The Integration of Neuroscience with Augmented and Virtual Reality
Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to […]
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