If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warning for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions.
Luckily, there are many strategies that can help guide a company in their plans for the future, including the STEEP and 4P methods. In this white paper, we explore different techniques that will help a company plan for future trends and scenarios. We also provide a helpful worksheet that will help with scenario planning.