In the presence of the most prestigious awards in hockey, Shikatani Lacroix was honoured to attend PepsiCo’s annual Marketing Awards on Thursday, March 29 at the Hockey Hall of Fame. The event was an opportunity to celebrate the best PepsiCo marketing work from 2017, and we are proud to have been recognized with the Best Innovation […]
SLD Wins PepsiCo Marketing Award for Best Innovation Read More »
If beauty is in the eye of the beholder, it makes sense that ugliness should be as well. However, some brands are almost universally regarded as unappealing when compared to competitors. Many of those ugly packages, websites, and environments develop cult followings from loyal customers, much to the frustration of brand managers who pour their
For the past 55 years, Graphic Design USA’s American Package Design Awards have celebrated the best in graphics and packaging. Shikatani Lacroix is proud to have been recognized at the 2018 awards for Quaker Steel Cut & Super Grains’ packaging design. SLD has been working on the Quaker brand for over 15 years, but faced
Shikatani Lacroix Recognized at 2018 American Package Design Awards Read More »
The c-store is built around the “C”, and for modern, hectic lives, convenience is crucial. As brands aim to grab more market share, many are considering how else they can simplify the lives of their customers, and private label foodservice programs seem like a natural fit. Convenience is a critical factor in our lives, but
The Five Rules for a Successful C-store Foodservice Private Label Program Read More »
Many retailers offer ready-made coffee: grocery stores, gas stations, book stores, and more. We recently worked with a leading convenience retailer to improve their coffee experience by appealing to a wider spectrum of customers. Specifically, their goal was to mitigate the hygiene concerns some customers had around using glass decanters in a convenience store retail
How to Improve Convenience Retailer Coffee Station for Enhanced Growth Read More »
A trend in package design that has managed to persist and become more of a direction than a fad is the use of vintage or retro cues to denote a more artisanal and higher-quality product. Even your average grocery store stocks crackers, chips, and ice cream packaged with a clear look back in time through
Is a Retro Package Design Right for Your Product? Read More »
Shikatani Lacroix was awarded another prestigious GOOD DESIGN™ award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. We are honored to be recognized for its excellence in the design process. River Road Bakehouse was introduced to Canadian consumers in February 2017. It embodies product excellence and endurance.
Shikatani Lacroix Wins Another GOOD DESIGN Award Read More »
The convenience of Amazon Go – a completely automated shopping experience, free of cashiers, queues, and check-out counters – hasn’t quite materialized as quickly as promised. When the retail giant first announced its ambitious concept, it promised to bring the idea to the public by early 2017, but so far the project seems to be floundering. While
How Retailers Will Compete with Amazon Go Read More »
Shikatani Lacroix helped ACE Bakery introduce its River Road Bakehouse brand to consumers with an eye-catching new logo and vibrant package designs that stand out in the growing mid-tier artisan bread category. “We’re so excited about the look that Shikatani Lacroix has created for River Road Bakehouse’s logo and packaging,” said John F. Kennedy, VP
Shikatani Lacroix Helps ACE Bakery Break into the Mid-Tier Artisan Market Read More »
Shikatani Lacroix’s design and implementation of Calgary Co-op is being inducted into Retail Design Institute’s “Class of 2016” at the 46th Annual Awards Gala and Fundraiser today in New York City. Calgary Co-op, a strong performer in Calgary’s supermarket sector, embarked on a redesign of its stores to address increased competition from new and existing
Retail Design Institute Celebrates Calgary Co-op’s Design Excellence Read More »
PepsiCo Foods conducted research with the use of eye-tracking to establish what was appetizing to consumers. Only one in four consumers agreed that Tostitos packaging was attractive. Surprisingly, the look and feel of the Tostitos packaging had not been updated for almost 10 years, until now! Shikatani Lacroix Design has refreshed the Tostitos packaging design
Shikatani Lacroix Refreshes Tostitos Packaging with Fun Shapes and Colors Read More »
The latest issue of Retail Merchandiser featured a detailed profile of the recent overhaul of M&M Meat Shops. M&M CEO Andy O’Brien shared details about the ideas behind the new retail design as well as Shikatani Lacroix’s role in creating M&M Food Market. M&M Food Market worked closely with Shikatani Lacroix Design, a Toronto-based strategic
M&M Food Market: More than Meats Read More »
Boston Pizza is unveiling a new restaurant bar concept, designed by Shikatani Lacroix, on March 31 that highlights Boston Pizza’s unique family dining and sports bar experiences under one roof. The newly renovated space is located in Toronto’s downtown core at the corner of Front and John Streets. “With this new design concept, Boston Pizza
Boston Pizza Reveals New Urban Concept Read More »
Shikatani Lacroix designed a sponsored wall in Rogers Place in Edmonton, Alberta, to celebrate Pepsi Canada’s sponsorship of the Edmonton Oilers. Engaging hockey fans with the excitement of Pepsi’s brand, this massive corner of the arena is impactful, enticing, and eye-catching. It uses dynamic phrases and images rooted in the Edmonton Oilers community and focuses
Shikatani Lacroix Celebrates the Edmonton Oilers with Pepsi Read More »
Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can
Get Investors Excited About Your Corporate Rebranding Read More »
What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and
Centre for Digital Experience Read More »
Shikatani Lacroix has been awarded two 2017 Global Leadership Awards for packaging design by PAC, Packaging Consortium, for our work with McCain Marche and Smartfood. At last night’s gala awards, part of the Package Design Matters conference in Bonita Springs, FL., Richard Dirstein, Shikatani Lacroix Principal and VP of Design and Innovation, was on hand
Shikatani Lacroix Wins Two Global Package Design Awards Read More »
Shikatani Lacroix was awarded three prestigious GOOD DESIGN™ awards by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The award honors innovative industrial, product and graphic designs from across the globe. Shikatani Lacroix has been recognized for its inventive Smartfood and Doritos 3D Evolution
Shikatani Lacroix Wins Three GOOD DESIGN™ Awards Read More »
How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,
Designing Innovation: The Next Frontier Read More »
Branding and design agency Shikatani Lacroix Design wins 2016 GDUSA American Package Design Award for its work with Alex Coulombe Ltée/PepsiCo Beverages’ Montellier. The American Package Design Award honors outstanding new work of all kinds: print, packaging, POP, internet, interactive and motion graphics. “Thank you to the GDUSA for this recognition. We’d like to thank
Shikatani Lacroix Wins 2016 GDUSA American Package Design Award Read More »
