Foodservice

Are You Putting Emotional Lightning on the Menu? -RestaurantSpaces 2025

Jean‑Pierre Lacroix, President of SLD, takes the stage at RestaurantSpaces to reveal insights from a new national study on emotional brand connection and Net Promoter Score (NPS). He argues that the future of foodservice will be shaped by experiences that resonate on a personal, emotional level. He explains how restaurants can move beyond efficiency and […]

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The Supermarket of the Future

Uncategorized /

What does the future of the supermarket look like? In our latest design exploration, we examine what the grocery sector can do to bring excitement back to the customer for a more engaging and holistic experience. The Supermarket of the Future will look at how grocers have been disrupted by COVID-19, e-commerce, and subscription-based services. It

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KD snack cups in 3 cheese, jalapeno, poutine, original, and spicy buffalo

Kraft Dinner

https://www.sld.com/wp-content/uploads/2022/06/KDSPLOTCH2.mp4 KD FOREVER Kraft Classic and innovation products to tease the tastebuds of Millennials and Gen Z. CLIENT Kraft Heinz Canada PROJECT Kraft Dinner Various PackageDesign Formats RELATED SERVICE Package design THINK KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its’ core audience. Still, testing

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Tim Hortons

https://www.sld.com/wp-content/uploads/2022/06/Tim_hortons_cs_banner.mp4 DOUBLE-DOUBLE THE EXPERIENCE Tim Horton’s wanted to revitalize their urban locations, improving the customer experience while fitting into a modernized urban landscape. CLIENT Tim Horton’s PROJECT Urban Store Format Design RELATED SERVICE Retail DesignEnvironmentalGraphic Design THINK Tim Horton’s is one of the most iconic coffee shops across Canada, idolized by millions as a premier

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What Facebook’s Threat Report Means for Brands

Brand Strategy /

As we hit the halfway point of 2021, one trend that we have been particularly interested in at SLD is the continued rise of fake news and misinformation. While our recent DeepReal research elevated the conversation around real versus fake, the publishing of Facebook’s State of Influence Operations 2017-2020 Threat Report has helped validate our own findings and further

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Discussing SLD’s DeepReal Study With Jean-Pierre Lacroix

Brand Engagement, Brand Strategy, COVID /

The rising concern about misinformation and fake news is a top concern of people around the world, whether we’re talking about Russian interference with foreign elections or an organic seal on a carton of milk. Skepticism is high and consumers expect it to become even harder to figure out what’s true in the future. Today,

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Mannequin wearing sunglasses

The Four Characteristics that Define Indie Brands

Brand Strategy, convid retail, Design Innovation, Food and Beverage, Packaging Design, Retail /

There are many lessons to be taken from COVID-19 and how consumers have changed their shopping habits. From online versus in-store to big box versus mom and pops, some shifts may have longer-term ramifications than others. One interesting (if not surprising) result of the current pandemic is that brand loyalty is often replaced in favor

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Yellow, Green, Blue, Purple, Red, Orange colours blending together on colour wheel

How to Ensure Your Digital Experience is Inclusive

Brand Engagement, Brand Strategy, Design Innovation, Design Psychology, Digital Experiences /

Digital experiences and communications, including websites, social media and digital content, play an essential role in influencing shopper decisions, but first it has to reach the right audience. Since the outbreak of the pandemic, online interactions have increased, as has competition for your consumer’s attention. Inclusive communication and marketing design is now more important than

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SLD team predictions for 2021

Looking Ahead to 2021 With the SLD Team

Brand Strategy, Customer Experience, Design Innovation, Digital Experiences, Environmental Design /

At the end of every year, it’s tradition to reflect on the things we’ve loved, hated, and what we’re looking forward to for the coming year. 2020 was obviously pretty unusual, and although 2021 promises to be an improvement, it will also certainly be a year to remember. In this episode, some designers and thinkers

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Martin Waxman podcast headshot

The Ever-Evolving World of Digital Marketing

Brand Strategy, convid retail, Customer Experience, Digital Experiences /

TikTok and Snapchat, Google’s antitrust lawsuit, AOC versus Zuckerberg, it seems like every day there’s a new factor that could change digital marketing, making it a moving target for brand marketers. With so much to stay up to date on, it can be hard to know where to focus your efforts. Luckily, our guest today

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bbtease-interior-design-with-main-counter-and-side-graphics

bbtease

https://www.sld.com/wp-content/uploads/2020/12/BBTEASE_CS.mp4 THE ART OF TEA bbtease believes in using only the best quality ingredients and crafting tea beverages with care and artistry – their new visual identity and space reflects this passion. CLIENT Bubbletease PROJECT bbtease New Brand & Store Design RELATED SERVICE Retail Design Innovation Brand Strategy Digital Experiences Digital Signage Service Design THINK

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