10 Factors to Be Like Apple

Design is key to innovation, competitiveness and to driving organizations’ economic value through creating desire with clients and customers. Design enables organizations to succeed, from innovation and new product development, operations and human resource management, to communications and branding.

In this webinar, Jean-Pierre Lacroix will discuss the topic of design in organizations with Arlene Gould; Strategic Director, Design Industry Advisory Committee (DIAC) and Course Director, Department of Design and Faculty of Environmental Studies, York University; and Kevin Stolarick; Director of the India Institute of Competitiveness in Toronto.

In this session, you will learn:

  • the role and impact of design on organizations
  • how to use design as an effective business element
  • long-term vs. short-term design investment
  • which organizations have done it right (there is more than Apple Inc.)

Also visit and download the research on Why Invest in Design and watch CEO interviews.

This webinar aired on March 24, 2015.

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