A trend in package design that has managed to persist and become more of a direction than a fad is the use of vintage or retro cues to denote a more artisanal and higher-quality product. Even your average grocery store stocks crackers, chips, and ice cream packaged with a clear look back in time through […]
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Shikatani Lacroix was awarded another prestigious GOOD DESIGN™ award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. We are honored to be recognized for its excellence in the design process. River Road Bakehouse was introduced to Canadian consumers in February 2017. It embodies product excellence and endurance.
Shikatani Lacroix Wins Another GOOD DESIGN Award Read More »
The convenience of Amazon Go – a completely automated shopping experience, free of cashiers, queues, and check-out counters – hasn’t quite materialized as quickly as promised. When the retail giant first announced its ambitious concept, it promised to bring the idea to the public by early 2017, but so far the project seems to be floundering. While
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Shikatani Lacroix helped ACE Bakery introduce its River Road Bakehouse brand to consumers with an eye-catching new logo and vibrant package designs that stand out in the growing mid-tier artisan bread category. “We’re so excited about the look that Shikatani Lacroix has created for River Road Bakehouse’s logo and packaging,” said John F. Kennedy, VP
Shikatani Lacroix Helps ACE Bakery Break into the Mid-Tier Artisan Market Read More »
Shikatani Lacroix’s design and implementation of Calgary Co-op is being inducted into Retail Design Institute’s “Class of 2016” at the 46th Annual Awards Gala and Fundraiser today in New York City. Calgary Co-op, a strong performer in Calgary’s supermarket sector, embarked on a redesign of its stores to address increased competition from new and existing
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PepsiCo Foods conducted research with the use of eye-tracking to establish what was appetizing to consumers. Only one in four consumers agreed that Tostitos packaging was attractive. Surprisingly, the look and feel of the Tostitos packaging had not been updated for almost 10 years, until now! Shikatani Lacroix Design has refreshed the Tostitos packaging design
Shikatani Lacroix Refreshes Tostitos Packaging with Fun Shapes and Colors Read More »
The latest issue of Retail Merchandiser featured a detailed profile of the recent overhaul of M&M Meat Shops. M&M CEO Andy O’Brien shared details about the ideas behind the new retail design as well as Shikatani Lacroix’s role in creating M&M Food Market. M&M Food Market worked closely with Shikatani Lacroix Design, a Toronto-based strategic
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Boston Pizza is unveiling a new restaurant bar concept, designed by Shikatani Lacroix, on March 31 that highlights Boston Pizza’s unique family dining and sports bar experiences under one roof. The newly renovated space is located in Toronto’s downtown core at the corner of Front and John Streets. “With this new design concept, Boston Pizza
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Shikatani Lacroix designed a sponsored wall in Rogers Place in Edmonton, Alberta, to celebrate Pepsi Canada’s sponsorship of the Edmonton Oilers. Engaging hockey fans with the excitement of Pepsi’s brand, this massive corner of the arena is impactful, enticing, and eye-catching. It uses dynamic phrases and images rooted in the Edmonton Oilers community and focuses
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Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can
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What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and
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Shikatani Lacroix has been awarded two 2017 Global Leadership Awards for packaging design by PAC, Packaging Consortium, for our work with McCain Marche and Smartfood. At last night’s gala awards, part of the Package Design Matters conference in Bonita Springs, FL., Richard Dirstein, Shikatani Lacroix Principal and VP of Design and Innovation, was on hand
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Shikatani Lacroix was awarded three prestigious GOOD DESIGN™ awards by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The award honors innovative industrial, product and graphic designs from across the globe. Shikatani Lacroix has been recognized for its inventive Smartfood and Doritos 3D Evolution
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How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,
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PROJECT SPD Bank CLIENT SPD Bank Related Services Environmental Design A strong performer in the supermarket sector in Calgary, the chain’s success was being challenged by new and existing competitors, including Loblaws, the consolidation of Safeway by Sobeys, and the new Save-On Foods. Through the leadership of Chief Executive Officer Ken Keelor, Calgary Co-op embarked
Branding and design agency Shikatani Lacroix Design wins 2016 GDUSA American Package Design Award for its work with Alex Coulombe Ltée/PepsiCo Beverages’ Montellier. The American Package Design Award honors outstanding new work of all kinds: print, packaging, POP, internet, interactive and motion graphics. “Thank you to the GDUSA for this recognition. We’d like to thank
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PepsiCo, an Official Partner of the World Cup of Hockey (WCH) 2016, has partnered with Toronto design firm Shikatani Lacroix to design limited edition WCH Pepsi cans. Shikatani Lacroix worked closely with Pepsi to develop unique and breakaway packaging designs that demonstrate the prestige of the WCH and celebrate the game of hockey with Canadian
Pepsi Scores with World Cup of Hockey Jersey Cans Read More »
PROJECT Pepsi WCH CLIENT PepsiCo Related Services Brand Strategy Design Innovation Packaging Design PepsiCo, an official partner of the World Cup of Hockey 2016, retained Shikatani Lacroix to design limited edition cans to highlight this partnership. Share on twitter Share on linkedin BACKGROUND The 2016 World Cup of Hockey features eight teams competing for an
Pepsi World Cup of Hockey Read More »
Dressed in our best cocktail attire, Shikatani Lacroix walked down the blue carpet at Toronto’s TIFF Bell Lightbox Monday night to celebrate the annual PepsiCo Marketing Awards. The awards night celebrated the best PepsiCo marketing work of 2015 and we are honoured that our work was recognized. Three awards acknowledged Shikatani Lacroix’s design work: Innovation
Shikatani Lacroix Work Recognized at PepsiCo Marketing Awards Read More »
An increase in competition and new flavors meant Smartfood was due for a package design refresh.
