Shikatani Lacroix has been awarded two 2017 Global Leadership Awards for packaging design by PAC, Packaging Consortium, for our work with McCain Marche and Smartfood. At last night’s gala awards, part of the Package Design Matters conference in Bonita Springs, FL., Richard Dirstein, Shikatani Lacroix Principal and VP of Design and Innovation, was on hand […]
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Shikatani Lacroix was awarded three prestigious GOOD DESIGN™ awards by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The award honors innovative industrial, product and graphic designs from across the globe. Shikatani Lacroix has been recognized for its inventive Smartfood and Doritos 3D Evolution
Shikatani Lacroix Wins Three GOOD DESIGN™ Awards Read More »
Branding and design agency Shikatani Lacroix Design wins 2016 GDUSA American Package Design Award for its work with Alex Coulombe Ltée/PepsiCo Beverages’ Montellier. The American Package Design Award honors outstanding new work of all kinds: print, packaging, POP, internet, interactive and motion graphics. “Thank you to the GDUSA for this recognition. We’d like to thank
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Branding and design agency Shikatani Lacroix won a Silver Retail Store Design award at the ICSC Canadian Shopping Centre Awards for its work with M&M Food Market. The ICSC Canadian Shopping Centre Awards Program honors the industry’s brightest and best, acknowledging outstanding achievements in the marketing, design and development of retail properties and retail store designs. “Thank you
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PepsiCo, an Official Partner of the World Cup of Hockey (WCH) 2016, has partnered with Toronto design firm Shikatani Lacroix to design limited edition WCH Pepsi cans. Shikatani Lacroix worked closely with Pepsi to develop unique and breakaway packaging designs that demonstrate the prestige of the WCH and celebrate the game of hockey with Canadian
Pepsi Scores with World Cup of Hockey Jersey Cans Read More »
PROJECT Pepsi WCH CLIENT PepsiCo Related Services Brand Strategy Design Innovation Packaging Design PepsiCo, an official partner of the World Cup of Hockey 2016, retained Shikatani Lacroix to design limited edition cans to highlight this partnership. Share on twitter Share on linkedin BACKGROUND The 2016 World Cup of Hockey features eight teams competing for an
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RETAIL Adding passion to the retail experience. Retailers are continually pushing the envelope, raising the bar to redefine the shopping experience with innovative, immersive store concepts. To succeed in this competitive environment in the future, retailers must re-explore basic customer desires and translate needs into a genuine passion for their brands. They must create dynamic,
FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with their
CORPORATE Sparking emotional lightning for corporations We believe sparking an emotional connection—a very real, intimate, and powerful bond—is essential to achieving retail success in the future. This philosophy applies as much to corporations as it does to any brand. While many retailers fixate on achieving short-term goals, our prime objective for every corporation is to
CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved
FINANCIAL SERVICES Investing today in profitable brand futures for financial institutions. Financial institutions face branding and design challenges just like any other brand. In fact, because their business is their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. DOWNLOAD https://www.sld.com/wp-content/uploads/2016/07/Financial-Sizzle_v5.mp4 Related Work Related Insights Related
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Dressed in our best cocktail attire, Shikatani Lacroix walked down the blue carpet at Toronto’s TIFF Bell Lightbox Monday night to celebrate the annual PepsiCo Marketing Awards. The awards night celebrated the best PepsiCo marketing work of 2015 and we are honoured that our work was recognized. Three awards acknowledged Shikatani Lacroix’s design work: Innovation
Shikatani Lacroix Work Recognized at PepsiCo Marketing Awards Read More »
Specialty frozen food retailer M&M Meat Shops, now M&M Food Market, has partnered with Toronto design firm Shikatani Lacroix to embark on the most transformative redesign in the brand’s 35-year history. To support the reinvention of the M&M brand, Shikatani Lacroix designed a new store concept and in-store experience, developed a new logo, redesigned the
Shikatani Lacroix Redesigns M&M Meat Shops Read More »
Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual
AR/VR Tech in Packaging: Here to stay or gone tomorrow? Read More »
An increase in competition and new flavors meant Smartfood was due for a package design refresh.
Shikatani Lacroix has won a Gold PAC award in the Brand Revitalization – Food and Beverage category for its redesign of Montellier sparkling water. Presented last night at the Package Design Matters conference in Bonita Springs, FL., the PAC Global Leadership Awards program recognizes excellence in the design, branding, technical and sustainable aspects of packaging.
Shikatani Lacroix Wins PAC Packaging Design Awards Read More »
We recently conducted a major study to determine how millennials engage with retail brands and the role that immersive technology can play in influencing purchase design. Like most organizations, we wanted to learn what drives them to a greater affinity with brands since the Millennial segment is now larger than the Baby Boomers generation with
Five Tips for Making Millennial Friendly Packaging Read More »
Shikatani Lacroix is proud to announce that Joyce Dang of York/Sheridan Design is the winner of Shikatani Lacroix’s sponsored award for Packaging Design; within RGD Ontario’s student awards category. SLD President Jean-Pierre Lacroix was one of 50 award-winning creative professionals, stemming from an array of expertise, selected to judge the finalists and support RGD in
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Last fall, the world’s largest advertiser, Procter & Gamble, announced it was shifting its focus to sampling. Seen as a “point of market entry,” sampling will now account for a larger piece of P&G’s $13 billion marketing budget. Sampling has long had its place in a marketer’s advertising arsenal, but the popularity of social media
Sampling 3.0: Digitally Disrupting the Consideration Set Read More »
Moosehead Summer Series played off iconic Canadian themes in a modern way.
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