Shikatani Lacroix Received 2014 Silver Vertex Private Brand Design Award
We are proud to announce that we are the winners of 2014 Silver Vertex Award. Our work on Shoppers Drug Mart’s Life Brand was chosen from amongst more than 250 entries from 21 countries and 55 retailers.
The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design, and the private brand design awards are judged by a highly esteemed panel of industry experts from around the world, and awarded based on creativity, marketability, and innovation.
“We are very proud and grateful for this recognition,” said Jean-Pierre Lacroix, President of Shikatani Lacroix. “This has been a pivotal project for us in the private label segment and we are very happy about the reactions we are receiving from clients and fellow designers.”
“All the Vertex Award winners prove that, when done right, design can effectively change the brand’s direction and its place in the marketplace. Private labels should use their design agencies as business partners — business partners who can provide vital insights into the goals, direction, project execution, and final outcome of the project.”
The project for Life Brand included development of a strong brand position and a new portfolio brand structure within the brand’s Get Well and Stay Well platforms, and the new package design and Life Brand identity moved the retailer away from low-cost national brand to one that leveraged its unique and dominant position in the market place.