The Source: How to successfully navigate a major brand transformation
To say 2015 has been a challenging year for North American retailers is an understatement. The retail landscape has been littered with mass store closures and major brand bankruptcies. In the face of changing consumer purchasing behaviours and double-digital e-commerce growth, retailers are being forced to rethink their retail strategy.
For some retailers, there is a silver lining. This summer, electronics retailer The Source opened a newly designed, interactive store that is transforming the way consumers shop for electronics. By introducing an interactive, immersive shopping experience, The Source has reinvented its brand strategy.
Join Ron Craig, VP of Marketing and Business Development at The Source, as he discusses the rewards and challenges of embarking on an extensive rebranding initiative.
In this webinar you will learn:
- Ways to evolve and grow your brand to survive in today’s rapidly changing retail climate
- How to onboard your team to successfully navigate a rebranding initiative
- Tips on how to protect brand equity during a major transformation
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