In a recent article by Foodservice and Hospitality Magazine, the publication takes an in-depth look at Canada’s millennial generation and their value to restaurateurs. From millennial mannerisms to their eating habits, the article breaks down what restaurants need to consider when it comes to this large market and how to ensure success going forward.
SLD’s president Jean-Pierre Lacroix is featured in the article, and talks about how digital details inside a restaurant can set a brand apart from the competition. “Millennials are content-hungry multi-taskers. Their social cement is often what’s on the screen,” he is quoted as saying. Jean-Pierre recommends that restaurants invest in digital in-restaurant video as it “sweetens the pot” and can help attract buzz.