Last fall, the world’s largest advertiser, Procter & Gamble, announced it was shifting its focus to sampling. Seen as a “point of market entry,” sampling will now account for a larger piece of P&G’s $13 billion marketing budget. Sampling has long had its place in a marketer’s advertising arsenal, but the popularity of social media […]
Sampling 3.0: Digitally Disrupting the Consideration Set Read More »
Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flagship retail store has received the 2015 ICX Excellence Award. Presented at the ICX Association’s ICX Summit on June 29, 2015, this award honoured the best self-service, digital signage and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative
Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design Read More »
Design is key to innovation, competitiveness and to driving organizations’ economic value through creating desire with clients and customers. Design enables organizations to succeed, from innovation and new product development, operations and human resource management, to communications and branding. In this webinar, Jean-Pierre Lacroix will discuss the topic of design in organizations with Arlene Gould; Strategic Director, Design
10 Factors to Be Like Apple Read More »
With 20.0 percent (24.8 million) of U.S. households falling into the “underbanked” market segment of the retail banking (2013 FDIC report), almost 25 percent of bankers see this segment as a growth opportunity. To serve the underbanked, there are several transformation opportunities in retail banking trends around process, structure and message worth considering. Process The first lever for
Retail Banking: Potential Transformations to Serve the Underbanked Read More »
The digital design strategy sphere represents the next frontier of competitive advantage. With product information at their fingertips, digital retail technologies connect and empower today’s customer like never before. Consumers expect to be engaged and communicated information relevant to their lifestyle and needs. Online and mobile, from show-rooming to price-checking, consumers are swiftly shifting the
Blink Factor in the Digital Retail Sphere Read More »
How do you manage growth in a project based business environment? The reality today is most firms need a minimum of fifteen percent of new business just to keep revenues even from year to year. The challenge is how do you generate this growth effectively and consistently when the focus is to design and not
Marketing Your Design Firm Read More »
Did you know that companies with well-established loyalty programs have a healthier bottom line? Are you looking for ways to establish or enhance your company’s loyalty program? Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X
Leveraging Brand Loyalty Programs Read More »
The perception of the CFO is changing. No longer seen as the “CF-No”, successful financial executives are evolving into more strategic roles within their companies. A new study entitled “Branding the CFO” has been released by the Canadian Financial Executives Research Foundation (the research arm of FEI Canada). This study, sponsored by branding and design
Branding the CFO: Leadership Beyond Finance Read More »
Celebrating its 70th anniversary in 2014, the Canadian Restaurant and Foodservices Association (CRFA) is embarking on a new era. The 30,000-member organization has changed its name and brand identity to support its strategic plan. Shikatani Lacroix worked with the association to develop a new name, logo and tagline, Restaurants Canada: The voice of foodservice, and
Shikatani Lacroix Serves Up a New Brand Identity for CRFA Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
Consumers’ emotional connection to shopping online and in retail As consumers continue to seek more convenient methods of shopping, through mobile and online, the potential for further sales erosion continues to threaten retailers. This behavior spells trouble for a number of traditional retailers who will experience significant sales leakage due to lost potential revenue to
Re:Store – Redefining Retail Read More »
How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power
Belonging Experiences Read More »
