Posting food images on social media has extended the communal aspect of preparing, presenting and eating food beyond the table. For foodservice brands it offers a powerful way to deliver the drool factor right to customer’s phones. Will this powerful trend continue? How can foodservice brands, small and large, take advantage of #foodporn now, and […]
The Impact of Social Media on Foodservice Read More »
Shikatani Lacroix Design (SLD) was honored to attend the 2019 PepsiCo Marketing Awards, which is an annual celebration of the best PepsiCo marketing projects from the previous year. At this year’s ceremony, SLD took home awards for Best Innovation and Best Brand Building. The Best Innovation award was in recognition of the recent Quaker Dipps
SLD Wins Big at PepsiCo Marketing Awards Read More »
An RFP, or Request for Proposal, is an official document that notifies potential suppliers of a new project and asks for a detailed response of their proposed fees, team members, and process. This method aims for fairness and clarity in competition for the work. A clear and concise RFP will make searching for a supplier
Checklist for an Effective RFP Read More »
Another year has come and gone, and that means it is time to do some reflecting. 2018 saw a lot of companies (including ours) undergo a rebrand, and as with every year, some turned out better than others. While there are many reasons that a company may opt for a rebrand, one thing is certain:
Our Favorite Rebrands of 2018 Read More »
Brainstorming is a common technique used by many organizations to create new concepts and products. In a typical brainstorming session, a small group of people discuss potential ideas and solutions. The goal is to generate and record as many thoughts as possible by postponing judgement and analysis, and encouraging unusual or far-fetched contributions. In theory,
How to Run a Better Brainstorming Session Read More »
The term “cult brand” describes any brand that sparks obsessive, fanatical loyalty in their customers. But how much do cult brands really resemble actual cults? Is there something in human behavior that drives this kind of fanatical response? In this white paper you will learn: What brands can learn from cult and tribe psychology What
Cult Brands and How to Build One Read More »
In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,
Questions to Ask When Hiring a Package Design Firm Read More »
There are more than 21,000 creative professionals in the top three largest cities in North America alone. When you factor in all mid to large cities in North America, it’s daunting for any company to select a strategic design agency to tackle their packaging brand transformation. A key factor in selecting the right firm is
Key Considerations When Vetting Your Strategic Partner Read More »
Shikatani Lacroix is proud to announce that we have won a 2018 American Graphic Design Award in the packaging category. The award, which is presented by Graphic Design USA, is in recognition of the packaging design done for Crave, the latest frozen food brand from Kraft Heinz Canada. “To win an American Graphic Design Award
Shikatani Lacroix Wins American Graphic Design Award Read More »
Since 1998, the Registered Graphic Designers of Canada (RGD) have hosted an annual Student Awards competition, which recognizes some of the most talented student designers in Canada. This year, Shikatani Lacroix was proud to sponsor the Award for Packaging Design (Series), which was awarded to Alice Zeng, a student at Capilano University. For her award-winning design,
Shikatani Lacroix Sponsors RGD’s 2018 Student Awards Read More »
On Thursday, September 20, Shikatani Lacroix hosted a book launch in celebration of the release of Jean-Pierre Lacroix’s newest book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands. Taking place at The Broadview Hotel in Toronto, the event consisted of a keynote presentation, panel discussion, and book signing. Jean-Pierre’s
Shikatani Lacroix Celebrates Release of Desire by Design Read More »
So, you are ready to introduce a new design for your brand. It looks modern and appealing, and you think it will create a strong impact. But how can you be sure that your customers feel the same way and that this design resonates with them? Reflecting on how you, or your agency, developed and
Which Type of Design Research Should You Use? Read More »
With over 35 years of experience in the design and branding industry, Shikatani Lacroix’s president, Jean-Pierre Lacroix, has gained invaluable expertise across a wide range of disciplines. Jean-Pierre has compiled some of these insights into a new book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands, which is now
Desire by Design Available for Pre-Order Read More »
Consumers may find it difficult to navigate the aisles of a grocery store, and trying to find the right product may feel like a game of Where’s Waldo? Consumer purchasing decisions are frequently influenced not by the name of the brand or the price of the product, but by the packaging in which the product
Packaging Design: Why Typography Matters For Branding Success Read More »
It is estimated by the UN that by 2050, two-thirds of the world’s population will live in urban areas. This shift will affect shopping patterns as these densely populated urban environments influence their residents’ behavior; they are, after all, quite different than the less compact suburban and rural spaces. In communities with a high population
Packaging for City Life Read More »
In the presence of the most prestigious awards in hockey, Shikatani Lacroix was honoured to attend PepsiCo’s annual Marketing Awards on Thursday, March 29 at the Hockey Hall of Fame. The event was an opportunity to celebrate the best PepsiCo marketing work from 2017, and we are proud to have been recognized with the Best Innovation
SLD Wins PepsiCo Marketing Award for Best Innovation Read More »
If beauty is in the eye of the beholder, it makes sense that ugliness should be as well. However, some brands are almost universally regarded as unappealing when compared to competitors. Many of those ugly packages, websites, and environments develop cult followings from loyal customers, much to the frustration of brand managers who pour their
For the past 55 years, Graphic Design USA’s American Package Design Awards have celebrated the best in graphics and packaging. Shikatani Lacroix is proud to have been recognized at the 2018 awards for Quaker Steel Cut & Super Grains’ packaging design. SLD has been working on the Quaker brand for over 15 years, but faced
Shikatani Lacroix Recognized at 2018 American Package Design Awards Read More »
The c-store is built around the “C”, and for modern, hectic lives, convenience is crucial. As brands aim to grab more market share, many are considering how else they can simplify the lives of their customers, and private label foodservice programs seem like a natural fit. Convenience is a critical factor in our lives, but
The Five Rules for a Successful C-store Foodservice Private Label Program Read More »
Many retailers offer ready-made coffee: grocery stores, gas stations, book stores, and more. We recently worked with a leading convenience retailer to improve their coffee experience by appealing to a wider spectrum of customers. Specifically, their goal was to mitigate the hygiene concerns some customers had around using glass decanters in a convenience store retail
How to Improve Convenience Retailer Coffee Station for Enhanced Growth Read More »
