In an effort to revitalize Cineplex Cinemas Varsity, Cineplex Entertainment engaged Shikatani Lacroix to help update and enhance one of Toronto’s most beloved theatres. Cineplex Cinemas Varsity is a favourite destination for Toronto’s movie aficionados and is a core destination for showcasing award winning new films during TIFF.
Shikatani Lacroix enhanced the customer experience from the moment they enter the space to the moment they leave. The existing entry has been updated to create an open and inviting view into the lobby. A modern elegance has been created through the introduction of a new contemporary finishes scheme and lighting throughout.
The new lounge area and enhanced food & beverage offering entices patrons to meet both pre- and post-movie, socialize, watch the game or just catch-up. The lounge features a new backlit bar, lounge seating, and large-scale digital Hollywood photography in order to create intimacy and conversation. The iconic fish tank that marks the entrance to ‘theatre street’ has been re-framed as a focal point and a completely renovated satellite concession offers a variety of licensed beverages, further enhancing the guest experience. Cineplex Cinemas Varsity offers patrons the ability to view a movie in both larger conventional auditoriums and smaller VIP auditoriums. In addition to reserved premium seating, VIP auditoriums include food and beverage service right to your seat while you enjoy the pre-show.