On Thursday, September 20, Shikatani Lacroix hosted a book launch in celebration of the release of Jean-Pierre Lacroix’s newest book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands. Taking place at The Broadview Hotel in Toronto, the event consisted of a keynote presentation, panel discussion, and book signing.
Jean-Pierre’s keynote focused on the main theme of Desire by Design: the irrational element of desire and how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. The panel discussion explored broader themes in relation to design, and featured Umbra Co-Founder, Paul Rowan, University of Toronto professor, Gerald Cupchik, and Shikatani Lacroix’s Creative Director, Branded Environments, Sharon Eugene.
(From left to right) Gerald Cupchik, Sharon Eugene, Paul Rowan and Jean-Pierre Lacroix.