Benchmarking: How Brands Can Learn From Their Competitors
How well do you know your competition? You know your own business inside out, but when it comes to your competitors chances are your knowledge is limited to a reactionary perspective – that is, you know your competition in relation to your own brand. What if we told you that studying your competition as well as, brands that are completely unrelated to your industry could provide you with the means to command your space within the market?
It makes logical sense to look at your competitors, but what exactly are you looking for?
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