Telecommunications

5 Great Examples Of Telecom Retail Design From Around The World

Retail Design, Telecommunications / Matthew Wilson

The world of telecommunications has evolved at a rapid pace, especially within the last decade. With the recent introduction of 5G networks, telecom retailers have redesigned their stores to become experience centers with various IoT products, rather than only selling mobile phones. Brands like Verizon have been at the forefront of change, using evolving technologies […]

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Flow

Matthew Wilson

https://www.sld.com/wp-content/uploads/2023/10/SLD_CaseStudy_FLOW_Header_720.mp4 TRANSFORMation THAT FLOWS Uniting a cable and a wireless brand into a transformational experience store featuring an adaptive digital content system. CLIENT CWC PROJECT Flow Caribbean Retail Store Design RELATED SERVICE Retail DesignDigital Experiences THINK With the amalgamation of two brands into one, Flow was redesigned with an adaptive digital content system for a

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Tbooth

Michelle Kwok

Think Pink Playing with color to set the tone CLIENT Glentel PROJECT TBooth wireless RELATED SERVICE Environmental design Retail design THINK As a major provider of mobile services, TBooth wireless strived to stand out as a fun and friendly mobile retailer that was welcoming to all. Glentel, the parent company, wanted to differentiate two of

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Best Brand Stories of 2021

Brand Engagement, Brand Strategy, COVID / Sebastian Maynard

At the end of the year, we like to regroup and look back at the big brand stories that caught our attention throughout the year. And this year was a particularly strange one. The pandemic experience has become regionalized and our appetite for doom scrolling has kind of disappeared. Political intrigues have been flying under

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The Best Brand Pivots of COVID-19

Brand Engagement, COVID, Customer Experience / Sebastian Maynard

As we look back on 2021, it would be nice to be able to view COVID-19 in the rearview mirror with a sigh of relief. But to quote Michael Corleone, “just when I thought I was out, they pull me back in!” This must be the way a lot of brands are feeling right now,

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What Facebook’s Threat Report Means for Brands

Brand Strategy / Sebastian Maynard

As we hit the halfway point of 2021, one trend that we have been particularly interested in at SLD is the continued rise of fake news and misinformation. While our recent DeepReal research elevated the conversation around real versus fake, the publishing of Facebook’s State of Influence Operations 2017-2020 Threat Report has helped validate our own findings and further

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Discussing SLD’s DeepReal Study With Jean-Pierre Lacroix

Brand Engagement, Brand Strategy, COVID / David Magnus

The rising concern about misinformation and fake news is a top concern of people around the world, whether we’re talking about Russian interference with foreign elections or an organic seal on a carton of milk. Skepticism is high and consumers expect it to become even harder to figure out what’s true in the future. Today,

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DeepReal Part 1: Gaining Trust in a Post-Truth World

Digital Experiences / Sebastian Maynard

The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part

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Progresif Opens New SLD Designed Flagship Store

David Magnus

Southeast Asian telecommunications company Progresif recently celebrated the opening of their new flagship, Progresif Experience Store, at the Times Square Shopping Centre in Berakas, Brunei. Designed by SLD in collaboration with Maplewave, the new store reflects Progresif’s brand personality while also elevating the overall customer experience through a digitally enabled sales and service model. As

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Using Strategic Foresight to Understand the Future of Large Gatherings

Leave a Comment / Brand Strategy, Customer Experience / David Magnus

Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through. In other cases, a lack of preparedness had meant closures and bankruptcies. At SLD, we have decided to take a longer view of how current trends and events have altered

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How to Future Proof Your Organization Book Cover

SLD’s Guide To Future-Proofing Your Organization

Sebastian Maynard

What is around the next corner? Another pandemic? A trade war? Fully autonomous vehicles? While the possibilities may seem overwhelming, the brands that properly prepare for the unknowns of the future will be better equipped to withstand any unexpected occurrences. All one has to do is look at the numerous bankruptcies and closures due to COVID-19

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Tips for Running a Successful Brainstorm Session

Brand Strategy, Business development / Sebastian Maynard

Brainstorming is a practice that most businesses need to employ from time to time, but it’s not as simple as just getting a bunch of people together with a whiteboard and some sticky notes. It’s a real skill. It requires a lot of preparation, guidance, structure and a plan. You need to be able to

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Cox Communications

Matthew Wilson

MAKE YOURSELF AT HOME Cox Communications wanted to welcome customers into a comfortable store experience that put interaction and learning first, in a fluid, relaxed environment. CLIENT Cox Communications PROJECT Store Re-Design 2.0 RELATED SERVICE Brand Strategy Retail Design THINK In 2010 SLD worked with Cox Communications to create a retail store experience. We made

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Maplewave

Matthew Wilson

Amplifying Brand Culture Maplewave needed an unparraelled image and online presence to drive organic growth. CLIENT Maplewave PROJECT Brand & Website Design RELATED SERVICE Visual Identity Design Corporate Communication Web Design THINK Founded in 1988, Maplewave built their success supporting telecommunications brands with software and retail optimization systems through word-of-mouth and relationship building. Wanting to

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How Retailers Can Help Reduce Consumer Anxiety

Brand Engagement, convid retail, Customer Experience / Sebastian Maynard

While COVID-19 has been the primary concern for brands around the world over the past few months, the recent killing of George Floyd and subsequent protests in both America and abroad have changed the focus for many brands. Over the weekend it became common to see companies voice their support for racial equality and the

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Communicating With Customers During COVID-19

Communications, convid retail / Sebastian Maynard

As retail brands are forced to close their doors in an attempt to slow the spread of COVID-19, many are understandably concerned about the impact this is going to have on their business. In times like this, it’s still important, or maybe more important than ever, to keep the lines of communication open with customers.

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Check Off Every Step of Your Brand Transformation

Leave a Comment / Brand Strategy / Sebastian Maynard

If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to

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5 Ways To Ensure Your Employees Embrace Change

Brand Strategy / Sebastian Maynard

The majority of companies today are going through varying degrees of transformation to remain competitive. The changes range from improving efficiencies through new technologies and processes to rethinking supply chain in order to gain greater value. Irrespective of the degree or area of change, the biggest challenge in ensuring organizational change is executed quickly is

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Three Keys to a Strategic Foresight Initiative

Brand Strategy, Business development / Sebastian Maynard

By now, most organizations have completed their annual planning process, and the board is giving its final blessing. As companies prepare their plans, there is much concern about what next year will bring, from a possible recession and increased trade wars to the rise of environmental and socially driven issues. To add to the planning

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Does Your Brand Have A Lasting Legacy?

Brand Strategy / Sebastian Maynard

The companies that truly succeed are those that get off the “follow the leader tread mill” and focus on what truly is relevant to their customers. It’s not about omni-channel or what you think you know. It’s about the insights your customers are not telling you. Those deep emotional needs that current companies are not

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Telecommunications

5 Great Examples Of Telecom Retail Design From Around The World

Flow

Tbooth

Best Brand Stories of 2021

The Best Brand Pivots of COVID-19

Discussing SLD’s DeepReal Study With Jean-Pierre Lacroix

Progresif Opens New SLD Designed Flagship Store

Using Strategic Foresight to Understand the Future of Large Gatherings

SLD’s Guide To Future-Proofing Your Organization

Tips for Running a Successful Brainstorm Session

Cox Communications

How Retailers Can Help Reduce Consumer Anxiety

Communicating With Customers During COVID-19

Check Off Every Step of Your Brand Transformation

5 Ways To Ensure Your Employees Embrace Change

Three Keys to a Strategic Foresight Initiative

Does Your Brand Have A Lasting Legacy?

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