Maximize Your Investment by Evolving Your Brand: How Cineplex is redesigning entertainment in Canada
Ellis Jacob, President and CEO of Cineplex Entertainment and Canadian Business magazine’s 2013 Most Innovative CEO, and Jean-Pierre Lacroix, President of Shikatani Lacroix discuss how brands can remain relevant in these disruptive times by innovating and focusing on the needs of their customers.
- how to embrace trends and innovate
- how to understand the needs of today’s consumers
- how your brand can remain relevant amid an industry in constant flux
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