Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking, […]
Designing Innovation: The Next Frontier Read More »
We are seeing a major shift in the foodservice industry, moving away from conventional menu boards to new, brighter, digital versions. Much has been written about the benefits of menu boards, such as the ease of changing items and price, the ability to grab customers’ attention through motion, and reduced perceived wait times. We foresee
Moving Beyond Digital Menu Boards to Immersive Experiences Read More »
For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number
Five Things to Consider During a Financial Institution Transformation Read More »
If Smart Banking was the answer to how to leverage technology to deliver a seamless customer banking experience, the next question financial institutions are faced with is “why”? It’s not just because we can, and because everybody and their dog has a mobile phone. It’s because the world is changing, and banks need to adapt
The Move Towards Immersive Banking Read More »
There has been a massive evolution in digital technology over the last two decades that has resulted in a major shift in customer expectations. Doug Bannister, CEO and CTO of leading software solutions company Omnivex, is an industry pioneer who has spent the last 25 years at the forefront of this digital transformation. In this
Digital Outlook 2017 – The Transformation of Business and Communications Read More »
Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to
The Integration of Neuroscience with Augmented and Virtual Reality Read More »
PROJECT Pepsi WCH CLIENT PepsiCo Related Services Brand Strategy Design Innovation Packaging Design PepsiCo, an official partner of the World Cup of Hockey 2016, retained Shikatani Lacroix to design limited edition cans to highlight this partnership. Share on twitter Share on linkedin BACKGROUND The 2016 World Cup of Hockey features eight teams competing for an
Pepsi World Cup of Hockey Read More »
PROJECT CZ Bank CLIENT CZ Bank Shikatani Lacroix partnered with MetaThink to leverage its new positioning and identity design for China Zheshang Bank by designing new flagship and community branch formats. Related Services Brand Delivery Design Innovation Digital Experiences Environmental Design Share on twitter Share on linkedin BACKGROUND Headquartered in Hangzhou, China, China Zheshang Bank
RETAIL Adding passion to the retail experience. Retailers are continually pushing the envelope, raising the bar to redefine the shopping experience with innovative, immersive store concepts. To succeed in this competitive environment in the future, retailers must re-explore basic customer desires and translate needs into a genuine passion for their brands. They must create dynamic,
FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with their
CORPORATE Sparking emotional lightning for corporations We believe sparking an emotional connection—a very real, intimate, and powerful bond—is essential to achieving retail success in the future. This philosophy applies as much to corporations as it does to any brand. While many retailers fixate on achieving short-term goals, our prime objective for every corporation is to
CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved
FINANCIAL SERVICES Investing today in profitable brand futures for financial institutions. Financial institutions face branding and design challenges just like any other brand. In fact, because their business is their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. DOWNLOAD Related Work Related Insights Related News
Financial Services Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers
Neuromarketing – A foolproof approach to determining what customers want? Read More »
Branding and design agency Shikatani Lacroix won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience. “We want to thank the ICX Association for this marvelous
Shikatani Lacroix Wins Two ICX Elevate Awards Read More »
We asked two of Canada’s top retail columnists — Hollie Shaw of the National Post and Marina Strauss of The Globe and Mail — what they thought were the biggest retail stories of 2015 and what those stories might tell us about the future of retail in Canada and North America. Here’s what they said: What were
A Year in Review – Recapping the top retail stories of 2015 Read More »
Owning a leadership position in consumers’ minds is getting harder each year as more and more new products are being introduced in the marketplace. The old control label business model of imitating the national brand once a new product launch succeeds is playing it too safe for retailers to drive long-term sustainable growth or, more
Sourcing innovation in all the right places Read More »
Adidas Golf has gone back to basics with an in-store execution that’s led to a spike in sales for the higher-priced footwear in its product line. An interactive digital retail display, created by Toronto design firm Shikatani Lacroix, allows users to get information they’d need on a particular shoe just from picking it up, without
Adidas Golf tees off with Digital Read More »
Many retail trends are making headlines and creating significant boardroom chatter: omni-channel, big data, digital marketing, mobile commerce. They are all shaping how we define retail today. These opportunities have one goal in common — creating immersive experiences, experiences that redefine how customers interact with brands. Immersive experiences are gaining attention and interest of marketers
Immersive Experiences – Retailing in the 5th Dimension Read More »
Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flagship retail store has received the 2015 ICX Excellence Award. Presented at the ICX Association’s ICX Summit on June 29, 2015, this award honoured the best self-service, digital signage and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative
Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design Read More »
