adidas Golf
Shikatani Lacroix Design helped adidas Golf own an immersive at-purchase moment.
Retail
Shikatani Lacroix Received 2014 Silver Vertex Private Brand Design Award
We are proud to announce that we are the winners of 2014 Silver Vertex Award. Our work on Shoppers Drug Mart’s Life Brand was chosen from amongst more than 250 entries from 21 countries and 55 retailers. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design, and
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How to Create Retail Stickiness through Customer Engagement
In the past, the only way consumers were able to buy products was through physical distribution channel, hence the typical strategies to meet the customer needs were primarily focused on opening more locations or increasing the hours and days of operation (think Sunday shopping and 24-hour stores in the past decade). Much has changed since
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(Video) GlobalShop 2015
Retain, Attract, Transact: How to Create Branded Customer Experience Jean-Pierre Lacroix will be presenting at GlobalShop 2015 (March 24-26, Las Vegas). His session titled Retain, Attract, Transact: How to Create Branded Customer Experience, will take place on Wednesday, March 25, 2015; 1:30 PM – 2:30 PM, and will speak to creating retail experience that empowers the customer
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Retail Opportunities: Designing Impulse Purchases
Retailers and marketers face a new set of retail opportunities thinly veiled as challenges. Looking at the glass half empty perspective – the challenges – today’s grocery shopper faces a complex and confusing retail environment with more than 60,000 supermarket products, and these numbers continue to grow along with the range of retail channels available. To amplify the
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Shikatani Lacroix Creates Retail Design for The Source at Pearson International Airport
Shikatani Lacroix, an award-wining design agency based in Toronto, Canada, designed and delivered the latest retail location for The Source. Located in Terminal 1, the open-concept kiosk opened in December 2014, and it’s based on the new store concept Shikatani Lacroix designed in collaboration with The Source, focusing on creating innovative retail experience. The Pearson
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The Toronto Blue Jays: Creating Authentic Brand Experiences
As the only MLB team outside the U.S. to win the World Series, the Toronto Blue Jays franchise extends its brand outside the ballpark and strives to bring the ballpark experience to its nationwide following. Our video webinar discusses how does a brand envision new products and services, and how does it work toward creating
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Maximize Your Investment by Evolving Your Brand: How Cineplex is redesigning entertainment in Canada
Ellis Jacob, President and CEO of Cineplex Entertainment and Canadian Business magazine’s 2013 Most Innovative CEO, and Jean-Pierre Lacroix, President of Shikatani Lacroix discuss how brands can remain relevant in these disruptive times by innovating and focusing on the needs of their customers. Join Ellis Jacob and Jean-Pierre Lacroix for this Professional Development Lunch and
(Video) CVCA Professional Development Lunch
Maximize Your Investment by Evolving Your Brand: How Cineplex is redesigning entertainment in Canada Much has been written about the potential demise of the movie theatre industry as home entertainment, large screen TVs, on-demand movies and a wide range of mobile apps threaten to disrupt the industry and its place as a hub for family
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The Future of Digital Signage
No longer an afterthought, digital signage is fast becoming an integral element in successful branding programs and marketing campaigns. Deft marketers are realizing that in order to deliver a consistent brand experience, all media channels must be considered at the onset, including digital signage. To connect and engage with consumers, brands must deliver an integrated
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Discovering Retail Opportunities with Big Data
This webinar discusses how to correctly analyze big data and create additional support for your retail growth initiatives in the saturated market and slow growth economy. With the increasing business complexity, proper data analysis can bring focus and confidence to the decision table, and a thorough big data analysis can help you better understand the
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Bringing Canadian Coffee Retailing to the Sunshine State
Shikatani Lacroix has been working with the coffee company Second Cup on its international expansion since 2007; rolling out retail designs across the Middle East, Eastern Europe, Northern Africa and the United States. Color plays a defining role in the design of Second Cup’s international cafes. Reds and browns are the prominent color palette for
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Pet Food Packaging
Shikatani Lacroix conducted a packaging audit of popular pet food brands and an online survey of pet owners to determine key trends and consumer insights in pet food packaging. This webinar discusses: An audit of 45 pet food brands Key trends and consumer insights Purchase drivers Packaging health claims Fill out the form below to
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Shoppers Drug Mart
Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand
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Organizational Brand Coherence
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
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Second Cup International
Canadian coffee company Second Cup retained Shikatani Lacroix to help execute its international expansion – Second Cup International
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Re:Store – Redefining Retail
Consumers’ emotional connection to shopping online and in retail As consumers continue to seek more convenient methods of shopping, through mobile and online, the potential for further sales erosion continues to threaten retailers. This behavior spells trouble for a number of traditional retailers who will experience significant sales leakage due to lost potential revenue to
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Belonging Experiences
How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power
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Petro-Canada
Petro-Canada needed a new communication strategy for employee branding and student recruitment.
