If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to […]
Check Off Every Step of Your Brand Transformation Read More »
We are nearing the end of 2019 with the milestone year 2020 arriving in just couple of days. The ushering in of a new year brings an abundance of predictions of what to expect and solutions to consider. These predictions will most likely include the continued growth of Fintech, the ongoing omni-channel shift, the further
Using Strategic Foresight to Look Ahead to 2030 Read More »
With the surge in consumer demand for things that are better, faster and more convenient, the past decade has had a wealth of challenges and opportunities for CPG brands. As we put this eventful decade behind us, it’s time for businesses to prepare for a strong sprint into 2020. Here are some top packaging trends
Packaging Trends to Keep an Eye On Read More »
By now, most organizations have completed their annual planning process, and the board is giving its final blessing. As companies prepare their plans, there is much concern about what next year will bring, from a possible recession and increased trade wars to the rise of environmental and socially driven issues. To add to the planning
Three Keys to a Strategic Foresight Initiative Read More »
The companies that truly succeed are those that get off the “follow the leader tread mill” and focus on what truly is relevant to their customers. It’s not about omni-channel or what you think you know. It’s about the insights your customers are not telling you. Those deep emotional needs that current companies are not
Does Your Brand Have A Lasting Legacy? Read More »
Personalization is a retail trend that everyone is trying to figure out – and with good reason. Positive experiences with personalization can boost the number of items purchased, amount of money spent and net promoter scores, according to a BCG-Google Customer Survey. However, there are some pitfalls brands need to be aware of when developing a strategy to offer more personalized experiences. Pitfall #1:
Personalization Pitfalls Retail Brands Need to Avoid Read More »
Packaging is a complex and evolving topic. It’s one third of CPG and one fourth of the 4 P’s of Marketing, therefore a crucial consumer-facing element in any strategy. So it comes as no surprise that a great technique to generate buzz and potentially gain viral status is leveraging the best and most accessible canvas:
Packaging Strategies That Will Get People Talking Read More »
Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD). Comprised of three artisanal flavors: Apple Cider Vinaigrette & Shallots, Citrus & Black Peppercorn, and Hickory Smoked Salt, Miss Vickie’s Signatures offer an approachable and unique taste, which is reflected
SLD Designs Packaging for Miss Vickie’s Signatures Line Read More »
In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable
Sustainable Packaging That You Can Plant, Eat and Re-Use Read More »
How well do you know your competition? You know your own business inside out, but when it comes to your competitors, chances are your knowledge is limited to a reactionary perspective. That is, you know your competition about your brand. What if we told you that studying your competition as well as, brands that are
Worksheet: How Brands Can Learn From Their Competitors Read More »
PAC Packaging Consortium held their 2019 Canadian Leadership Awards on June 4, and Shikatani Lacroix Design is proud to have taken home two awards at this year’s event: 2019 New Brand, Food & Beverage and 2019 Rebrand, Non-Food. In the New Brand, Food & Beverage category, SLD was celebrated for the Crave packaging done for
SLD Takes Home Two PAC Canadian Leadership Awards Read More »
Shikatani Lacroix Design is happy to announce the launch of Think Retail, a new podcast that features top designers, strategists, thought leaders and business people discussing what’s next in the world of retail and design. The podcast will include members of the SLD team as well as guests from around the globe, and focus on
SLD Launches New Podcast: Think Retail Read More »
Posting food images on social media has extended the communal aspect of preparing, presenting and eating food beyond the table. For foodservice brands it offers a powerful way to deliver the drool factor right to customer’s phones. Will this powerful trend continue? How can foodservice brands, small and large, take advantage of #foodporn now, and
The Impact of Social Media on Foodservice Read More »
Shikatani Lacroix Design (SLD) was honored to attend the 2019 PepsiCo Marketing Awards, which is an annual celebration of the best PepsiCo marketing projects from the previous year. At this year’s ceremony, SLD took home awards for Best Innovation and Best Brand Building. The Best Innovation award was in recognition of the recent Quaker Dipps
SLD Wins Big at PepsiCo Marketing Awards Read More »
An RFP, or Request for Proposal, is an official document that notifies potential suppliers of a new project and asks for a detailed response of their proposed fees, team members, and process. This method aims for fairness and clarity in competition for the work. A clear and concise RFP will make searching for a supplier
Checklist for an Effective RFP Read More »
Another year has come and gone, and that means it is time to do some reflecting. 2018 saw a lot of companies (including ours) undergo a rebrand, and as with every year, some turned out better than others. While there are many reasons that a company may opt for a rebrand, one thing is certain:
Our Favorite Rebrands of 2018 Read More »
Brainstorming is a common technique used by many organizations to create new concepts and products. In a typical brainstorming session, a small group of people discuss potential ideas and solutions. The goal is to generate and record as many thoughts as possible by postponing judgement and analysis, and encouraging unusual or far-fetched contributions. In theory,
How to Run a Better Brainstorming Session Read More »
The term “cult brand” describes any brand that sparks obsessive, fanatical loyalty in their customers. But how much do cult brands really resemble actual cults? Is there something in human behavior that drives this kind of fanatical response? In this white paper you will learn: What brands can learn from cult and tribe psychology What
Cult Brands and How to Build One Read More »
In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,
Questions to Ask When Hiring a Package Design Firm Read More »
There are more than 21,000 creative professionals in the top three largest cities in North America alone. When you factor in all mid to large cities in North America, it’s daunting for any company to select a strategic design agency to tackle their packaging brand transformation. A key factor in selecting the right firm is
Key Considerations When Vetting Your Strategic Partner Read More »
