Brand Design

The Benefits of Rebranding Your Non-profit Organization or Charity

Rebranding a non-profit organization or charity offers a strategic opportunity to realign the visual identity with its core vision and mission. Through a thoughtful system with design elements such as wordmarks, icons, and color palettes, the brand can effectively communicate its values to stakeholders in a visual manner. In this blog, we’ll use five successful […]

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SLD Recognized at the 17th International Design Awards (IDA)

Michelle Kwok

We’re delighted to announce that SLD has been recognized at the 17th International Design Awards (IDA) for our design works on the Child Development Institute and Tetley Live Teas. Established in 2007, the IDA recognize, celebrate, and promote exceptional design visionaries, and discover emerging talent in architecture, interior, product, graphic, and fashion design worldwide. “We’re

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The Best and Worst Brand Stories of 2023

Brand Engagement, Brand Strategy / Michelle Kwok

It’s always fun to wrap up a year with a retrospective on the most interesting brand stories. However, 2023 was not exactly a fun year. With the overwhelming number of gravely serious events unfolding around us, good news has been hard to come by. In our look back on 2023, we won’t avoid some of

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Think Ahead for 2024: What Brands Need to Know

Brand Strategy / Michelle Kwok

2023 has witnessed many changes in brand transformation, from the controversial rebranding of Twitter to X, Nokia’s futuristic wordmark, and PepsiCo’s new logo and identity. Many of these changes were driven by the need to remain relevant to existing consumers while appealing to younger segments who look for brands to reflect their self-image. With the

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5 Great Examples of Private Label Design in Grocery Retail

Brand Engagement, Brand Strategy, Corporate Identity, Packaging Design / Michelle Kwok

In a world where inflation and the rising cost of living have become increasingly apparent, private labels are emerging as go-to brands for affordability and quality. These private labels, not limited to grocery chains but also found in discount retailers and cosmetics brands, offer a compelling alternative to national brands. What makes these private labels

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What can CPG brands learn from packaging design in Europe?

Packaging Design / Michelle Kwok

In the previous blog, we explored how culture influences creativity, starting with inspiration from the continent of Asia. This time, we’re heading to Europe, a place where packaging design has a long and fascinating history. European packaging design is known for its versatility, combining both classic and modern styles of design. It’s a diverse world

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What Can CPG Brands Learn From Packaging Design In Asia?

Design Innovation, Food and Beverage, Packaging Design / Matthew Wilson

In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity

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The Importance of Printing in Design: A Guide to Print Production

Digital Experiences / Matthew Wilson

Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and

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Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail / Matthew Wilson

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically

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M&M Food Market

Matthew Wilson

https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer,

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451 Vodka

David Magnus

https://www.sld.com/wp-content/uploads/2022/07/451-banner-1.mp4 members only A bold vision for the growing vodka sector places 451 among the elite. CLIENT 451 Vodka PROJECT 451 Vodka RELATED SERVICE Package Design Branding Logo Design THINK Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge –

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Humanizing the Health and Wellness Clinic

Brand Strategy, Design Innovation, Design Psychology, Digital Experiences, Environmental Design, Health and Pharmaceutical, Place Branding / Sebastian Maynard

What does the healthcare clinic of the future look like? In our latest design exploration, we explore how healthcare providers can leverage branding and design to better engage with their clients and create a truly holistic experience. From selecting the right brand identity to designing a physical space that is impactful and welcoming, we divided

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docbraces

David Magnus

BUILDING A BRAND ONE SMILE AT A TIME Independent clinics come together as one strong brand. CLIENT Canadian Orthodontic Partners PROJECT docbraces Brand & Retail Design RELATED SERVICE Visual Identity Retail Design Environmental Graphic Design THINK The Canadian Orthodontic Partners (COP) knew the challenges faced by independent orthodontic clinics. Practitioners are so bogged down by

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Infinitus

David Magnus

CREATING EMPOWERMENT FROM WITHIN In an ever-busy world, the need to create internal harmony has never been greater. CLIENT Infinitus PROJECT Infinitus Experience Centre RELATED SERVICE Retail Design Innovation Brand Strategy Digital Experiences Digital Signage Service Design THINK The Infinitus Service Centre was a large-scale, multi-disciplinary project, requiring the utmost precision in retail design and

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Maplewave

Matthew Wilson

Amplifying Brand Culture Maplewave needed an unparraelled image and online presence to drive organic growth. CLIENT Maplewave PROJECT Brand & Website Design RELATED SERVICE Visual Identity Design Corporate Communication Web Design THINK Founded in 1988, Maplewave built their success supporting telecommunications brands with software and retail optimization systems through word-of-mouth and relationship building. Wanting to

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Brand Design

The Benefits of Rebranding Your Non-profit Organization or Charity

SLD Recognized at the 17th International Design Awards (IDA)

The Best and Worst Brand Stories of 2023

Think Ahead for 2024: What Brands Need to Know

5 Great Examples of Private Label Design in Grocery Retail

What can CPG brands learn from packaging design in Europe?

What Can CPG Brands Learn From Packaging Design In Asia?

The Importance of Printing in Design: A Guide to Print Production

Brand Implementation: What it is, Why it’s Important, and How to Succeed

M&M Food Market

451 Vodka

Humanizing the Health and Wellness Clinic

docbraces

Infinitus

TORONTO

SHANGHAI

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