Retail

Personalization Pitfalls Retail Brands Need to Avoid

Brand Engagement, Customer Experience / Sebastian Maynard

Personalization is a retail trend that everyone is trying to figure out – and with good reason. Positive experiences with personalization can boost the number of items purchased, amount of money spent and net promoter scores, according to a BCG-Google Customer Survey. However, there are some pitfalls brands need to be aware of when developing a strategy to offer more personalized experiences. Pitfall #1: […]

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Packaging Strategies That Will Get People Talking

Design Innovation, Packaging Design / Sebastian Maynard

Packaging is a complex and evolving topic. It’s one third of CPG and one fourth of the 4 P’s of Marketing, therefore a crucial consumer-facing element in any strategy. So it comes as no surprise that a great technique to generate buzz and potentially gain viral status is leveraging the best and most accessible canvas:

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Increasing Sales With The Five Emotional Levers

Brand Engagement, Customer Experience / Sebastian Maynard

Emotions drive the majority of our purchase decisions and most are at a deep rooted subconscious level. Our previous blog on neuroscience research reviewed the new tools available for marketers that are wanting a stronger understanding of how their customers feel towards various research stimuli. However, there are a variety of factors marketers and retailers can consider

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Worksheet: Finding the Insights that Drive Foresight

Leave a Comment / Brand Strategy / Sebastian Maynard

There are various types of research and it can be difficult to determine when best to use them as you look to gain insights throughout the transformation process for both internal and external stakeholder validation. To assist in planning and implementing a consumer study here is a worksheet with eight easy-to-follow and understand steps. WHAT

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The Store as a Media Channel

Leave a Comment / Brand Engagement, Brand Strategy, Customer Experience, Design Innovation, Design Psychology, Digital Experiences / Sebastian Maynard

Physical stores have the potential to become the most powerful media channel available to brands, but it requires that everything about the physical store, how it’s planned, located, designed, staffed, and measured must be re-engineered. Today we speak with futurist, author, businesses advisor, and the founder and president of Retail Prophet, Doug Stephens. Transcript Melinda: Hi,

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Using Neuroscience to Better Understand Consumer Behavior

Blink Tips, Brand Strategy, Design Psychology / Sebastian Maynard

For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives

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Marketing in an E-Commerce Era

Brand Engagement, Brand Strategy / Sebastian Maynard

In the last decade, an ever-increasing share of the consumer market has been moving online. Although e-commerce sales have yet to eclipse brick-and-mortar retail transactions, the integration of young millennials and Gen X consumers into the market has pushed the trend further into the digital world. While many core marketing principles still remain the same in the

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Part 2: Artificial Intelligence and the Retail Industry

Leave a Comment / Brand Strategy, Customer Experience / Sebastian Maynard

We’re back with Kunal Chopra for Part 2 of our discussion about artificial intelligence. In Part 1, Kunal defined artificial intelligence and gave us a high level understanding of what it. Now we’re going to talk about the application of artificial intelligence to the world of retail. In this episode, Kunal is going to tell us

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Part 1: Artificial Intelligence and the Retail Industry

Leave a Comment / Business development, Customer Experience, Digital Experiences / Sebastian Maynard

When you hear the words “artificial intelligence,” what pops into your mind? Maybe you think about Westworld or self-driving cars or robot soldiers, maybe chatbots or video game characters. But what exactly constitutes AI? Today we’re talking to Kunal Chopra, a business transformation and management consultant who specializes in optimizing delivery models. This is going to

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INSPIRE ’19

Think Global Conference

SLD Sponsors RGD Award for Packaging Design (Series)

How to Turn Growth Consumers into Core Consumers

Brand Strategy / Sebastian Maynard

The core consumer is the foundation of a brand. Companies are formed to solve their pain points, campaigns are designed to pique their interest, and products are developed to keep them coming back. However, oftentimes a promising new consumer arrives on the horizon – leading to the dilemma of how to spend precious corporate resources

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Worksheet: Project Charter

Leave a Comment / Uncategorized / Sebastian Maynard

Every project needs to be clearly defined from the onset to ensure the efforts and investment provide the greatest chance for success. A poorly defined direction or desired outcome has the potential of creating internal strife, anxiety and lack of cohesion, putting at risk not only the given initiative but many future projects as companies

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“The Most Interesting Store in the World”

Customer Experience, Environmental Design / Sebastian Maynard

It’s fairly bold to dub yourself the most interesting anything, so if nothing else, Showfields, and their “most interesting store in the world” gets points for audacity. But dig a little deeper into the mysterious retail experiment, House of SHOWFIELDS, and it’s hard to deny that there is something interesting indeed about the concept. Showfields is

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Sustainable Packaging That You Can Plant, Eat and Re-Use

Packaging Design / Sebastian Maynard

In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable

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How to Develop a Customer Journey Map

Brand Engagement, Customer Experience / Sebastian Maynard

Do you understand your customer? It’s no longer enough to just know their age bracket, gender, and general interests. Do you know what emotions they’re feeling while looking to satisfy their needs? What thoughts go through their head when walking through a retail store? What online platforms they browse and what time of day they

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Gen Z’s Perspective on Retail Experience

Brand Strategy, Customer Experience, Digital Experiences, Environmental Design / Sebastian Maynard

Since the breakthrough of technology, Millennials have changed the way retailers must accommodate shopping patterns. However, as “digital natives” Gen Z shoppers are creating an even bigger impact and challenge for retailers to provide the desired retail experience. Although Gen Z’s are typically thought of to be heavily reliant on technology, their shopping habits are

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How Self-Driving Cars Will Impact Retailers

Brand Strategy, Customer Experience, Design Innovation, Retail / Sebastian Maynard

Imagine the day a car can become an extension of your living room, where you can continue your leisurely activity of choice while being transported to your final destination. Well, it could be coming as soon as 2030! Self-driving cars are all over the news, with much publicity and anticipation as this futuristic marvel is quickly

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Why Should Consumers Share their Data with You?

Leave a Comment / Brand Engagement, Customer Experience / Sebastian Maynard

Every retail brand on the planet is talking about consumer data and it’s being pitched as the magical key to personalization, which in turn promises greater loyalty and repeat purchases. Having Amazon prompt you to repurchase an item like toilet paper might seem innocuous and maybe even helpful. However, the line between personalized and downright

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Personalization Pitfalls Retail Brands Need to Avoid

Increasing Sales With The Five Emotional Levers

Worksheet: Finding the Insights that Drive Foresight

The Store as a Media Channel

Using Neuroscience to Better Understand Consumer Behavior

Part 2: Artificial Intelligence and the Retail Industry

Part 1: Artificial Intelligence and the Retail Industry

INSPIRE ’19

Think Global Conference

SLD Sponsors RGD Award for Packaging Design (Series)

How to Turn Growth Consumers into Core Consumers

Worksheet: Project Charter

“The Most Interesting Store in the World”

Sustainable Packaging That You Can Plant, Eat and Re-Use

How to Develop a Customer Journey Map

Gen Z’s Perspective on Retail Experience

How Self-Driving Cars Will Impact Retailers

Why Should Consumers Share their Data with You?

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