[rev_slider alias=”krafthazelnut-case-study” slidertitle=”kraft hazelnut case study”][/rev_slider] Stopping Power Kraft’s new hazelnut with cocao spread leverages the branding of their iconic peanut butter branding to stop shoppers in their tracks. CLIENT Kraft Heinz PROJECT Kraft Hazelnut Spread New Brand Design RELATED SERVICE Packaging Design THINK Kraft Peanut Butter is Canada’s favorite peanut butter. Instantly recognizable […]
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https://www.sld.com/wp-content/uploads/2020/05/Montellier_1.mp4 Origin Story Place and product inspire an award-winning design. CLIENT Alex Coulombe Ltee. PROJECT Montellier Brand Design RELATED SERVICE Brand Strategy Visual Identity Design Package Design Web Design Out of Home Marketing https://www.sld.com/wp-content/uploads/2020/05/Montellier-Bottle-Video-JPEG-1.mp4 THINK When designing for an exceptional product in a fiercely competitive category, ensuring its natural qualities shine through is the key.
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let
COVID-19: CPG’s New Reality Read More »
To help CPG brands better understand how to navigate through COVID-19 and its eventual aftermath, SLD has conducted consumer and industry studies to determine how the needs and behaviors of shoppers have been impacted by the current pandemic. Watch as Jean-Pierre Lacroix, President of SLD, and Gerri Brownstein, Publisher at BXP Magazine, discuss the results
COVID-19: How CPG Brand’s Can Remain Relevant Read More »
As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a
The Highs and Lows of the Legal Cannabis Industry Read More »
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let
Short-Term Strategies for CPG Brands Amidst COVID-19 Read More »
Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in post-COVID-19 reality. Titled “A Look Ahead: Insights for Retailers & CPG Brands in a Post-COVID-19 World,” the webinar featured guests from The Kroger Co., Walgreens, Soapbox and Westwin, as well as
Insights for Retailers & CPG Brands in the Post-COVID-19 World Read More »
The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even great wars failed to impact the foodservice industry as significantly as COVID-19. Built on the social value of sharing time with others, during other crises the foodservice industry offered a meaningful way for people to connect.
COVID-19: Foodservice’s New Reality Read More »
To help foodservice operators better understand how to handle COVID-19, SLD has conducted consumer and industry studies to determine how consumer needs, behaviors, and loyalty have been impacted by the current pandemic. The results of these studies, as well as tactical strategies for foodservice brands, are shared in the webinar below. Watch as Jean-Pierre Lacroix, President
COVID-19: How Foodservice Brands Can Remain Relevant Read More »
[rev_slider alias=”tropicana-case-study” slidertitle=”tropicana case study”][/rev_slider] A Fresh Perspective A new, vibrant look ensures Tropicana Canada stands out on shelves, on the street and online. CLIENT PepsiCo Canada PROJECT Tropicana Redesign RELATED SERVICE Package Design Web Design Out of Home Marketing THINK The fruit-based beverage category has become increasingly competitive, so a distinct, consistent identity for
A field of study that previously was seen as something of an academic niche is now emerging as a key tool that can help brands not only stay relevant, but if leveraged to its full extent, can even help them leapfrog ahead and become leaders. That field is strategic foresight and future studies. Today, we’re
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In this episode, Jean-Pierre Lacroix, President of SLD speaks with Manpreet Juneja, a Design Strategist at SLD about a study we recently conducted on the subject of future readiness and strategic foresight. The study asked brands to consider the subject of the future and how well prepared they think their organization is to cope with change. Transcript Melinda:
Discussing SLD’s Future Readiness Report Read More »
Montellier, a premium sparkling water brand sourced from an underground spring in Sainte-Brigitte-de-Laval, Quebec, launched a new website in April, designed by SLD. Featuring intuitive navigation and eye-catching imagery, the new website promotes Montellier’s story, products, recipes, and buying information. “Having previously worked with Montellier on their packaging, we were excited to continue our partnership
Montellier Launches New SLD Designed Website Read More »
As Europe and North America hunkers down amidst the peak of COVID-19’s assault on our part of the world, in Asia people are emerging from their extended quarantine to a new world. SLD’s Managing Director of Asia Pacific, Teddy Ma, who lives in Shanghai, shared his experiences with us about how consumers are responding in China. What was the quarantine experience like in
What Brands Can Learn From China’s Handling of COVID-19 Read More »
For the majority of indie start-up brands, design seems like something of a luxury. Indie operators end up doing a lot of the work on their own, relying on an ad hoc internet education to patch together something that feels like an image. Once they grow and have a bit of money, then investing in
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Held in partnership with Digital Signage Expo 2020, SEGD Branded Environments is set to take place in Las Vegas for the fourth year in a row. An event focused on “the design of brand-centric customer experiences,” SEGD Branded Environments promises a great lineup of speakers, tour offerings, and opportunities to network. As part of the
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If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warnings for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions. Luckily, there are
Worksheet: Techniques to Plan for Future Trends and Scenarios Read More »
PAC Packaging Consortium has announced the winners of their annual Global Leadership Awards, and SLD is honored to have been awarded Best in Class: New Brand, Food & Beverage. The award is in recognition of the packaging designed for Miss Vickie’s Signatures, a new collection of gourmet potato chips that was launched in the summer
SLD Recognized at 2020 PAC Global Leadership Awards Read More »
We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships. This phenomenon, defined by behavioral psychologists as the “intention-action gap,” has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and
What The Intention-Action Gap Means for Brands Read More »
In our 2030 predictions blog we included two of many likely scenarios. One of these we called the “Fortress Society,” which would see the increased rise of isolationist movements, a move away from global trade and a growing division between an Asian versus North America centric economy. This scenario was driven by the rise of buying locally,
The Evolving Definition of “Local” Read More »
