Branding the CFO: Leadership Beyond Finance

The perception of the CFO is changing. No longer seen as the “CF-No”, successful financial executives are evolving into more strategic roles within their companies.

A new study entitled “Branding the CFO” has been released by the Canadian Financial Executives Research Foundation (the research arm of FEI Canada). This study, sponsored by branding and design firm Shikatani Lacroix, uncovers the changing perceptions of financial executives.


  • The evolving role of financial executives;
  • How to become a strategic advisor and trusted partner;
  • How to broaden your role beyond finance;
  • Soft skills that will separate you from the pack.

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