The increasing amount of waste production is not exactly a new environmental concern, but it is still an issue that is far from being resolved. According to a disputable yet shocking report released recently by the World Economic Forum, it is estimated that by 2050, the oceans will contain more plastic than fish in terms of […]
Retail Trends: The Packaging-Free Movement Read More »
In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,
Questions to Ask When Hiring a Package Design Firm Read More »
Shikatani Lacroix is proud to announce that we have won a 2018 American Graphic Design Award in the packaging category. The award, which is presented by Graphic Design USA, is in recognition of the packaging design done for Crave, the latest frozen food brand from Kraft Heinz Canada. “To win an American Graphic Design Award
Shikatani Lacroix Wins American Graphic Design Award Read More »
Since 1998, the Registered Graphic Designers of Canada (RGD) have hosted an annual Student Awards competition, which recognizes some of the most talented student designers in Canada. This year, Shikatani Lacroix was proud to sponsor the Award for Packaging Design (Series), which was awarded to Alice Zeng, a student at Capilano University. For her award-winning design,
Shikatani Lacroix Sponsors RGD’s 2018 Student Awards Read More »
Between September 26-27, 2018, PAC Packaging Consortium will be hosting a two day event in Montreal, Quebec. Titled PAC to the Future II: Retail Reinvented, the event will feature international speakers, interactive workshops and business networking functions. One of the speakers will be Shikatani Lacroix’s president, Jean-Pierre Lacroix, who will be presenting on the subject
PAC to the Future II: Retail Reinvented Read More »
Standing out on shelf is one of the key factors that will determine the success of a package design. However, with so many products competing for the consumer’s attention, it’s becoming harder to stand out. Whether designing for a well-known product that already has cachet, or introducing an entirely new offering, it’s critical that a
Learning from Trends in Disruptive Packaging Design Read More »
Consumers may find it difficult to navigate the aisles of a grocery store, and trying to find the right product may feel like a game of Where’s Waldo? Consumer purchasing decisions are frequently influenced not by the name of the brand or the price of the product, but by the packaging in which the product
Packaging Design: Why Typography Matters For Branding Success Read More »
It is estimated by the UN that by 2050, two-thirds of the world’s population will live in urban areas. This shift will affect shopping patterns as these densely populated urban environments influence their residents’ behavior; they are, after all, quite different than the less compact suburban and rural spaces. In communities with a high population
Packaging for City Life Read More »
In the presence of the most prestigious awards in hockey, Shikatani Lacroix was honoured to attend PepsiCo’s annual Marketing Awards on Thursday, March 29 at the Hockey Hall of Fame. The event was an opportunity to celebrate the best PepsiCo marketing work from 2017, and we are proud to have been recognized with the Best Innovation
SLD Wins PepsiCo Marketing Award for Best Innovation Read More »
If beauty is in the eye of the beholder, it makes sense that ugliness should be as well. However, some brands are almost universally regarded as unappealing when compared to competitors. Many of those ugly packages, websites, and environments develop cult followings from loyal customers, much to the frustration of brand managers who pour their
The Registered Graphic Designer’s of Canada have released their third Minds of Design podcast, and it features Shikatani Lacroix’s President, Jean-Pierre Lacroix. Put together by RGD’s volunteer student committee, the latest Minds of Design episode focuses on packaging design. Along with Jean-Pierre, the guest panel is comprised of Robin Honey, Chief Creative Officer at Arcane,
Jean-Pierre Lacroix Takes Part in RGD’s Minds of Design Podcast Read More »
For the past 55 years, Graphic Design USA’s American Package Design Awards have celebrated the best in graphics and packaging. Shikatani Lacroix is proud to have been recognized at the 2018 awards for Quaker Steel Cut & Super Grains’ packaging design. SLD has been working on the Quaker brand for over 15 years, but faced
Shikatani Lacroix Recognized at 2018 American Package Design Awards Read More »
The c-store is built around the “C”, and for modern, hectic lives, convenience is crucial. As brands aim to grab more market share, many are considering how else they can simplify the lives of their customers, and private label foodservice programs seem like a natural fit. Convenience is a critical factor in our lives, but
The Five Rules for a Successful C-store Foodservice Private Label Program Read More »
Many retailers offer ready-made coffee: grocery stores, gas stations, book stores, and more. We recently worked with a leading convenience retailer to improve their coffee experience by appealing to a wider spectrum of customers. Specifically, their goal was to mitigate the hygiene concerns some customers had around using glass decanters in a convenience store retail
How to Improve Convenience Retailer Coffee Station for Enhanced Growth Read More »
A trend in package design that has managed to persist and become more of a direction than a fad is the use of vintage or retro cues to denote a more artisanal and higher-quality product. Even your average grocery store stocks crackers, chips, and ice cream packaged with a clear look back in time through
Is a Retro Package Design Right for Your Product? Read More »
Shikatani Lacroix was awarded another prestigious GOOD DESIGN™ award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. We are honored to be recognized for its excellence in the design process. River Road Bakehouse was introduced to Canadian consumers in February 2017. It embodies product excellence and endurance.
Shikatani Lacroix Wins Another GOOD DESIGN Award Read More »
Shikatani Lacroix is proud to announce Kaitlyn Goetz of Alberta College of Art + Design (ACAD) as the winner of Shikatani Lacroix’s sponsored award in the Packaging Design category of the 2017 RGD Student Awards. RGD received over 640 exceptional graphic design submissions from students across Canada. Kaitlyn Goetz won the Packaging Design award for Loop Fertilizing Planter Pack,
Congratulations to the 2017 RGD Student Award Winners Read More »
Shikatani Lacroix helped ACE Bakery introduce its River Road Bakehouse brand to consumers with an eye-catching new logo and vibrant package designs that stand out in the growing mid-tier artisan bread category. “We’re so excited about the look that Shikatani Lacroix has created for River Road Bakehouse’s logo and packaging,” said John F. Kennedy, VP
Shikatani Lacroix Helps ACE Bakery Break into the Mid-Tier Artisan Market Read More »
PepsiCo Foods conducted research with the use of eye-tracking to establish what was appetizing to consumers. Only one in four consumers agreed that Tostitos packaging was attractive. Surprisingly, the look and feel of the Tostitos packaging had not been updated for almost 10 years, until now! Shikatani Lacroix Design has refreshed the Tostitos packaging design
Shikatani Lacroix Refreshes Tostitos Packaging with Fun Shapes and Colors Read More »
Shikatani Lacroix has been awarded two 2017 Global Leadership Awards for packaging design by PAC, Packaging Consortium, for our work with McCain Marche and Smartfood. At last night’s gala awards, part of the Package Design Matters conference in Bonita Springs, FL., Richard Dirstein, Shikatani Lacroix Principal and VP of Design and Innovation, was on hand
Shikatani Lacroix Wins Two Global Package Design Awards Read More »
