As the only MLB team outside the U.S. to win the World Series, the Toronto Blue Jays franchise extends its brand outside the ballpark and strives to bring the ballpark experience to its nationwide following. Our video webinar discusses how does a brand envision new products and services, and how does it work toward creating […]
The Toronto Blue Jays: Creating Authentic Brand Experiences Read More »
Ellis Jacob, President and CEO of Cineplex Entertainment and Canadian Business magazine’s 2013 Most Innovative CEO, and Jean-Pierre Lacroix, President of Shikatani Lacroix discuss how brands can remain relevant in these disruptive times by innovating and focusing on the needs of their customers. Join Ellis Jacob and Jean-Pierre Lacroix for this Professional Development Lunch and
Maximize Your Investment by Evolving Your Brand: How Cineplex is redesigning entertainment in Canada Much has been written about the potential demise of the movie theatre industry as home entertainment, large screen TVs, on-demand movies and a wide range of mobile apps threaten to disrupt the industry and its place as a hub for family
(Video) CVCA Professional Development Lunch Read More »
No longer an afterthought, digital signage is fast becoming an integral element in successful branding programs and marketing campaigns. Deft marketers are realizing that in order to deliver a consistent brand experience, all media channels must be considered at the onset, including digital signage. To connect and engage with consumers, brands must deliver an integrated
The Future of Digital Signage Read More »
This webinar discusses how to correctly analyze big data and create additional support for your retail growth initiatives in the saturated market and slow growth economy. With the increasing business complexity, proper data analysis can bring focus and confidence to the decision table, and a thorough big data analysis can help you better understand the
Discovering Retail Opportunities with Big Data Read More »
Shikatani Lacroix has been working with the coffee company Second Cup on its international expansion since 2007; rolling out retail designs across the Middle East, Eastern Europe, Northern Africa and the United States. Color plays a defining role in the design of Second Cup’s international cafes. Reds and browns are the prominent color palette for
Bringing Canadian Coffee Retailing to the Sunshine State Read More »
Shikatani Lacroix conducted a packaging audit of popular pet food brands and an online survey of pet owners to determine key trends and consumer insights in pet food packaging. This webinar discusses: An audit of 45 pet food brands Key trends and consumer insights Purchase drivers Packaging health claims Fill out the form below to
Pet Food Packaging Read More »
Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand
Shoppers Drug Mart Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
Canadian coffee company Second Cup retained Shikatani Lacroix to help execute its international expansion – Second Cup International
Second Cup International Read More »
Consumers’ emotional connection to shopping online and in retail As consumers continue to seek more convenient methods of shopping, through mobile and online, the potential for further sales erosion continues to threaten retailers. This behavior spells trouble for a number of traditional retailers who will experience significant sales leakage due to lost potential revenue to
Re:Store – Redefining Retail Read More »
How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power
Belonging Experiences Read More »
Petro-Canada needed a new communication strategy for employee branding and student recruitment.
