Retail
/wp-content/uploads/2026/02/Retail-Update.mp4 RETAIL Transforming retail through the power of emotional connection Related Work Related Insights Latest Awards
Design Innovation
Telco
/wp-content/uploads/2016/07/Telco.mp4 Telco Transforming retail through the power of emotional connection Join the conversation on what’s next in Telco: Listen to Next Signal Related Work Related Insights Related News Related Speaking Engagements Related Awards
Foodservice
/wp-content/uploads/2026/02/Food-Service-Update.mp4 FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with
Corporate
/wp-content/uploads/2026/02/Corporate-Update.mp4 CORPORATE Brand design with instant, lasting emotional impact. Related Work Related Insights Lastest Awards
CPG
/wp-content/uploads/2026/02/CPG-Update.mp4 CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be
Financial Services
/wp-content/uploads/2026/02/Financial-Services-Update.mp4 FINANCIAL SERVICES Designing profitable financial brands through the transformative power of the Blink Factor. Related Work Related Insights Latest Awards
Financial Services Read More »
Neuromarketing – A foolproof approach to determining what customers want?
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers
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Shikatani Lacroix Wins Two ICX Elevate Awards
Branding and design agency Shikatani Lacroix won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience. “We want to thank the ICX Association for this marvelous
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Sourcing innovation in all the right places
Owning a leadership position in consumers’ minds is getting harder each year as more and more new products are being introduced in the marketplace. The old control label business model of imitating the national brand once a new product launch succeeds is playing it too safe for retailers to drive long-term sustainable growth or, more
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Adidas Golf tees off with Digital
Adidas Golf has gone back to basics with an in-store execution that’s led to a spike in sales for the higher-priced footwear in its product line. An interactive digital retail display, created by Toronto design firm Shikatani Lacroix, allows users to get information they’d need on a particular shoe just from picking it up, without
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Immersive Experiences – Retailing in the 5th Dimension
Many retail trends are making headlines and creating significant boardroom chatter: omni-channel, big data, digital marketing, mobile commerce. They are all shaping how we define retail today. These opportunities have one goal in common — creating immersive experiences, experiences that redefine how customers interact with brands. Immersive experiences are gaining attention and interest of marketers
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Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design
Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flagship retail store has received the 2015 ICX Excellence Award. Presented at the ICX Association’s ICX Summit on June 29, 2015, this award honoured the best self-service, digital signage and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative
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Everything Retailers Need to Know About Writing a Design Brief
Fundamental Elements to Design Briefs The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
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Cineplex VIP Cinemas: A Finalist for 2015 Excellence in Retailing Award
Cineplex has been selected as a finalist for the Retail Council of Canada‘s 2015 Excellence in Retailing Award, competing in the In-store Experience and Design category. The award recognizes design layouts that demonstrate innovative, original and visually enticing in-store experiences, recognizing the best of the best in the retail industry. Through the VIP Cinemas project,
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We have Completed the Retrofit of Varsity Cineplex Cinemas
In an effort to revitalize Cineplex Cinemas Varsity, Cineplex Entertainment engaged Shikatani Lacroix to help update and enhance one of Toronto’s most beloved theatres. Cineplex Cinemas Varsity is a favourite destination for Toronto’s movie aficionados and is a core destination for showcasing award winning new films during TIFF. Shikatani Lacroix enhanced the customer experience from
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Cineplex Opens First Standalone VIP Theatre Design in Toronto
Cineplex’s first all-VIP cinema opened at Shops at Don Mills, the upscale shopping centre on Don Mills Rd. near Lawrence Ave. Shikatani Lacroix joined Cineplex Entertainment at the opening ceremony yesterday, August 13, celebrating the creativity and innovation that drives Cineplex Entertainment towards unique customer experiences. “We are extremely happy and excited about Cineplex’s drive
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Bringing Canadian Coffee Retailing to the Sunshine State
Shikatani Lacroix has been working with the coffee company Second Cup on its international expansion since 2007; rolling out retail designs across the Middle East, Eastern Europe, Northern Africa and the United States. Color plays a defining role in the design of Second Cup’s international cafes. Reds and browns are the prominent color palette for
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The Business of Graphic Design
Jean-Pierre Lacroix was a contributing author for RGD’s The Business of Graphic Design, “the first and only comprehensive Canadian guide to maintaining a graphic design business.” The handbook covers professional business management as it applies to graphic design and the maintenance of a graphic design business. It provides an understanding of: The education of a graphic designer How
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