Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon, a package into a feeling, and a brand into a relationship. Studies show we process images 60,000 times faster than text, as the majority of information we absorb is visual, […]
A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions Read More »
A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok and Instagram aren’t just influencing buying decisions they’re becoming the shelf. With 34% of consumers shopping online at least once a week and 70% of online purchases influenced by social
The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey Read More »
Concerns about theft in retail have been mounting since the pandemic. What’s behind the shifting dynamics of shrink and how can brands address it? Design is only one element of loss prevention, but it’s a key component. Before we get into how design can help, let’s take a look at how theft in retail stores
How Can Design Help Retailers Reduce Theft? Read More »
The Decline of Customer Service According to Forrester’s CI Index, customer service is the worst it’s been since they first started collecting data in 2016. Other reports from Cavell, Customer Contact Week Digital and the National Rage Survey confirm the findings: around half of consumers feel service has gotten worse in the past few years.
How To Turn Around Poor Customer Service In Retail Read More »
The State of Open Banking As we enter the next decade, Open Banking will accelerate from the regulatory to the implementation stages in North America. Look no further than Europe for positive clues of the impact on consumer banking with now more than 63 million Open Banking users led by the UK, followed by Germany,
Exploring Open Banking Branch Experience Opportunities Read More »
In 2024 brands continued to push for personalization, sustainable materials, and big shelf impact with their package design. What trends can we expect in 2025 and what will lose momentum? Here are our predictions for the coming year. Front-Of-Package Nutritional Warnings – What’s Coming In Canada, the final push to comply with new nutritional Front
Package Design In 2025 – What’s Hot and What’s Not Read More »
2024 was somewhat subdued when it came to new store openings, likely a result of economic uncertainty. However, many notable retail experiences launched around the globe, ranging from high-end luxury to highly accessible. Here is a selection of some of our favorite new stores from 2024. 1. Best Use Of Color Trinny London is one
The Best New Retail Stores of 2024 Read More »
“Predicting the future” is not as daunting as it might sound. If you’re paying attention, the future is already here. For the past ten years, we’ve shared potential future scenarios brands and marketers should note as they consider new initiatives. Many of these potential futures have become reality: for example, in 2018 we explored a
Think Ahead for 2025: What Undercurrents Beyond Trends Brands Need to Know Read More »
In the digital world, you have less time to form a lasting brand impression on a potential customer than it takes to blink. On average, a customer will form an impression about your brand in about 50 milliseconds. This makes having a good website design more than just a nice to have but an imperative.
Website Design and The Blink Factor Read More »
Emotional connection is critical for a brand because it creates a deeper connection with consumers, influencing loyalty, purchase behavior, and overall brand perception. By evoking fond associations with a particular era, product, or cultural moment, brands can establish a bond with consumers, through a sense of comfort and trust. Human decision-making is greatly driven by
The Power of Nostalgia: Designing for Instant Emotional Impact Read More »
Brand strategy and positioning are like a compass and a spotlight for your business. A compass guides decision-making and operational actions, keeping you on track toward your goals. A spotlight highlights your unique strengths and values, helping you clearly stand out in a crowded market. This blog explores the top trends shaping brand strategy in
The Top Trends in Brand Strategy and Positioning Read More »
Trends in novelty retail experiences are redefining how brands connect with consumers. These immersive and unexpected spaces offer a sense of discovery, tapping into customers’ desires and behaviors. In this blog, we introduce some of the latest trends in novelty retail experiences and explore how they may be shaping the future of retail. Multi-sensory Retail
Novelty Retail Experiences: Trends and Predictions Read More »
The Cash in the USA conference, held on October 22nd in Nashville, explored cash’s current and future role in retail banking. The conference was well attended, and presenters reflected the diversity of the industry sectors that manage cash within the banking industry. SLD shared insights on how cash and its management are no longer a
Future Of Cash in Retail Banking: Notes From Cash in USA Conference October 2024 Read More »
Technology as part of the customer experience is everywhere. That isn’t always a good thing. Although there are many ways in which automation and digital experiences have enhanced, expanded, and sped up service, not every touch point is ideally served through tech. In this blog we’ll explore key aspects of the customer experience where a
What Not To Automate: A retailer’s guide to smarter service experiences Read More »
The wellness industry has been growing rapidly, with technology solutions such as wearables, personalized products such as 3D printed vitamins, and in-home gym and workout equipment. In the retail sector, hot trends in healthy lifestyles are changing certain categories and creating new ones. In today’s blog, we’ll explore how trends in wellness are reshaping health-focussed
How the Huberman Podcast is Influencing Retail Read More »
Exterior signage is your brand’s calling card to the world. It’s a simple element with a massive impact, a visual cue that tells people who you are, what you stand for, and what they can expect inside. In this blog, we dive into why exterior signage matters and how it works. A-Pillar of Brand Identity
The Impact of Exterior Signage on Customer Connection Read More »
At the 2024 Networld Media Group Banking Customer Experience Summit in Charlotte, experts gathered to discuss how AI, sustainability, and evolving consumer behaviors are reshaping the customer journey across industries. From retail banking to tech-driven customer experiences, the summit highlighted the importance of aligning business strategies with customer needs in today’s digital age. Sustainability and
Elevating The Banking Customer Experience: Notes from the 2024 ICX/BCX Summit Read More »
Dentistry is one of the most aesthetic of the medical professions, so it’s no surprise they lead the way when it comes to clinic design. Modern dental practices have moved away from the sterile, often tired-looking office spaces towards bolder and brighter settings that merge function, hospitality, and style. Ultimately, dentists have proven that interior
How Dentists Are Leading The Way in Healthcare Clinic Design Read More »
No topic has been more buzzy over the last year than advanced AI such as ChatGPT and Dall-E. Apple’s recent announcement of the launch of Apple Intelligence adds another opportunity for marketers to explore how AI could support better customer experiences. Apple’s devices and user experience have always accelerated shifts in customer behaviors – will
Apple AI, Let’s Get Personal Read More »
