Brand Strategy

Networld Media Group Customer Experience 4.0

SLD and Networld Media Group Partner for E-Learning Series

Networld Media Group, a B2B publishing enterprise, has announced a partnership with Shikatani Lacroix Design (SLD), a brand design firm that delivers transformational change for their clients, to offer an exclusive master series on how to transform the bank customer experience. Titled Customer Experience 4.0 Master Series, the e-learning program will feature nine video courses […]

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Cyber security hacker behind a screen

Digital Distrust: How Brands Can Navigate a World of Disruption

Digital Experiences /

Technology has been a salvation during the pandemic and has thrust us into the age of omni-channel once and for all. And yet, there is a looming threat to the digital brand experience: a growing sense of mistrust in technology and the cyber-verse. Fanned by the flames of fake news, online hate and political interference,

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playdium live wild graffiti graphic

Playdium

https://www.sld.com/wp-content/uploads/2020/10/PlaydiumOPTion2.mp4 #LIVEWILD Cineplex Entertainment is rolling out the new Playdium design across Canada to offer exciting, afforable fun for the whole family.   CLIENT Cineplex PROJECT Playdium Experience Design RELATED SERVICE Brand Strategy Retail Design Environmental Graphic Design Service Design THINK Our research revealed that Gen Z and Alpha are united in one key factor:

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Mobile app illustration

The Shift to Digital Ecosystems

convid banking, Digital Experiences /

The COVID-19 pandemic has accelerated digital transformation initiatives by financial institutions and retailers, bringing the need for a robust digital ecosystem to the forefront. In a study we recently conducted with over 500 banking and retail executives, we have seen that though many realize a digital transformation is essential, there is still some confusion as

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Behavioural Theory Illustration

Using Behavioral Theory to Improve Bank Customer Experience

Brand Engagement, Brand Strategy /

Commercial banks operate in a buyer’s market. Since products and services of commercial banks are highly homogenous, banks find themselves trapped in a semi-perfect competition market, where they might be forced to play the price war, leading to dwindling profit margins. All banks hope to break free from this trap through differentiation and in offering

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David Fagleman Podcast Headshot

Will COVID-19 Be The Demise of Cash?

Brand Strategy, convid banking, Customer Experience, Digital Experiences, Financial Services, Retail /

Today, we’re talking about cash. Is it going to go away completely? Is it unhygienic? Should retailers still allow cash payments, or is it okay to push consumers towards cards and digital-only? Today, our President Jean-Pierre Lacroix is talking to David Fagleman, Director at Enryo, a consultancy firm in the UK that helps support financial services in

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Online Personalization Strategies for Fashion Retailers

Brand Strategy, convid retail, Customer Experience, Digital Experiences /

To most, shopping means paying a visit to your favorite store or mall to give yourself a feel-good experience that results in instant gratification. You leave the store feeling satisfied and well taken care of. Often, retail associates are there to offer assistance every step of the way, and, most importantly, give a sense of

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Mobile phone being checked by someone outside in a city

Super Apps and the Future of Banking

Brand Strategy, Digital Experiences /

Over recent years, most financial institutions have embraced mobile apps as a way to provide better service and convenience for their customers. In 2019, over 75 percent of Americans said that they used their mobile device to check their bank account, and as COVID-19 has forced branches to temporarily close, the number is even higher for 2020.  However, simply

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Illustration of two faces looking away from each other

The Two Customer Personas of COVID-19

Brand Engagement, Brand Strategy, convid retail /

COVID-19 has significantly impacted almost all major industries, including foodservice, banking, retail and CPG by slowing down some aspects of day to day operations while accelerating others; for example technology adoption. These disruptions have also affected consumer perceptions about the future and therefore are changing their shopping preferences. Our recent studies clearly identified that consumers are

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Cox Communication TV area

Cox Communications

https://www.sld.com/wp-content/uploads/2020/07/CoxNoLogoF.mp4 MAKE YOURSELF AT HOME Cox Communications wanted to welcome customers into a comfortable store experience that put interaction and learning first, in a fluid, relaxed environment. CLIENT Cox Communications PROJECT Store Re-Design 2.0 RELATED SERVICE Brand Strategy Retail Design THINK In 2010 SLD worked with Cox Communications to create a retail store experience. We

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Paul Abrams Headshot

Change Management and Creating a Unified Brand

Brand Strategy, Business development /

The perks of operating your own independent business are often outweighed by the enormous burdens that come along with it. You become a de facto marketer, administrator, HR specialist. You work incredibly long hours and no matter what category you’re in, you’re facing increasing competition, both for clients and talent from larger organizations. For the Canadian

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illustration of people shopping in a retail store during covid 19

COVID-19: Retail’s New Reality

Brand Strategy, convid retail, Customer Experience, Design Innovation, Digital Experiences, Environmental Design, Retail /

The retail industry is one that has been significantly impacted by technology with the growth of online-only retail platforms, the rising cost of labor and the growth of alternative payment platforms such as mobile wallets. Ironically, in spite of this disruption, our retail consumer study conducted in May clearly identifies that retail stores remain a

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