customer experience

building blocks with faces and a heart

Creating the Right Omni-Channel Experience Journey in a Metaverse World

Brand Strategy, Retail /

The customer journey is closer to becoming seamless with the convergence of brand focus on UX, omnichannel, and overall shopping experience. However, much will change as a new sales channel emerges with the advent of the metaverse and augmented reality. What seems like a novel platform gained momentum with the recent announcement that Apple’s creation […]

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How Disruption is Driving Business Model Reinvention in Healthcare

Brand Strategy, Customer Experience, Digital Experiences, Health and Pharmaceutical /

No industry or brand has been immune to the disruption of the past decade. From technological advances and start-ups to a global pandemic, change has become the only constant. The health and wellness industries are no exception – and as patient/consumer demand pushes the sector down a new path, brands must reassess their business models

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How Beauty Brands Can Personalize the Customer Experience

Digital Experiences /

Personalization in the beauty category is well known to be on the rise. Star brands like Atolla are topping industry innovation lists and everyone is racing to introduce quizzes and collect consumer data to deliver a more targeted offering. While personalization is most certainly a key driver of growth in the category, there are some

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5 Pitfalls Banks Must Avoid When Launching a Micro-Branch

Financial Services, Retail Design /

The need for banks to drive greater efficiencies and reduce the cost of delivering financial products and services has resulted in the introduction of various micro-branch formats around the globe. Our recent study, Physi-Digital: Humanizing Your Bank’s Digital Transformation, noted that most banks are putting great importance on their digital and physical customer experiences as

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Robot using an interactive screen

How Robot Greeters Are Changing the Service Sector

Customer Experience, Digital Experiences /

The Ins and Outs of Robot Greeters   How Can Robot Greeters Improve Your Customer Experience?   These electronic greeters are available 24/7, multilingual, responsive, always smiling and capable to handle an almost infinite amount of information. Their strength also lies in the fact that they can be “emotional” and “non-emotional.” Their “emotions” powered by

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Finger pointing towards a blue open banking digital graphic

What Does Smart Banking Look Like in 2021?

Brand Strategy, Business development, convid banking, Customer Experience, Digital Experiences, Financial Services, Retail /

After a tumultuous 2020, the banking industry is transforming itself from being the root of the issue in the last financial crisis (2008) to being part of the solution in this one. Not surprisingly though, different banks are at different stages of transformation. In this article, we look at some of the best practices from

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Cyber security hacker behind a screen

Digital Distrust: How Brands Can Navigate a World of Disruption

Digital Experiences /

Technology has been a salvation during the pandemic and has thrust us into the age of omni-channel once and for all. And yet, there is a looming threat to the digital brand experience: a growing sense of mistrust in technology and the cyber-verse. Fanned by the flames of fake news, online hate and political interference,

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Illustration of women talking at a bank

How Banks Can Appeal to Both Rational and Irrational Customers

Environmental Design, Financial Services /

We recently highlighted the relationship between behavioral finance, a banks’ brand strategy, and how prospect theory changes our perception of experience design. Now we will continue to explore the topic of brand strategy based on customers’ behavior patterns. Are Your Customers Rational or Irrational? Probably Both. Traditional business analysis assumes that consumers and other market

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Behavioural Theory Illustration

Using Behavioral Theory to Improve Bank Customer Experience

Brand Engagement, Brand Strategy /

Commercial banks operate in a buyer’s market. Since products and services of commercial banks are highly homogenous, banks find themselves trapped in a semi-perfect competition market, where they might be forced to play the price war, leading to dwindling profit margins. All banks hope to break free from this trap through differentiation and in offering

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Using mixed reality to play sports

How Mixed Reality Can Elevate Your Packaging Design

Brand Engagement, Digital Experiences /

It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating

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Showfields 2019 interesting store

Inspiring Retail Concepts from 2019

Customer Experience, Design Innovation, Retail Design /

In 2019, the retail landscape experienced a significant transformation, shifting from traditional stores to innovative concepts that embraced the idea of “retail PLUS.” These forward-thinking retail spaces redefined the shopping experience, emphasizing more than just the act of purchasing. Instead, they became places for experimentation, entertainment, learning, and play. One such trendsetter in this evolving

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Three Gen Z Girls in shopping cart

Gen Z’s Perspective on Retail Experience

Brand Strategy, Customer Experience, Digital Experiences, Environmental Design /

Since the breakthrough of technology, Millennials have changed the way retailers must accommodate shopping patterns. However, as “digital natives” Gen Z shoppers are creating an even bigger impact and challenge for retailers to provide the desired retail experience. Although Gen Z’s are typically thought of to be heavily reliant on technology, their shopping habits are

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Smart Banking Design

Five Strategies for Implementing a Smart Bank

Digital Experiences /

Smart Banking promised to herald in the convenience of digital technology and more personalized customer service. Today most would agree what was imagined as utopia has yet to materialize for banks pioneering this new branch format. Early attempts have demonstrated that consumers remain attached to in-branch human interaction and are skeptical of the merits of

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Customers in line at a bank

Service Design and the Banking Experience

Customer Experience, Design Innovation, Environmental Design /

Seamlessness is now an expectation in our service-oriented society. Customers have little patience for services that are inconvenient, frustrating, and inefficient. We don’t want to wait in line, have to repeat ourselves, or deal with mistakes. Many major companies are selling services instead of physical products and are differentiating themselves based on customer experience. Brands

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