Food & Beverage

Shikatani Lacroix Work Recognized at PepsiCo Marketing Awards

Smartfood

Uncategorized / David Magnus

An increase in competition and new flavors meant Smartfood was due for a package design refresh.

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Shikatani Lacroix Wins PAC Packaging Design Awards

Five Tips for Making Millennial Friendly Packaging

Tim Hortons Owner Vows to Speed Pace of Global Expansion

Leave a Comment / Jean-Pierre Lacroix

Tim Hortons’ coffee-and-doughnut assault on the world is starting to take shape. Its new parent, Restaurant Brands International Inc. (RBI), vowed on Tuesday to step up the pace of expanding Tim Hortons Inc. around the world, with announcements of new international franchise partners expected in the coming quarters. This month, the parent closed a deal with a U.S. partner

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(Video) Packaging That Sells 2015

Leave a Comment / Jean-Pierre Lacroix

Making the Right Packaging Connection Join us at Packaging That Sells 2015 and sign up for our presentation with Moosehead on “Making the Right Packaging Connection.” Jean-Pierre Lacroix and Ray Gracewood, Senior Director of Marketing and Sales at Moosehead Breweries Ltd. will discuss the design process for Moosehead Breweries’ projects. About the presentation: Two things

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Moosehead Summer Series

Uncategorized / David Magnus

Moosehead Summer Series played off iconic Canadian themes in a modern way.

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Retail Opportunities: Designing Impulse Purchases

Leave a Comment / Uncategorized / David Magnus

Retailers and marketers face a new set of retail opportunities thinly veiled as challenges. Looking at the glass half empty perspective – the challenges – today’s grocery shopper faces a complex and confusing retail environment with more than 60,000 supermarket products, and these numbers continue to grow along with the range of retail channels available. To amplify the

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We have Completed the Retrofit of Varsity Cineplex Cinemas

1 Comment / Jean-Pierre Lacroix

In an effort to revitalize Cineplex Cinemas Varsity, Cineplex Entertainment engaged Shikatani Lacroix to help update and enhance one of Toronto’s most beloved theatres. Cineplex Cinemas Varsity is a favourite destination for Toronto’s movie aficionados and is a core destination for showcasing award winning new films during TIFF. Shikatani Lacroix enhanced the customer experience from

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Plats du Chef

Uncategorized / Matthew Wilson

Based on its brand objectives, Plats du Chef required a new online presence. The new engaging and attractive website design clearly communicates the brand

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New Twistos Baked Snack Bites Twist Up Snack Time With Vibrant Flavor Combinations

Leave a Comment / Jean-Pierre Lacroix

New Twistos Baked Snack Bites are adding a much-needed twist to the daily snack routine of consumers across the nation. Available in Bruschetta, Parmesan and Garlic, and Asiago flavors, Twistos Baked Snack Bites are a light-textured and crispy baked snack that can be enjoyed on their own or served as a complement to soups or

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Bringing Canadian Coffee Retailing to the Sunshine State

Leave a Comment / Jean-Pierre Lacroix

Shikatani Lacroix has been working with the coffee company Second Cup on its international expansion since 2007; rolling out retail designs across the Middle East, Eastern Europe, Northern Africa and the United States. Color plays a defining role in the design of Second Cup’s international cafes. Reds and browns are the prominent color palette for

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Organizational Brand Coherence

Leave a Comment / Uncategorized / David Magnus

Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an

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How To Write A Packaging Design Brief (With Free Template)

Brand Strategy, Packaging Design / Sebastian Maynard

Consumer Packaged Goods companies of all sizes should employ a packaging design brief for all package design initiatives. A design brief is a useful document that gives an outline of the design request from the customer to an agency. In this blog, we outline and explain what contents need to be included along with a

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