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Cult Brands and How to Build One

https://www.sld.com/white-papers/building-cult-brands/

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White Paper November 14, 2018 by Melinda Deines
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Cult Brands and How to Build One

The term “cult brand” describes any brand that sparks obsessive, fanatical loyalty in their customers. But how much do cult brands really resemble actual cults? Is there something in human behavior that drives this kind of fanatical response? In this white paper you will learn:

  1. What brands can learn from cult and tribe psychology
  2. What defines a “cult brand”
  3. How to effectively  utilize cult brand tactics

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