Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
The battle in owning market share for banks is as much about responding to disruptive trends such as “fintech” and millennials, as it is in ensuring their position remains relevant. Learn how banks are currently missing the mark on their position and what they can do to fix it.
Are Banks Positioning Themselves to Fail? Read More »
How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,
Designing Innovation: The Next Frontier Read More »
In their short span on the planet, Generation Z has already had a significant impact on all aspects of consumer behavior. In the report, Gen Z and the Future of Money, C Space describes Gen Z (born after 1995) as being comprised of two billion consumers worldwide; about 26 percent of the U.S. population; and
In Personal Banking, Increasingly We Are All Gen Z Read More »
As financial institutions brace for more disruptive change in the coming year, and decade, smart banks are arming themselves with a robust transformation strategy that will meet the changing needs of the new bank consumer. Join Shikatani Lacroix president Jean-Pierre Lacroix as he interviews financial branding expert David Faulkner about the challenges and rewards of
The New Rules of Bank Transformation Read More »
As a bank executive, one of the most urgent matters you face these days is how to update your business model to address the dramatically changing behavior of your customers. One important insight you already leverage is that you understand your customers well: modern banking customers expect service that is personalized, efficient, and immersive, and
Three Strategies Banks Can Learn from Specialty Retail Read More »
With the recent relaxation of Chinese banking regulations, the Chinese banking industry has begun to change dramatically and with that a new Chinese banking consumer is emerging. Until recently, there was little need for differentiation in the banking industry and as a result, every Chinese banking customer was treated the same. Now Chinese consumers are
How to Succeed in the New Chinese Retail Banking Industry Read More »
For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number
Five Things to Consider During a Financial Institution Transformation Read More »
A recent study on the state of banking by Kasasa identified that customer happiness depended on where you bank, with local banking building better relationships. The statistics are pretty startling. One of the key reasons for the enormous discrepancy is the fees larger banks charge for a range of services, when customers are focused on
Five Factors to Determine your Bank’s Sense of Place Read More »
If Smart Banking was the answer to how to leverage technology to deliver a seamless customer banking experience, the next question financial institutions are faced with is “why”? It’s not just because we can, and because everybody and their dog has a mobile phone. It’s because the world is changing, and banks need to adapt
The Move Towards Immersive Banking Read More »
For the past 25 years, we have been working with some of the leading financial institutions from around the globe and have noted the rising need for significant changes on how they integrate their brands as part of the community. The shift to online banking and the rising importance of digital wallets are threatening how consumers
The Rising Importance of Community in the Bank Branch Read More »
Millennials are entering an important life stage for banks as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. As Millennials provide banks with continued growth opportunities, banks must understand their needs and expectations in order to create a strong affinity with these future wealth generators.
Banking on the Ultimate Millennial Experience Read More »
Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to
The Integration of Neuroscience with Augmented and Virtual Reality Read More »
Toronto-based branding and design firm Shikatani Lacroix has designed revolutionary new branch formats for China Zheshang Bank to create a holistic and agile banking experience for its customers. “We learned that the banking platform needs to evolve into a hub of both conventional banking and digital services that starts with the customer at the center
Canadian Firm Designs Digital Branch Experience for Chinese Bank Read More »
How to Market to Digital Zombies Join Shikatani Lacroix President Jean-Pierre Lacroix and Stephen Griffin, Senior Vice President, Retail Network Strategy/Sales and Staffing Analytics for Regions Bank, at BAI Beacon on Wednesday October 5, 2016 for their presentation on How to Market to Digital Zombies (click title for full presentation): The growth of smart phone penetration
How retail banks can effectively engage with customers in a hyper “Mobile Zombie” world This was the premise for a recent consumer study conducted by Shikatani Lacroix in February 2016. Our firm works closely with financial institutions globally, creating branded experiences to help drive share of banking and bring new purpose to their vast network
Engaging the Mobile Zombie Generation Read More »
Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be
Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches Read More »
Regardless of size, geography or cultural differences, financial institutions around the world are focused on the growing importance of Millennials. This influential generational segment wants to be entertained, educated and inspired. But banks and credit unions struggle to deliver a truly memorable experience that strikes a chord with Millennials. For Millennials, unique experiences have a
Crafting The Ideal Banking Experience for Millennials Read More »
Millennials are entering an important life stage for brands, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. Millennial brand engagement, like all things, is going through a transformation as new technologies emerge that can either further leverage their current behaviours or instil
The Future of Millennial Brand Engagement Read More »
With 20.0 percent (24.8 million) of U.S. households falling into the “underbanked” market segment of the retail banking (2013 FDIC report), almost 25 percent of bankers see this segment as a growth opportunity. To serve the underbanked, there are several transformation opportunities in retail banking trends around process, structure and message worth considering. Process The first lever for
Retail Banking: Potential Transformations to Serve the Underbanked Read More »
The industry is recovering from one of the greatest depressions in our lifetime with a near collapse of the banking system. A renewed optimism is fuelled by higher level of consumer confidence with 257,000 jobs added in January 2015. As the economy continues to gain steam, financial institutions are focused again on driving growth as
The Underbanked: Great Growth Opportunity in Retail Banking Read More »
