PepsiCo, an Official Partner of the World Cup of Hockey (WCH) 2016, has partnered with Toronto design firm Shikatani Lacroix to design limited edition WCH Pepsi cans. Shikatani Lacroix worked closely with Pepsi to develop unique and breakaway packaging designs that demonstrate the prestige of the WCH and celebrate the game of hockey with Canadian […]
Pepsi Scores with World Cup of Hockey Jersey Cans Read More »
Dressed in our best cocktail attire, Shikatani Lacroix walked down the blue carpet at Toronto’s TIFF Bell Lightbox Monday night to celebrate the annual PepsiCo Marketing Awards. The awards night celebrated the best PepsiCo marketing work of 2015 and we are honoured that our work was recognized. Three awards acknowledged Shikatani Lacroix’s design work: Innovation
Shikatani Lacroix Work Recognized at PepsiCo Marketing Awards Read More »
Shikatani Lacroix has won a Gold PAC award in the Brand Revitalization – Food and Beverage category for its redesign of Montellier sparkling water. Presented last night at the Package Design Matters conference in Bonita Springs, FL., the PAC Global Leadership Awards program recognizes excellence in the design, branding, technical and sustainable aspects of packaging.
Shikatani Lacroix Wins PAC Packaging Design Awards Read More »
We recently conducted a major study to determine how millennials engage with retail brands and the role that immersive technology can play in influencing purchase design. Like most organizations, we wanted to learn what drives them to a greater affinity with brands since the Millennial segment is now larger than the Baby Boomers generation with
Five Tips for Making Millennial Friendly Packaging Read More »
Tim Hortons’ coffee-and-doughnut assault on the world is starting to take shape. Its new parent, Restaurant Brands International Inc. (RBI), vowed on Tuesday to step up the pace of expanding Tim Hortons Inc. around the world, with announcements of new international franchise partners expected in the coming quarters. This month, the parent closed a deal with a U.S. partner
Tim Hortons Owner Vows to Speed Pace of Global Expansion Read More »
Making the Right Packaging Connection Join us at Packaging That Sells 2015 and sign up for our presentation with Moosehead on “Making the Right Packaging Connection.” Jean-Pierre Lacroix and Ray Gracewood, Senior Director of Marketing and Sales at Moosehead Breweries Ltd. will discuss the design process for Moosehead Breweries’ projects. About the presentation: Two things
(Video) Packaging That Sells 2015 Read More »
Retailers and marketers face a new set of retail opportunities thinly veiled as challenges. Looking at the glass half empty perspective – the challenges – today’s grocery shopper faces a complex and confusing retail environment with more than 60,000 supermarket products, and these numbers continue to grow along with the range of retail channels available. To amplify the
Retail Opportunities: Designing Impulse Purchases Read More »
In an effort to revitalize Cineplex Cinemas Varsity, Cineplex Entertainment engaged Shikatani Lacroix to help update and enhance one of Toronto’s most beloved theatres. Cineplex Cinemas Varsity is a favourite destination for Toronto’s movie aficionados and is a core destination for showcasing award winning new films during TIFF. Shikatani Lacroix enhanced the customer experience from
We have Completed the Retrofit of Varsity Cineplex Cinemas Read More »
New Twistos Baked Snack Bites are adding a much-needed twist to the daily snack routine of consumers across the nation. Available in Bruschetta, Parmesan and Garlic, and Asiago flavors, Twistos Baked Snack Bites are a light-textured and crispy baked snack that can be enjoyed on their own or served as a complement to soups or
New Twistos Baked Snack Bites Twist Up Snack Time With Vibrant Flavor Combinations Read More »
Shikatani Lacroix has been working with the coffee company Second Cup on its international expansion since 2007; rolling out retail designs across the Middle East, Eastern Europe, Northern Africa and the United States. Color plays a defining role in the design of Second Cup’s international cafes. Reds and browns are the prominent color palette for
Bringing Canadian Coffee Retailing to the Sunshine State Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
Consumer Packaged Goods companies of all sizes should employ a packaging design brief for all package design initiatives. A design brief is a useful document that gives an outline of the design request from the customer to an agency. In this blog, we outline and explain what contents need to be included along with a
How To Write A Packaging Design Brief (With Free Template) Read More »
