Shikatani Lacroix Design’s founder and president, Jean-Pierre Lacroix, will be speaking at the 2019 Think Global Conference, hosted by The International Trade Council. Jean-Pierre’s talk will be centred around how brands can future-proof their organization, and will leverage 30 years of industry experience and research.
Taking a short-term view of the future is like driving a car at night using only your low beams. Although low beams allow a driver to respond to the immediate twist and turns in the road, they do not provide a view of the obstacles farther ahead that could be seen with the high beams. With today’s companies embracing agile and scrum processes, the ability to see farther into the distance has become imperative.
Strategic Foresight is a planning-oriented discipline related to Future Studies, the study of the future. It is a tool that can be used to allow organizations to future-proof against the various trends, ideas and events that may not be obvious, but may potentially occur. By creating an ideal scenario and then comparing it against multiple possible futures, we can evaluate where hidden threats and opportunities may be waiting, and develop strategies to handle them. In this session, Jean-Pierre Lacroix will present a high-level view of the Strategic Foresight planning process.