Shikatani Lacroix was commissioned to redesign the signage to ensure both clarity and that the culture of the Market was authentically represented.
Some people want to aimlessly wander the Market while others seek out specific vendors. Therefore, the new wayfinding system had to accommodate both types of visitors. It had to be informative and clear for those who required direction, while simultaneously being subtle and unobtrusive for those who do not want to be told where to go.
Shikatani Lacroix designed an interconnected map and directory system in the style of street post signage, echoing the city street names that surround the Market. Signage is well defined and openly visible to the public and provides direction for those navigating their way throughout the Market.
The street posts are topped with silhouette shapes that represent the various sections in the Market, such as a rooster, fish, and flower. The pictographs not only infuse personality into the signage system, they add another layer of information that breaks through the visual clutter in the bustling market.
Shikatani Lacroix created image boards offering three different ideas for possible signage. The team also completed two concepts of designs with initial location plans to demonstrate where signage needed to go to be efficient and what that signage should look like to be effective.
Shikatani Lacroix completed art and fabrication specifications and worked with the signage vendor to ensure that it was up to the client’s standards. The team showed the client a series of prototypes and got the final materials for approval. Once all of the details were decided upon, Shikatani Lacroix rolled it out into a final design.