The latest issue of Retail Merchandiser featured a detailed profile of the recent overhaul of M&M Meat Shops. M&M CEO Andy O’Brien shared details about the ideas behind the new retail design as well as Shikatani Lacroix’s role in creating M&M Food Market.
M&M Food Market worked closely with Shikatani Lacroix Design, a Toronto-based strategic design and branding agency, to develop its new retail look. “They helped us come up with a design we knew would work with our concept based on our business vision and consumer research,” O’Brien says. “They came up with a winning design we knew would work for our business.
O’Brien calls the transformation process highly strategic. “The process was based on our vision of rebranding the business to bring it into the current day, which is driven by our five-year plan that clearly lays out our strategic needs,” he says. “The rebranding has improved our business not just from a consumer standpoint, but also economically for our franchise partners.”
The M&M Food Market rebranding is one of several projects O’Brien has worked on with Shikatani Lacroix. “They are a great agency that serves its clients well,” he adds. “They will also tell their clients not what they want to hear, but what they need to hear – which is the best thing to do, and is why I like working with them.”
Read the whole article in the March/April 2017 edition of Retail Merchandiser, pages 69 – 72.
