Though the popularity of online shopping was trending upwards even before COVID-19, the past year and a half has seen a dramatic increase in online sales across a wide range of industries. While expected categories like household supplies, food delivery and personal care products saw significant growth, one of the largest jumps has been in […]
How CPG Brands Can Elevate Their Social Media Presence Read More »
For many years, fast fashion was on top – cheap, ubiquitous, ripped from the runway designs that were so fast and easy they were literally designed to be disposable. However, the impact of this approach to clothing has come under intense criticism. From enormous quantities of product ending up in landfills to chemical dye pollution
The Rise of Slow Fashion Read More »
About half of Gen Z are now over 18 and are making adult financial decisions. As banks and other financial institutions look to the future, what does this diverse young generation want? In this blog, we explore emerging trends in banking preference and behavior, the driving forces behind these changes, and what banks can do
5 Things Banks Need to Know About Gen Z Read More »
Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars going to waste. The pandemic has increased the risk due to the accelerated need for organizations to digitally transform themselves to respond to the shift to online shopping, home delivery,
Physi-Digital: Humanizing Digital Transformation for Retail Read More »
No industry or brand has been immune to the disruption of the past decade. From technological advances and start-ups to a global pandemic, change has become the only constant. The health and wellness industries are no exception – and as patient/consumer demand pushes the sector down a new path, brands must reassess their business models
How Disruption is Driving Business Model Reinvention in Healthcare Read More »
As banks look to retool their branch networks, how can they align customer needs with a larger brand transformation? Join SLD’s Jean-Pierre Lacroix on Wednesday, October 13, as he discusses this shift to new formats and how it can improve the customer journey. Hosted by the team at Engageware, attendees can expect to learn: The future
Aligning Customer Banking Needs to a New Branch Strategy Read More »
Transformation is challenging and comes with many risks. Every year more than 9 billion dollars go to waste as transformation initiatives fail to deliver on their promise. The pandemic may have forced the acceleration of many digital transformation initiatives, but in the rush to address immediate needs, there is a risk that long-term goals have
Physi-Digital: Humanizing Digital Transformation for Healthcare Read More »
The financial services industry has largely begun to undertake the work of transforming their customer experience model from physical branches to their digital experience, to at least some degree. However, to get the most out of these intensive projects, transforming the people who work in banks and how they work is just as critical as
How to Empower Employees and Create a Culture of Change Read More »
Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars going to waste. The pandemic has only increased the risk. The result is a reshuffling of priorities towards online and mobile platforms that are undermining many other transformation needs. What
Physi-Digital: Humanizing Your Bank’s Digital Transformation Read More »
The GRANDS PRIX DU DESIGN Awards are an annual celebration of the “designers and architects who improve our quality of life and the built environment.” Now in its 14th year, the first round of winners were recently announced, and SLD is proud to have been recognized with awards for our work with bbtease, Maxwell House,
SLD Takes Home Four Awards at Grands Prix Du Design Read More »
The pandemic accelerated e-commerce and there is no turning back. Various sources suggest that in a few short months we have leapt as much as 10 years ahead in terms of growth! Not only are people shopping more online for products: they are utilizing services that previously were primarily available in-person, including health and wellness
How Wellness Brands Can Best Leverage E-Commerce Read More »
Over the past few years, brands have more often ventured into the realm of social justice and politics, whether it’s Starbucks giving their entire retail network a day off to learn about racial equity, Dick’s Sporting Goods taking automatic guns and ammunition off their shelves, or beauty brands making a pledge to stop Photoshopping models,
Social Justice and Brand Building Read More »
From fitness and nutrition to sleep and mindfulness, wellness means something different to everyone, and COVID-19 has led a lot of people to place a renewed emphasis on living happier and healthier lives. This trend is not going away, even post-pandemic, and as such, consumers are looking for holistic and inclusive offerings from the health
Exploring the Future of Wellness Brand Experiences Read More »
https://www.sld.com/wp-content/uploads/2021/07/Banner-Loop.mp4 THE HARMONY OF CONFIDENCE AND COMFORT A fresh retail experience that establishes Yonghe as an industry leader. CLIENT Yonghe Hair Transplant PROJECT Retail Experience Transformation RELATED SERVICE Conceptual DesignFinal Art & Art DirectionPhotography THINK Looking to establish a new industry standard, Yonghe Hair Transplant entrusted SLD to design a humanized and technology-oriented retail experience
Yonghe Hair Transplant Read More »
This blog is not taking a pro-Israel or pro-Palestine perspective – we are exploring the Ben & Jerry’s boycott from a brand strategy perspective. On July 19, 2021, Ben & Jerry’s announced they would stop selling their products in the West Bank and East Jerusalem, areas occupied by Jewish settlements that are largely seen as
The Ben & Jerry’s Boycott – On Brand or a Major Misstep? Read More »
In North America, demographic changes are creating a more diverse customer base. This means brand strategy and marketing needs to become more inclusive quickly. But some marketers are nervous about making mistakes trying to speak to audiences with different experiences. Today our guest is Puja Prakash, a graduate student at OCAD, completing her Master’s in
Why Authenticity and Inclusivity Must Go Hand-in-Hand Read More »
Already trending before COVID-19, online shopping for groceries and other consumer packaged goods has skyrocketed during the pandemic. As CPG brands look ahead, many are asking how sticky this new behavior will be, what they can do to stand out on a virtual shelf, and how to approach their own e-commerce sites. This study will
E-Commerce for CPG: Key Consumers & Emerging Behaviors Read More »
The 2021 Digital Transformation Ecological Conference recently took place in Xiamen, China. Focused on the theme of “Aggregating New Ecology, Sharing New Security,” the event brought together industry and government leaders to discuss a wide range of topics surrounding digital finance and network security – as well as celebrate some of the best in digital
SLD Recognized in China for Industrial Bank Branch Design Read More »
If video games weren’t hot already, the pandemic sent gaming through the roof as more kids and even adults searched for something fun to do during lockdowns. Even as economies open up and the bump eases, video games are, now and forever, a deeply entrenched part of young people’s lives. Retail brands hoping to engage
Retail and Video Games – Exploring What’s Possible Read More »
Inclusive brand marketing has become a hot topic, and for good reason. By 2036, the number of Canadians who are foreign-born will about 1 in 3, with around 35 percent belonging to one or more visible minority groups. Today, nearly 4 in 10 Americans identify their race or ethnicity as something other than white, with
Inclusive Brand Marketing 101 Read More »
