on shared characteristics, preferences,

Customer Segmentation Strategies: Emerging Trends and Best Practices Read More »

A digital illustration depicts a group of five people standing in front of a large, abstract arrow pointing upwards. The scene suggests a concept…

Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation

Brand Strategy, Thought Leadership /

Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as

Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation Read More »

A colorful illustration depicting people standing in front of a building, which appears to be a bank or financial institution, surrounded by…

How to Reduce Customer Attrition in Banking: Insights and Strategies

Financial Services /

How To Overcome Customer Attrition? From NPS scores to customer account depth and new customer acquisition, financial institutions track a plethora of metrics to gauge the health of their business. But what if these metrics are lagging predictors of future success, and financial institutions need to focus on what is truly important? As seen on

How to Reduce Customer Attrition in Banking: Insights and Strategies Read More »

An illustration of a hand holding an idea lightbulb over a gear, symbolizing innovation and mechanics.

Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail /

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically

Brand Implementation: What it is, Why it’s Important, and How to Succeed Read More »

Two photos of a person holding a tablet, displaying various digital interfaces on the screen.

The State Of Banking: Achieving The Ideal Customer Experience

Financial Services /

Building on our 2017 North American Retail Banking Stealth Attrition study and the follow-up, Measuring what Matters, in this paper we explore the state of the banking industry across the globe, leveraging insights from hundreds of thousands of respondents across three continents through Statista’s global quarterly surveys.  Through enormous data, we explore the current state

The State Of Banking: Achieving The Ideal Customer Experience Read More »

A group of people holding up thumbs, celebrating a positive event or achievement.

Unlocking the Power of Customer Experience Assessment: Best Practices for Evaluating Your CX Program

Brand Strategy /

The pandemic deprived many of engaging in physical experiences for too long, driving a heightened need for customers to connect with live people and physical experiences. However, this hunger highlighted the importance of brands in delivering a high level of service and overall positive customer expectations. A key challenge in meeting these needs is the

Unlocking the Power of Customer Experience Assessment: Best Practices for Evaluating Your CX Program Read More »

A ladder leading to a bullseye, symbolizing goal achievement.

Building Organizational Trust Using The Trust Ladder

Creating Organizational Trust Using A Trust Ladder Assisting your transformational process by building trust and alignment at each stage of the journey Learn about the risks in transformation Defining an ideal future state through various steps and metrics Identifying and ensuring the organization and stakeholders embrace the required change Are you prepared to take your

Building Organizational Trust Using The Trust Ladder Read More »

A person taking a photo through binoculars, with the focus on a benchmarking study about how brands can learn from their competitors.

The Guide To How Brands Can Learn From Their Competitors

How Brands Can Learn From Their Competitors Using the ThinkBlink benchmarking model to help understand your competition The ThinkBlink benchmarking MPS model How to use the R.A.C.E model while benchmarking Position your brand for success Are you looking for a way to stand out from the competition? Many brands struggle to differentiate themselves from their

The Guide To How Brands Can Learn From Their Competitors Read More »