(Video) Packaging That Sells 2015

Making the Right Packaging Connection

Join us at Packaging That Sells 2015 and sign up for our presentation with Moosehead on “Making the Right Packaging Connection.” Jean-Pierre Lacroix and Ray Gracewood, Senior Director of Marketing and Sales at Moosehead Breweries Ltd. will discuss the design process for Moosehead Breweries’ projects.

About the presentation:

Two things heavily influence the success of a packaging initiative: how consumers respond to the brand, and how clearly the client and design firm align to a given opportunity. This presentation will walk the participants through the behind-the-scenes process which drove one of the most successful brand launches for Moosehead — Moose Light Radler.

The session will cover:

• Defining the opportunity
• The right collaborative structure
• Choosing the right option
• Ensuring a coherent execution

When and where:

The presentation will take place on Wednesday, October 14, 2:00pm-2:30pm

The Drake Hotel
140 East Walton Street
Chicago, IL 60611

Read the full event agenda.